--- title: "American Express Global Business Travel vs Gilpin Travel: Which is more popular in New Zealand?" description: "Is American Express Global Business Travel or Gilpin Travel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate travel management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/american-express-global-business-travel-vs-gilpin-travel" publisher: "Brandwave" --- # American Express Global Business Travel vs Gilpin Travel: Which is more popular in New Zealand? Is American Express Global Business Travel or Gilpin Travel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate travel management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Express Global Business Travel and Gilpin Travel - **Competitive set**: Corporate travel management companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **American Express Global Business Travel Share of Search**: 1.4% - **Gilpin Travel Share of Search**: 2.5% ## Is American Express Global Business Travel or Gilpin Travel more popular in search? - In October 2026, Gilpin Travel had more branded searches than American Express Global Business Travel among corporate travel management companies in New Zealand. Gilpin Travel had about 70 branded searches, while American Express Global Business Travel had 40. Gilpin Travel made up 2.5% of all corporate travel management company searches we track, and American Express Global Business Travel accounted for 1.4%. - The lead changed hands 4 times in the 12 months ending October 2026: American Express Global Business Travel took it in March 2026, Gilpin Travel took it in August 2026, American Express Global Business Travel took it in September 2026, Gilpin Travel took it in October 2026. - Across the 12 months ending October 2026, American Express Global Business Travel’s share of searches among corporate travel management companies in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches held steady at 40. - Across the 12 months ending October 2026, Gilpin Travel’s share of searches among corporate travel management companies in New Zealand moved from 1.9% to 2.5%, and its estimated monthly branded searches moved from 50 to 70. ## Top corporate travel management companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Gilpin Travel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. American Express Global Business Travel was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Gilpin Travel was listed before American Express Global Business Travel in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Corporate Traveller | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | FCM Travel | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Orbit World Travel | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Tandem Travel | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | American Express Global Business Travel | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Gilpin Travel | 6th | 3 of 3 | 0 of 1 | 3 of 4 | | ATPI | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about corporate travel management companies - Asked ChatGPT "Which corporate travel management company should I hire in New Zealand?": 1. Orbit World Travel, 2. FCM Travel, 3. Corporate Traveller, 4. Gilpin Travel - Asked ChatGPT "What are the best corporate travel management companies in New Zealand?": 1. Orbit World Travel, 2. FCM Travel, 3. Corporate Traveller, 4. Tandem Travel, 5. Gilpin Travel - Asked ChatGPT "What's the best corporate travel management company in New Zealand for business travel?": 1. FCM Travel, 2. Corporate Traveller, 3. Orbit World Travel, 4. Tandem Travel, 5. Gilpin Travel - Searched Google, AI Overview "best corporate travel agency": 1. Corporate Traveller, 2. American Express Global Business Travel, 3. FCM Travel Not named in any answer: ATPI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand corporate travel management companies in October 2026? - In October 2026, ATPI overtook American Express Global Business Travel and Gilpin Travel to rank 5th among corporate travel management companies in New Zealand, with 2.9% of the searches. - In October 2026, Gilpin Travel gained share of searches among corporate travel management companies in New Zealand, from 1.8% to 2.5%. - In October 2026, American Express Global Business Travel lost share of searches among corporate travel management companies in New Zealand, from 2.2% to 1.4%. ## How has branded search for American Express Global Business Travel and Gilpin Travel changed in New Zealand over the last 12 months? | Month | American Express Global Business Travel estimated searches | American Express Global Business Travel Share of Search | American Express Global Business Travel rank | Gilpin Travel estimated searches | Gilpin Travel Share of Search | Gilpin Travel rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40 | 1.5% | 6 | 50 | 1.9% | 5 | | Dec 2025 | 30 | 1.8% | 7 | 40 | 2.4% | 6 | | Jan 2026 | 40 | 1.9% | 7 | 50 | 2.4% | 6 | | Feb 2026 | 20 | 0.72% | 7 | 50 | 1.8% | 6 | | Mar 2026 | 60 | 2% | 6 | 50 | 1.6% | 7 | | Apr 2026 | 40 | 1.7% | 6 | 40 | 1.7% | 7 | | May 2026 | 60 | 2.3% | 5 | 50 | 1.9% | 6 | | Jun 2026 | 60 | 2.1% | 5 | 50 | 1.8% | 6 | | Jul 2026 | 50 | 1.8% | 6 | 40 | 1.4% | 7 | | Aug 2026 | 40 | 1.4% | 6 | 50 | 1.7% | 5 | | Sep 2026 | 60 | 2.2% | 5 | 50 | 1.8% | 6 | | Oct 2026 | 40 | 1.4% | 7 | 70 | 2.5% | 6 | ## How are American Express Global Business Travel’s and Gilpin Travel’s branded searches counted? Brandwave collects information about searches that people make online using American Express Global Business Travel’s and Gilpin Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Express Global Business Travel**: Measured on the search terms “amex gbt”, “amex gbt travel” and “amex global business travel”, summed into one figure. - **Gilpin Travel**: Measured on the search term “gilpin travel”. - [American Express Global Business Travel profile](/demand/nz/brands/american-express-global-business-travel) - [Gilpin Travel profile](/demand/nz/brands/gilpin-travel) - [All corporate travel management companies in New Zealand](/demand/nz/categories/nz-corporate-travel-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is American Express Global Business Travel or Gilpin Travel more popular in search? In October 2026, Gilpin Travel had more branded searches than American Express Global Business Travel among corporate travel management companies in New Zealand. Gilpin Travel had about 70 branded searches, while American Express Global Business Travel had 40. Gilpin Travel made up 2.5% of all corporate travel management company searches we track, and American Express Global Business Travel accounted for 1.4%. ## Cite this page Brandwave. "American Express Global Business Travel vs Gilpin Travel: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/american-express-global-business-travel-vs-gilpin-travel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/american-express-global-business-travel-vs-gilpin-travel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.