--- title: "American Tourister vs Tumi: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, American Tourister or Tumi? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/american-tourister-vs-tumi" publisher: "Brandwave" --- # American Tourister vs Tumi: Which is more popular by branded search in New Zealand? Which is more popular in search, American Tourister or Tumi? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Tourister and Tumi - **Competitive set**: Luggage brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **American Tourister Share of Search**: 18.1% - **Tumi Share of Search**: 6.6% ## Which is more popular in search, American Tourister or Tumi? - In August 2026, American Tourister had more branded searches than Tumi among luggage brands in New Zealand. American Tourister was estimated to have 2.6K branded searches compared to Tumi’s 940, and held an 18.1% Share of Search versus Tumi’s 6.6%. - American Tourister was ahead of Tumi in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, American Tourister’s estimated Share of Search among luggage brands in New Zealand moved from 18.7% to 18.1%, and its estimated monthly branded searches moved from 2.4K to 2.6K. - Across the 11 months ending August 2026, Tumi’s estimated Share of Search among luggage brands in New Zealand moved from 8% to 6.6%, and its estimated monthly branded searches moved from 1K to 940. ## How did search popularity change for New Zealand luggage brands in August 2026? - In August 2026, Tumi gained estimated Share of Search among luggage brands in New Zealand, from 5.7% to 6.6%. ## Month by month | Month | American Tourister estimated searches | American Tourister Share of Search | American Tourister rank | Tumi estimated searches | Tumi Share of Search | Tumi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 18.7% | 2 | 1K | 8% | 4 | | Nov 2025 | 2.9K | 17.2% | 2 | 990 | 5.8% | 5 | | Dec 2025 | 2.5K | 17.7% | 2 | 1.1K | 7.6% | 4 | | Jan 2026 | 2.4K | 17.4% | 2 | 1.1K | 7.8% | 4 | | Feb 2026 | 2K | 16.3% | 3 | 840 | 6.8% | 4 | | Mar 2026 | 1.9K | 14.4% | 2 | 840 | 6.4% | 4 | | Apr 2026 | 2K | 15.4% | 2 | 990 | 7.5% | 5 | | May 2026 | 2.3K | 17.1% | 2 | 930 | 6.8% | 5 | | Jun 2026 | 2.2K | 15.8% | 2 | 800 | 5.7% | 6 | | Jul 2026 | 2.7K | 18.1% | 2 | 840 | 5.7% | 5 | | Aug 2026 | 2.6K | 18.1% | 2 | 940 | 6.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using American Tourister’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Tourister**: Measured on the search terms “american tourister”, “american tourister airconic”, “american tourister backpack”, “american tourister bag”, “american tourister briscoes”, “american tourister carry on”, “american tourister curio”, “american tourister curio 2”, “american tourister linex”, “american tourister luggage”, “american tourister near me”, “american tourister nz”, “american tourister suitcase”, “american tourister suitcase sale”, “americantourister”, “americantourister luggage”, “americantourister suitcase”, “briscoes american tourister” and “carry on bag american tourister”, summed into one figure. - **Tumi**: Measured on the search terms “tumi”, “tumi backpack”, “tumi bags”, “tumi carry on”, “tumi com”, “tumi laptop bag”, “tumi luggage”, “tumi near me”, “tumi nz” and “tumi suitcase”, summed into one figure. - [American Tourister profile](/demand/nz/brands/american-tourister) - [Tumi profile](/demand/nz/brands/tumi) - [All luggage brands in New Zealand](/demand/nz/categories/nz-luggage-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, American Tourister or Tumi? In August 2026, American Tourister had more branded searches than Tumi among luggage brands in New Zealand. American Tourister was estimated to have 2.6K branded searches compared to Tumi’s 940, and held an 18.1% Share of Search versus Tumi’s 6.6%. ## Cite this page Brandwave. "American Tourister vs Tumi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/american-tourister-vs-tumi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/american-tourister-vs-tumi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.