--- title: "AMP vs Fisher Funds: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AMP or Fisher Funds? Compare estimated monthly branded-search demand and Share of Search inside the KiwiSaver providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/amp-vs-fisher-funds" publisher: "Brandwave" --- # AMP vs Fisher Funds: Which is more popular by branded search in New Zealand? Which is more popular in search, AMP or Fisher Funds? Compare estimated monthly branded-search demand and Share of Search inside the KiwiSaver providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AMP and Fisher Funds - **Competitive set**: KiwiSaver providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **AMP Share of Search**: 0.22% - **Fisher Funds Share of Search**: 2.9% ## Which is more popular in search, AMP or Fisher Funds? - In August 2026, Fisher Funds had more branded searches than AMP among KiwiSaver providers in New Zealand. Fisher Funds was estimated to have 60.3K branded searches compared to AMP’s 4.5K, and held a 2.9% Share of Search versus AMP’s 0.22%. - Fisher Funds was ahead of AMP in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AMP’s estimated Share of Search among KiwiSaver providers in New Zealand moved from 0.19% to 0.22%, and its estimated monthly branded searches moved from 4.7K to 4.5K. - Across the 11 months ending August 2026, Fisher Funds’ estimated Share of Search among KiwiSaver providers in New Zealand moved from 3% to 2.9%, and its estimated monthly branded searches moved from 72.5K to 60.3K. ## How did search popularity change for New Zealand KiwiSaver providers in August 2026? - Estimated monthly branded searches for Fisher Funds in New Zealand fell 16.8% over 11 measured months, from 72.5K to 60.3K in August 2026. ## Month by month | Month | AMP estimated searches | AMP Share of Search | AMP rank | Fisher Funds estimated searches | Fisher Funds Share of Search | Fisher Funds rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.7K | 0.19% | 12 | 72.5K | 3% | 5 | | Nov 2025 | 4.5K | 0.2% | 12 | 72.8K | 3.3% | 5 | | Dec 2025 | 3.6K | 0.17% | 12 | 59.6K | 2.7% | 5 | | Jan 2026 | 4.6K | 0.21% | 12 | 72.8K | 3.3% | 5 | | Feb 2026 | 3.8K | 0.2% | 12 | 72.5K | 3.7% | 5 | | Mar 2026 | 5.3K | 0.24% | 12 | 72.8K | 3.2% | 5 | | Apr 2026 | 4.5K | 0.2% | 12 | 71.8K | 3.3% | 5 | | May 2026 | 5.6K | 0.25% | 12 | 72.8K | 3.3% | 5 | | Jun 2026 | 5.4K | 0.24% | 12 | 72.6K | 3.3% | 5 | | Jul 2026 | 4.5K | 0.23% | 12 | 59.3K | 3% | 5 | | Aug 2026 | 4.5K | 0.22% | 12 | 60.3K | 2.9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AMP’s and Fisher Funds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AMP**: Measured on the search terms “amp co nz”, “amp investments”, “amp kiwisaver”, “amp kiwisaver funds”, “amp kiwisaver scheme”, “amp managed funds”, “amp new zealand”, “amp nz”, “kiwisaver amp” and “kiwisaver amp co nz”, summed into one figure. - **Fisher Funds**: Measured on the search terms “fisher funds”, “fisher funds christchurch”, “fisher funds growth fund”, “fisher funds investments”, “fisher funds kiwi wealth”, “fisher funds kiwisaver”, “fisher funds kiwisaver plan”, “fisher funds managed funds”, “fisher funds new zealand”, “fisher funds nz”, “fisher funds two”, “fisher funds two kiwisaver”, “fisher funds wellington”, “fisher kiwisaver”, “fisherfunds”, “fisherfunds two”, “kiwi wealth”, “kiwi wealth fisher funds”, “kiwi wealth kiwisaver”, “kiwi wealth saver”, “kiwisaver fisher funds”, “kiwisaver fisherfunds”, “kiwiwealth”, “kiwiwealth kiwi saver” and “kiwiwealth kiwisaver”, summed into one figure. - [AMP profile](/demand/nz/brands/amp) - [Fisher Funds profile](/demand/nz/brands/fisher-funds) - [All KiwiSaver providers in New Zealand](/demand/nz/categories/nz-kiwisaver-providers): The set both shares are measured inside, 14 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AMP or Fisher Funds? In August 2026, Fisher Funds had more branded searches than AMP among KiwiSaver providers in New Zealand. Fisher Funds was estimated to have 60.3K branded searches compared to AMP’s 4.5K, and held a 2.9% Share of Search versus AMP’s 0.22%. ## Cite this page Brandwave. "AMP vs Fisher Funds: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/amp-vs-fisher-funds This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amp-vs-fisher-funds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.