--- title: "American Express vs Westpac: Which is searched more in New Zealand?" description: "Is American Express or Westpac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit card providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/american-express-vs-westpac" publisher: "Brandwave" --- # American Express vs Westpac: Which is searched more in New Zealand? Is American Express or Westpac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit card providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Express and Westpac - **Competitive set**: Credit card providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **American Express Share of Search**: 22.9% - **Westpac Share of Search**: 2.5% ## Is American Express or Westpac more popular in search? - In September 2026, American Express had more branded searches than Westpac among credit card providers in New Zealand. American Express had about 26,500 branded searches, while Westpac had 2,900. American Express made up 22.9% of all credit card provider searches we track, and Westpac accounted for 2.5%. - American Express was ahead of Westpac in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, American Express’ share of searches among credit card providers in New Zealand held steady at 22.9%, and its estimated monthly branded searches moved from 27.5K to 26.5K. - Across the 12 months ending September 2026, Westpac’s share of searches among credit card providers in New Zealand moved from 2.4% to 2.5%, and its estimated monthly branded searches held steady at 2.9K. ## Top credit card providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, American Express appeared in all five answers. Westpac was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. American Express was listed before Westpac in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | American Express | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TSB | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | ASB | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | ANZ | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Westpac | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | BNZ | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Kiwibank | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Gem by Latitude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Q Mastercard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmers Mastercard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about credit card providers - Asked ChatGPT "Which credit card provider should I use in New Zealand?": 1. ASB, 2. ANZ, 3. Westpac, 4. American Express, 5. BNZ, 6. Kiwibank - Asked ChatGPT "What are the best credit card providers in New Zealand?": 1. TSB, 2. American Express, 3. ANZ, 4. Westpac, 5. ASB, 6. Kiwibank, 7. BNZ - Asked ChatGPT "What's the best credit card provider in New Zealand for everyday spending?": 1. American Express, 2. ANZ, 3. ASB, 4. TSB - Searched Google, AI Overview "best credit card nz": 1. American Express, 2. TSB, 3. Westpac, 4. ASB, 5. ANZ - Searched Google, AI Overview "low interest credit card": 1. TSB, 2. Westpac, 3. American Express, 4. ASB, 5. ANZ Not named in any answer: Gem by Latitude, Q Mastercard and Farmers Mastercard. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand credit card providers in September 2026? - In September 2026, American Express lost share of searches among credit card providers in New Zealand, from 26% to 22.9%. ## Month by month | Month | American Express estimated searches | American Express Share of Search | American Express rank | Westpac estimated searches | Westpac Share of Search | Westpac rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.5K | 22.9% | 2 | 2.9K | 2.4% | 7 | | Nov 2025 | 27.1K | 22.2% | 2 | 2.4K | 2% | 8 | | Dec 2025 | 22.6K | 20.6% | 2 | 1.9K | 1.7% | 8 | | Jan 2026 | 28.2K | 23.1% | 2 | 2.4K | 2% | 8 | | Feb 2026 | 22.7K | 22.5% | 2 | 1.9K | 1.9% | 8 | | Mar 2026 | 27.2K | 23.6% | 2 | 2.4K | 2.1% | 8 | | Apr 2026 | 22.5K | 21.5% | 2 | 1.9K | 1.8% | 8 | | May 2026 | 24.3K | 22.1% | 2 | 2.4K | 2.2% | 8 | | Jun 2026 | 25K | 21.8% | 2 | 2.4K | 2.1% | 7 | | Jul 2026 | 29K | 26.8% | 2 | 2.4K | 2.2% | 7 | | Aug 2026 | 28.7K | 26% | 2 | 2.4K | 2.2% | 7 | | Sep 2026 | 26.5K | 22.9% | 2 | 2.9K | 2.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using American Express’ and Westpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Express**: Measured on the search terms “american express”, “american express apply”, “american express card”, “american express cc”, “american express platinum”, “americanexpress”, “americanexpress apply”, “americanexpress card”, “amex”, “amex card”, “amex credit card”, “amex platinum”, “amex platinum card” and “the amex stadium”, summed into one figure. - **Westpac**: Measured on the search term “westpac credit card”. - [American Express profile](/demand/nz/brands/american-express) - [Westpac profile](/demand/nz/brands/westpac) - [All credit card providers in New Zealand](/demand/nz/categories/nz-credit-card-providers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is American Express or Westpac more popular in search? In September 2026, American Express had more branded searches than Westpac among credit card providers in New Zealand. American Express had about 26,500 branded searches, while Westpac had 2,900. American Express made up 22.9% of all credit card provider searches we track, and Westpac accounted for 2.5%. ## Cite this page Brandwave. "American Express vs Westpac: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/american-express-vs-westpac This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/american-express-vs-westpac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.