--- title: "Amisfield vs Felton Road: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Amisfield or Felton Road? Compare estimated monthly branded-search demand and Share of Search inside the Central Otago wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/amisfield-vs-felton-road" publisher: "Brandwave" --- # Amisfield vs Felton Road: Which is more popular by branded search in New Zealand? Which is more popular in search, Amisfield or Felton Road? Compare estimated monthly branded-search demand and Share of Search inside the Central Otago wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amisfield and Felton Road - **Competitive set**: Central Otago wineries - **Market**: New Zealand - **Month measured**: Aug 2026 - **Amisfield Share of Search**: 25.2% - **Felton Road Share of Search**: 10.2% ## Which is more popular in search, Amisfield or Felton Road? - In August 2026, Amisfield had more branded searches than Felton Road among central otago wineries in New Zealand. Amisfield was estimated to have 6K branded searches compared to Felton Road’s 2.4K, and held a 25.2% Share of Search versus Felton Road’s 10.2%. - Amisfield was ahead of Felton Road in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Amisfield’s estimated Share of Search among central otago wineries in New Zealand moved from 29.4% to 25.2%, and its estimated monthly branded searches moved from 7.3K to 6K. - Across the 11 months ending August 2026, Felton Road’s estimated Share of Search among central otago wineries in New Zealand moved from 7.7% to 10.2%, and its estimated monthly branded searches moved from 1.9K to 2.4K. ## How did search popularity change for New Zealand central otago wineries in August 2026? - In August 2026, Felton Road overtook Rippon to rank 5th among central otago wineries in New Zealand, at 10.2%. - In August 2026, Amisfield lost estimated Share of Search among central otago wineries in New Zealand, from 31.3% to 25.2%. ## Month by month | Month | Amisfield estimated searches | Amisfield Share of Search | Amisfield rank | Felton Road estimated searches | Felton Road Share of Search | Felton Road rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.3K | 29.4% | 1 | 1.9K | 7.7% | 6 | | Nov 2025 | 8.7K | 27.4% | 1 | 2.5K | 7.9% | 6 | | Dec 2025 | 9.3K | 25% | 1 | 3K | 8% | 6 | | Jan 2026 | 8.8K | 23.2% | 1 | 2.9K | 7.5% | 7 | | Feb 2026 | 8.7K | 24.7% | 1 | 3K | 8.4% | 6 | | Mar 2026 | 8.7K | 24.5% | 1 | 2.9K | 8.3% | 6 | | Apr 2026 | 8.7K | 28% | 1 | 2.4K | 7.6% | 6 | | May 2026 | 15.5K | 47.7% | 1 | 2.2K | 6.8% | 6 | | Jun 2026 | 8.7K | 37.2% | 1 | 1.5K | 6.4% | 6 | | Jul 2026 | 7.2K | 31.3% | 1 | 1.5K | 6.7% | 6 | | Aug 2026 | 6K | 25.2% | 1 | 2.4K | 10.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Amisfield’s and Felton Road’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amisfield**: Measured on the search terms “amisfield”, “amisfield cellar door”, “amisfield co nz”, “amisfield dry riesling”, “amisfield near me”, “amisfield pinot”, “amisfield pinot gris”, “amisfield riesling”, “amisfield rose”, “amisfield sauvignon blanc” and “amisfield wine tasting”, summed into one figure. - **Felton Road**: Measured on the search terms “felton road bannockburn pinot noir”, “felton road block 3 pinot noir”, “felton road block 5 pinot noir”, “felton road cellar door”, “felton road pinot”, “felton road pinot noir” and “felton road winery”, summed into one figure. - [Amisfield profile](/demand/nz/brands/amisfield) - [Felton Road profile](/demand/nz/brands/felton-road) - [All central otago wineries in New Zealand](/demand/nz/categories/nz-central-otago-wineries): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amisfield or Felton Road? In August 2026, Amisfield had more branded searches than Felton Road among central otago wineries in New Zealand. Amisfield was estimated to have 6K branded searches compared to Felton Road’s 2.4K, and held a 25.2% Share of Search versus Felton Road’s 10.2%. ## Cite this page Brandwave. "Amisfield vs Felton Road: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/amisfield-vs-felton-road This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amisfield-vs-felton-road. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.