--- title: "American Express vs Farmers Mastercard: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, American Express or Farmers Mastercard? Compare estimated monthly branded-search demand and Share of Search inside the Credit card providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/american-express-vs-farmers-mastercard" publisher: "Brandwave" --- # American Express vs Farmers Mastercard: Which is more popular by branded search in New Zealand? Which is more popular in search, American Express or Farmers Mastercard? Compare estimated monthly branded-search demand and Share of Search inside the Credit card providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Express and Farmers Mastercard - **Competitive set**: Credit card providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **American Express Share of Search**: 25.2% - **Farmers Mastercard Share of Search**: 2.2% ## Which is more popular in search, American Express or Farmers Mastercard? - In August 2026, American Express had more branded searches than Farmers Mastercard among credit card providers in New Zealand. American Express was estimated to have 39.1K branded searches compared to Farmers Mastercard’s 3.4K, and held a 25.2% Share of Search versus Farmers Mastercard’s 2.2%. - American Express was ahead of Farmers Mastercard in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, American Express’ estimated Share of Search among credit card providers in New Zealand moved from 21% to 25.2%, and its estimated monthly branded searches moved from 35.2K to 39.1K. - Across the 11 months ending August 2026, Farmers Mastercard’s estimated Share of Search among credit card providers in New Zealand moved from 2% to 2.2%, and its estimated monthly branded searches moved from 3.3K to 3.4K. ## How did search popularity change for New Zealand credit card providers in August 2026? - In August 2026, American Express lost estimated Share of Search among credit card providers in New Zealand, from 26.7% to 25.2%. ## Month by month | Month | American Express estimated searches | American Express Share of Search | American Express rank | Farmers Mastercard estimated searches | Farmers Mastercard Share of Search | Farmers Mastercard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 35.2K | 21% | 3 | 3.3K | 2% | 5 | | Nov 2025 | 34.7K | 20.1% | 3 | 4.1K | 2.4% | 5 | | Dec 2025 | 30.2K | 13.5% | 3 | 3.6K | 1.6% | 5 | | Jan 2026 | 36.1K | 19.8% | 3 | 3.8K | 2.1% | 5 | | Feb 2026 | 29.9K | 20.5% | 3 | 3K | 2.1% | 5 | | Mar 2026 | 35.1K | 21.2% | 3 | 3.3K | 2% | 5 | | Apr 2026 | 29.1K | 19.9% | 3 | 3.3K | 2.3% | 5 | | May 2026 | 33K | 21.5% | 3 | 3.6K | 2.4% | 5 | | Jun 2026 | 34.5K | 22.6% | 2 | 3.9K | 2.5% | 5 | | Jul 2026 | 41.1K | 26.7% | 2 | 3.4K | 2.2% | 5 | | Aug 2026 | 39.1K | 25.2% | 2 | 3.4K | 2.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using American Express’ and Farmers Mastercard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Express**: Measured on the search terms “american express”, “american express apply”, “american express card”, “american express cc”, “american express centurion card”, “american express gold card”, “american express near me”, “american express nz”, “american express online”, “american express platinum”, “americanexpress”, “americanexpress apply”, “americanexpress card”, “americanexpress com”, “americanexpress nz”, “amex”, “amex card”, “amex credit card”, “amex gold”, “amex gold card”, “amex platinum”, “amex platinum card”, “amex platinum metal card” and “the amex stadium”, summed into one figure. - **Farmers Mastercard**: Measured on the search terms “farmers card”, “farmers mastercard”, “farmers mastercard contact”, “farmers mastercard nz”, “farmersmastercard” and “farmersmastercard co nz”, summed into one figure. - [American Express profile](/demand/nz/brands/american-express) - [Farmers Mastercard profile](/demand/nz/brands/farmers-mastercard) - [All credit card providers in New Zealand](/demand/nz/categories/nz-credit-card-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, American Express or Farmers Mastercard? In August 2026, American Express had more branded searches than Farmers Mastercard among credit card providers in New Zealand. American Express was estimated to have 39.1K branded searches compared to Farmers Mastercard’s 3.4K, and held a 25.2% Share of Search versus Farmers Mastercard’s 2.2%. ## Cite this page Brandwave. "American Express vs Farmers Mastercard: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/american-express-vs-farmers-mastercard This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/american-express-vs-farmers-mastercard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.