--- title: "AMI Insurance vs Initio Insurance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AMI Insurance or Initio Insurance? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ami-insurance-vs-initio-insurance" publisher: "Brandwave" --- # AMI Insurance vs Initio Insurance: Which is more popular by branded search in New Zealand? Which is more popular in search, AMI Insurance or Initio Insurance? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AMI Insurance and Initio Insurance - **Competitive set**: car and home insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **AMI Insurance Share of Search**: 20.7% - **Initio Insurance Share of Search**: 0.67% ## Which is more popular in search, AMI Insurance or Initio Insurance? - In August 2026, AMI Insurance had more branded searches than Initio Insurance among car and home insurers in New Zealand. AMI Insurance was estimated to have 67.8K branded searches compared to Initio Insurance’s 2.2K, and held a 20.7% Share of Search versus Initio Insurance’s 0.67%. - AMI Insurance was ahead of Initio Insurance in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AMI Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 21.3% to 20.7%, and its estimated monthly branded searches moved from 67.9K to 67.8K. - Across the 11 months ending August 2026, Initio Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 0.7% to 0.67%, and its estimated monthly branded searches held steady at 2.2K. ## How did search popularity change for New Zealand car and home insurers in August 2026? Neither AMI Insurance nor Initio Insurance moved beyond provider rounding among car and home insurers in Aug 2026. ## Month by month | Month | AMI Insurance estimated searches | AMI Insurance Share of Search | AMI Insurance rank | Initio Insurance estimated searches | Initio Insurance Share of Search | Initio Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 67.9K | 21.3% | 2 | 2.2K | 0.7% | 10 | | Nov 2025 | 67.7K | 20.6% | 2 | 2.2K | 0.68% | 10 | | Dec 2025 | 67.3K | 21% | 2 | 1.9K | 0.61% | 10 | | Jan 2026 | 68.6K | 18.6% | 2 | 2.3K | 0.62% | 10 | | Feb 2026 | 68.3K | 19.2% | 2 | 2.8K | 0.78% | 10 | | Mar 2026 | 82.7K | 21.4% | 2 | 2.9K | 0.74% | 10 | | Apr 2026 | 67.7K | 20.6% | 2 | 2.8K | 0.86% | 10 | | May 2026 | 67.5K | 20.6% | 2 | 2.8K | 0.86% | 10 | | Jun 2026 | 67.7K | 20.4% | 2 | 2.8K | 0.84% | 10 | | Jul 2026 | 67.5K | 20.6% | 2 | 2.2K | 0.67% | 10 | | Aug 2026 | 67.8K | 20.7% | 2 | 2.2K | 0.67% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AMI Insurance’s and Initio Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AMI Insurance**: Measured on the search terms “ami car insurance”, “ami car insurance new zealand”, “ami car insurance nz”, “ami comprehensive car insurance”, “ami content insurance”, “ami contents insurance”, “ami home and contents insurance”, “ami home insurance”, “ami house insurance”, “AMI Insurance”, “ami insurance auckland”, “ami insurance car”, “ami insurance christchurch”, “ami insurance contents”, “ami insurance hornby”, “ami insurance near me”, “ami insurance new zealand”, “ami insurance nz”, “ami insurance travel”, “ami insurance wellington”, “ami landlord insurance”, “ami nz car insurance”, “ami travel insurance”, “ami travel insurance nz”, “car insurance ami”, “home insurance ami”, “house insurance ami”, “insurance ami”, “travel insurance ami” and “travel insurance nz ami”, summed into one figure. - **Initio Insurance**: Measured on the search terms “initio car insurance”, “initio contents insurance”, “initio home insurance”, “initio house insurance”, “Initio Insurance”, “initio insurance nz” and “initio landlord insurance”, summed into one figure. - [AMI Insurance profile](/demand/nz/brands/ami-insurance) - [Initio Insurance profile](/demand/nz/brands/initio-insurance) - [All car and home insurers in New Zealand](/demand/nz/categories/nz-car-and-home-insurers): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AMI Insurance or Initio Insurance? In August 2026, AMI Insurance had more branded searches than Initio Insurance among car and home insurers in New Zealand. AMI Insurance was estimated to have 67.8K branded searches compared to Initio Insurance’s 2.2K, and held a 20.7% Share of Search versus Initio Insurance’s 0.67%. ## Cite this page Brandwave. "AMI Insurance vs Initio Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ami-insurance-vs-initio-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ami-insurance-vs-initio-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.