--- title: "American Express Global Business Travel vs ATPI: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, American Express Global Business Travel or ATPI? Compare estimated monthly branded-search demand and Share of Search inside the Corporate travel management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/american-express-global-business-travel-vs-atpi" publisher: "Brandwave" --- # American Express Global Business Travel vs ATPI: Which is more popular by branded search in New Zealand? Which is more popular in search, American Express Global Business Travel or ATPI? Compare estimated monthly branded-search demand and Share of Search inside the Corporate travel management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Express Global Business Travel and ATPI - **Competitive set**: Corporate travel management companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **American Express Global Business Travel Share of Search**: 1.6% - **ATPI Share of Search**: 2.6% ## Which is more popular in search, American Express Global Business Travel or ATPI? - In August 2026, ATPI had more branded searches than American Express Global Business Travel among corporate travel management companies in New Zealand. ATPI was estimated to have 80 branded searches compared to American Express Global Business Travel’s 50, and held a 2.6% Share of Search versus American Express Global Business Travel’s 1.6%. - The lead changed hands 2 times in the 11 months ending August 2026: American Express Global Business Travel took it in May 2026, ATPI took it in July 2026. - Across the 11 months ending August 2026, American Express Global Business Travel’s estimated Share of Search among corporate travel management companies in New Zealand moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 60 to 50. - Across the 11 months ending August 2026, ATPI’s estimated Share of Search among corporate travel management companies in New Zealand moved from 3.6% to 2.6%, and its estimated monthly branded searches moved from 100 to 80. ## How did search popularity change for New Zealand corporate travel management companies in August 2026? - In August 2026, ATPI lost estimated Share of Search among corporate travel management companies in New Zealand, from 3.8% to 2.6%. - In August 2026, American Express Global Business Travel lost estimated Share of Search among corporate travel management companies in New Zealand, from 2.2% to 1.6%. ## Month by month | Month | American Express Global Business Travel estimated searches | American Express Global Business Travel Share of Search | American Express Global Business Travel rank | ATPI estimated searches | ATPI Share of Search | ATPI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 2.2% | 5 | 100 | 3.6% | 4 | | Nov 2025 | 50 | 1.9% | 5 | 60 | 2.3% | 4 | | Dec 2025 | 50 | 2.9% | 5 | 70 | 4.1% | 4 | | Jan 2026 | 50 | 2.5% | 5 | 100 | 5% | 4 | | Feb 2026 | 30 | 1.1% | 5 | 120 | 4.3% | 4 | | Mar 2026 | 80 | 2.5% | 5 | 110 | 3.5% | 4 | | Apr 2026 | 50 | 1.9% | 5 | 140 | 5.3% | 4 | | May 2026 | 100 | 3.5% | 4 | 70 | 2.5% | 5 | | Jun 2026 | 90 | 3.2% | 4 | 60 | 2.1% | 5 | | Jul 2026 | 70 | 2.2% | 5 | 120 | 3.8% | 4 | | Aug 2026 | 50 | 1.6% | 5 | 80 | 2.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using American Express Global Business Travel’s and ATPI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Express Global Business Travel**: Measured on the search terms “american express global business travel”, “american express global business travel amex gbt”, “american express global business travel travel management”, “amex gbt”, “amex gbt com”, “amex gbt travel”, “amex global business travel” and “amexglobalbusinesstravel com”, summed into one figure. - **ATPI**: Measured on the search terms “atpi”, “atpi app”, “atpi booking”, “atpi business travel”, “atpi business world travel”, “atpi com”, “atpi corporate travel”, “atpi group”, “atpi near me”, “atpi new zealand”, “atpi nz”, “atpi on the go”, “atpi travel agency” and “www atpi com”, summed into one figure. - [American Express Global Business Travel profile](/demand/nz/brands/american-express-global-business-travel) - [ATPI profile](/demand/nz/brands/atpi) - [All corporate travel management companies in New Zealand](/demand/nz/categories/nz-corporate-travel-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, American Express Global Business Travel or ATPI? In August 2026, ATPI had more branded searches than American Express Global Business Travel among corporate travel management companies in New Zealand. ATPI was estimated to have 80 branded searches compared to American Express Global Business Travel’s 50, and held a 2.6% Share of Search versus American Express Global Business Travel’s 1.6%. ## Cite this page Brandwave. "American Express Global Business Travel vs ATPI: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/american-express-global-business-travel-vs-atpi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/american-express-global-business-travel-vs-atpi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.