--- title: "American Tourister vs Samsonite: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, American Tourister or Samsonite? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/american-tourister-vs-samsonite" publisher: "Brandwave" --- # American Tourister vs Samsonite: Which is more popular by branded search in New Zealand? Which is more popular in search, American Tourister or Samsonite? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Tourister and Samsonite - **Competitive set**: Luggage brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **American Tourister Share of Search**: 18.1% - **Samsonite Share of Search**: 45.8% ## Which is more popular in search, American Tourister or Samsonite? - In August 2026, Samsonite had more branded searches than American Tourister among luggage brands in New Zealand. Samsonite was estimated to have 6.6K branded searches compared to American Tourister’s 2.6K, and held a 45.8% Share of Search versus American Tourister’s 18.1%. - Samsonite was ahead of American Tourister in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, American Tourister’s estimated Share of Search among luggage brands in New Zealand moved from 18.7% to 18.1%, and its estimated monthly branded searches moved from 2.4K to 2.6K. - Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands in New Zealand moved from 47.2% to 45.8%, and its estimated monthly branded searches moved from 6K to 6.6K. ## How did search popularity change for New Zealand luggage brands in August 2026? - In August 2026, Samsonite gained estimated Share of Search among luggage brands in New Zealand, from 45% to 45.8%. ## Month by month | Month | American Tourister estimated searches | American Tourister Share of Search | American Tourister rank | Samsonite estimated searches | Samsonite Share of Search | Samsonite rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 18.7% | 2 | 6K | 47.2% | 1 | | Nov 2025 | 2.9K | 17.2% | 2 | 8.6K | 50.2% | 1 | | Dec 2025 | 2.5K | 17.7% | 2 | 7K | 50.7% | 1 | | Jan 2026 | 2.4K | 17.4% | 2 | 6.7K | 49% | 1 | | Feb 2026 | 2K | 16.3% | 3 | 5.7K | 46.2% | 1 | | Mar 2026 | 1.9K | 14.4% | 2 | 6.8K | 52.2% | 1 | | Apr 2026 | 2K | 15.4% | 2 | 6.8K | 51.4% | 1 | | May 2026 | 2.3K | 17.1% | 2 | 6.4K | 47.1% | 1 | | Jun 2026 | 2.2K | 15.8% | 2 | 6.5K | 46.5% | 1 | | Jul 2026 | 2.7K | 18.1% | 2 | 6.7K | 45% | 1 | | Aug 2026 | 2.6K | 18.1% | 2 | 6.6K | 45.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using American Tourister’s and Samsonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Tourister**: Measured on the search terms “american tourister”, “american tourister airconic”, “american tourister backpack”, “american tourister bag”, “american tourister briscoes”, “american tourister carry on”, “american tourister curio”, “american tourister curio 2”, “american tourister linex”, “american tourister luggage”, “american tourister near me”, “american tourister nz”, “american tourister suitcase”, “american tourister suitcase sale”, “americantourister”, “americantourister luggage”, “americantourister suitcase”, “briscoes american tourister” and “carry on bag american tourister”, summed into one figure. - **Samsonite**: Measured on the search terms “samsonite”, “samsonite backpack”, “samsonite bags”, “samsonite c lite”, “samsonite carry on”, “samsonite carry on bag”, “samsonite carry on case”, “samsonite cases”, “samsonite co nz”, “samsonite freeform luggage”, “samsonite large luggage”, “samsonite luggage”, “samsonite luggage sale”, “samsonite near me”, “samsonite nz”, “samsonite oc2lite”, “samsonite online”, “samsonite travel bag” and “set samsonite luggage”, summed into one figure. - [American Tourister profile](/demand/nz/brands/american-tourister) - [Samsonite profile](/demand/nz/brands/samsonite) - [All luggage brands in New Zealand](/demand/nz/categories/nz-luggage-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, American Tourister or Samsonite? In August 2026, Samsonite had more branded searches than American Tourister among luggage brands in New Zealand. Samsonite was estimated to have 6.6K branded searches compared to American Tourister’s 2.6K, and held a 45.8% Share of Search versus American Tourister’s 18.1%. ## Cite this page Brandwave. "American Tourister vs Samsonite: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/american-tourister-vs-samsonite This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/american-tourister-vs-samsonite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.