--- title: "AMI Insurance vs Cover-More: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AMI Insurance or Cover-More? Compare estimated monthly branded-search demand and Share of Search inside the travel insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ami-insurance-vs-cover-more" publisher: "Brandwave" --- # AMI Insurance vs Cover-More: Which is more popular by branded search in New Zealand? Which is more popular in search, AMI Insurance or Cover-More? Compare estimated monthly branded-search demand and Share of Search inside the travel insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AMI Insurance and Cover-More - **Competitive set**: travel insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **AMI Insurance Share of Search**: 27.9% - **Cover-More Share of Search**: 2.5% ## Which is more popular in search, AMI Insurance or Cover-More? - In August 2026, AMI Insurance had more branded searches than Cover-More among travel insurers in New Zealand. AMI Insurance was estimated to have 67.8K branded searches compared to Cover-More’s 6.1K, and held a 27.9% Share of Search versus Cover-More’s 2.5%. - AMI Insurance was ahead of Cover-More in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AMI Insurance’s estimated Share of Search among travel insurers in New Zealand moved from 30.4% to 27.9%, and its estimated monthly branded searches moved from 67.9K to 67.8K. - Across the 11 months ending August 2026, Cover-More’s estimated Share of Search among travel insurers in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 5.9K to 6.1K. ## How did search popularity change for New Zealand travel insurers in August 2026? - In August 2026, Cover-More rose from 8th to 7th among travel insurers in New Zealand. ## Month by month | Month | AMI Insurance estimated searches | AMI Insurance Share of Search | AMI Insurance rank | Cover-More estimated searches | Cover-More Share of Search | Cover-More rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 67.9K | 30.4% | 1 | 5.9K | 2.7% | 7 | | Nov 2025 | 67.7K | 29% | 1 | 5.8K | 2.5% | 7 | | Dec 2025 | 67.3K | 29.5% | 1 | 4.5K | 2% | 7 | | Jan 2026 | 68.6K | 26.9% | 1 | 7K | 2.8% | 7 | | Feb 2026 | 68.3K | 29.1% | 1 | 6K | 2.6% | 7 | | Mar 2026 | 82.7K | 28.6% | 1 | 7.5K | 2.6% | 8 | | Apr 2026 | 67.7K | 29.1% | 1 | 5K | 2.1% | 7 | | May 2026 | 67.5K | 28.1% | 1 | 5.2K | 2.2% | 8 | | Jun 2026 | 67.7K | 27.7% | 1 | 5.8K | 2.4% | 8 | | Jul 2026 | 67.5K | 28% | 1 | 5.2K | 2.2% | 8 | | Aug 2026 | 67.8K | 27.9% | 1 | 6.1K | 2.5% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AMI Insurance’s and Cover-More’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AMI Insurance**: Measured on the search terms “ami car insurance”, “ami car insurance new zealand”, “ami car insurance nz”, “ami comprehensive car insurance”, “ami content insurance”, “ami contents insurance”, “ami home and contents insurance”, “ami home insurance”, “ami house insurance”, “AMI Insurance”, “ami insurance auckland”, “ami insurance car”, “ami insurance christchurch”, “ami insurance contents”, “ami insurance hornby”, “ami insurance near me”, “ami insurance new zealand”, “ami insurance nz”, “ami insurance travel”, “ami insurance wellington”, “ami landlord insurance”, “ami nz car insurance”, “ami travel insurance”, “ami travel insurance nz”, “car insurance ami”, “home insurance ami”, “house insurance ami”, “insurance ami”, “travel insurance ami” and “travel insurance nz ami”, summed into one figure. - **Cover-More**: Measured on the search terms “cover more”, “cover more insurance”, “cover more insurance nz”, “cover more nz”, “cover more travel insurance”, “cover more travel insurance nz”, “Cover-More”, “cover-more new zealand”, “cover-more nz”, “cover-more travel insurance”, “cover-more travel insurance nz”, “covermore”, “covermore nz” and “covermore travel insurance”, summed into one figure. - [AMI Insurance profile](/demand/nz/brands/ami-insurance) - [Cover-More profile](/demand/nz/brands/cover-more) - [All travel insurers in New Zealand](/demand/nz/categories/nz-travel-insurers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AMI Insurance or Cover-More? In August 2026, AMI Insurance had more branded searches than Cover-More among travel insurers in New Zealand. AMI Insurance was estimated to have 67.8K branded searches compared to Cover-More’s 6.1K, and held a 27.9% Share of Search versus Cover-More’s 2.5%. ## Cite this page Brandwave. "AMI Insurance vs Cover-More: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ami-insurance-vs-cover-more This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ami-insurance-vs-cover-more. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.