--- title: "Amisfield vs Mt Difficulty: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Amisfield or Mt Difficulty? Compare estimated monthly branded-search demand and Share of Search inside the Central Otago wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/amisfield-vs-mt-difficulty" publisher: "Brandwave" --- # Amisfield vs Mt Difficulty: Which is more popular by branded search in New Zealand? Which is more popular in search, Amisfield or Mt Difficulty? Compare estimated monthly branded-search demand and Share of Search inside the Central Otago wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amisfield and Mt Difficulty - **Competitive set**: Central Otago wineries - **Market**: New Zealand - **Month measured**: Aug 2026 - **Amisfield Share of Search**: 25.2% - **Mt Difficulty Share of Search**: 18% ## Which is more popular in search, Amisfield or Mt Difficulty? - In August 2026, Amisfield had more branded searches than Mt Difficulty among central otago wineries in New Zealand. Amisfield was estimated to have 6K branded searches compared to Mt Difficulty’s 4.3K, and held a 25.2% Share of Search versus Mt Difficulty’s 18%. - Amisfield was ahead of Mt Difficulty in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Amisfield’s estimated Share of Search among central otago wineries in New Zealand moved from 29.4% to 25.2%, and its estimated monthly branded searches moved from 7.3K to 6K. - Across the 11 months ending August 2026, Mt Difficulty’s estimated Share of Search among central otago wineries in New Zealand moved from 17.7% to 18%, and its estimated monthly branded searches moved from 4.4K to 4.3K. ## How did search popularity change for New Zealand central otago wineries in August 2026? - In August 2026, Mt Difficulty overtook Gibbston Valley to rank 2nd among central otago wineries in New Zealand, at 18%. - In August 2026, Amisfield lost estimated Share of Search among central otago wineries in New Zealand, from 31.3% to 25.2%. ## Month by month | Month | Amisfield estimated searches | Amisfield Share of Search | Amisfield rank | Mt Difficulty estimated searches | Mt Difficulty Share of Search | Mt Difficulty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.3K | 29.4% | 1 | 4.4K | 17.7% | 2 | | Nov 2025 | 8.7K | 27.4% | 1 | 6K | 18.7% | 2 | | Dec 2025 | 9.3K | 25% | 1 | 8K | 21.6% | 2 | | Jan 2026 | 8.8K | 23.2% | 1 | 7.6K | 19.9% | 2 | | Feb 2026 | 8.7K | 24.7% | 1 | 7.9K | 22.6% | 2 | | Mar 2026 | 8.7K | 24.5% | 1 | 7.1K | 19.9% | 2 | | Apr 2026 | 8.7K | 28% | 1 | 5.9K | 19% | 2 | | May 2026 | 15.5K | 47.7% | 1 | 3.9K | 12.1% | 2 | | Jun 2026 | 8.7K | 37.2% | 1 | 3.8K | 16.5% | 2 | | Jul 2026 | 7.2K | 31.3% | 1 | 3.5K | 15.2% | 3 | | Aug 2026 | 6K | 25.2% | 1 | 4.3K | 18% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Amisfield’s and Mt Difficulty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amisfield**: Measured on the search terms “amisfield”, “amisfield cellar door”, “amisfield co nz”, “amisfield dry riesling”, “amisfield near me”, “amisfield pinot”, “amisfield pinot gris”, “amisfield riesling”, “amisfield rose”, “amisfield sauvignon blanc” and “amisfield wine tasting”, summed into one figure. - **Mt Difficulty**: Measured on the search terms “mt difficulty”, “mt difficulty cellar door”, “mt difficulty chenin blanc”, “mt difficulty near me”, “mt difficulty pinot”, “mt difficulty pinot noir roaring meg”, “mt difficulty sauvignon blanc”, “mt difficulty wine”, “mt difficulty wine tasting” and “mtdifficulty”, summed into one figure. - [Amisfield profile](/demand/nz/brands/amisfield) - [Mt Difficulty profile](/demand/nz/brands/mt-difficulty) - [All central otago wineries in New Zealand](/demand/nz/categories/nz-central-otago-wineries): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amisfield or Mt Difficulty? In August 2026, Amisfield had more branded searches than Mt Difficulty among central otago wineries in New Zealand. Amisfield was estimated to have 6K branded searches compared to Mt Difficulty’s 4.3K, and held a 25.2% Share of Search versus Mt Difficulty’s 18%. ## Cite this page Brandwave. "Amisfield vs Mt Difficulty: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/amisfield-vs-mt-difficulty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amisfield-vs-mt-difficulty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.