--- title: "ambientCG vs Synty Studios: Which is more popular in New Zealand?" description: "Is ambientCG or Synty Studios more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the 3D texture and asset libraries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ambientcg-vs-synty-studios" publisher: "Brandwave" --- # ambientCG vs Synty Studios: Which is more popular in New Zealand? Is ambientCG or Synty Studios more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the 3D texture and asset libraries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ambientCG and Synty Studios - **Competitive set**: 3D texture and asset libraries - **Market**: New Zealand - **Month measured**: Oct 2026 - **ambientCG Share of Search**: 11.6% - **Synty Studios Share of Search**: 10.7% ## Is ambientCG or Synty Studios more popular in search? - In October 2026, ambientCG had more branded searches than Synty Studios among 3D texture and asset libraries in New Zealand. ambientCG had about 140 branded searches, while Synty Studios had 130. ambientCG made up 11.6% of all 3D texture and asset library searches we track, and Synty Studios accounted for 10.7%. - The lead changed hands once in the 12 months ending October 2026: ambientCG took it in August 2026. - Across the 12 months ending October 2026, ambientCG’s share of searches among 3D texture and asset libraries in New Zealand moved from 6.5% to 11.6%, and its estimated monthly branded searches moved from 50 to 140. - Across the 12 months ending October 2026, Synty Studios’ share of searches among 3D texture and asset libraries in New Zealand moved from 14.3% to 10.7%, and its estimated monthly branded searches moved from 110 to 130. ## Top 3D texture and asset libraries in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, ambientCG was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Synty Studios was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ambientCG was listed before Synty Studios in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Poly Haven | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Fab | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | ambientCG | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Quixel Megascans | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Synty Studios | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Poliigon | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Textures.com | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | CGAxis | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about 3D texture and asset libraries - Asked ChatGPT "Which 3D texture and asset library should I use in New Zealand?": 1. Poly Haven, 2. Fab, 3. Quixel Megascans - Asked ChatGPT "What are the best 3D texture and asset libraries in New Zealand?": 1. Poly Haven, 2. Fab, 3. Quixel Megascans, 4. ambientCG, 5. Poliigon, 6. Synty Studios, 7. Textures.com - Asked ChatGPT "What's the best 3D texture and asset library in New Zealand for game art assets?": 1. Fab, 2. Poly Haven, 3. Synty Studios, 4. ambientCG, 5. Quixel Megascans - Searched Google, AI Overview "3d texture library": 1. Poly Haven, 2. ambientCG, 3. Textures.com, 4. Poliigon, 5. Quixel Megascans Not named in any answer: CGAxis. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand 3D texture and asset libraries in October 2026? - In October 2026, Poliigon overtook ambientCG and Synty Studios to rank 2nd among 3D texture and asset libraries in New Zealand, with 14% of the searches. - In October 2026, ambientCG lost share of searches among 3D texture and asset libraries in New Zealand, from 13.5% to 11.6%. - In October 2026, Synty Studios lost share of searches among 3D texture and asset libraries in New Zealand, from 11.5% to 10.7%. ## How has branded search for ambientCG and Synty Studios changed in New Zealand over the last 12 months? | Month | ambientCG estimated searches | ambientCG Share of Search | ambientCG rank | Synty Studios estimated searches | Synty Studios Share of Search | Synty Studios rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 50 | 6.5% | 4 | 110 | 14.3% | 3 | | Dec 2025 | 30 | 5.8% | 5 | 60 | 11.5% | 3 | | Jan 2026 | 30 | 4.7% | 6 | 80 | 12.5% | 3 | | Feb 2026 | 70 | 9.5% | 3 | 70 | 9.5% | 4 | | Mar 2026 | 90 | 8.1% | 4 | 120 | 10.8% | 3 | | Apr 2026 | 70 | 8% | 4 | 130 | 14.8% | 2 | | May 2026 | 90 | 7.4% | 4 | 100 | 8.3% | 3 | | Jun 2026 | 90 | 8% | 4 | 130 | 11.6% | 3 | | Jul 2026 | 90 | 8.2% | 4 | 140 | 12.7% | 2 | | Aug 2026 | 110 | 9.9% | 3 | 100 | 9% | 4 | | Sep 2026 | 140 | 13.5% | 2 | 120 | 11.5% | 3 | | Oct 2026 | 140 | 11.6% | 3 | 130 | 10.7% | 4 | ## How are ambientCG’s and Synty Studios’ branded searches counted? Brandwave collects information about searches that people make online using ambientCG’s and Synty Studios’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ambientCG**: Measured on the search term “ambientcg”. - **Synty Studios**: Measured on the search terms “synty” and “synty studios”, summed into one figure. - [ambientCG profile](/demand/nz/brands/ambientcg) - [Synty Studios profile](/demand/nz/brands/synty-studios) - [All 3D texture and asset libraries in New Zealand](/demand/nz/categories/nz-3d-texture-libraries): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ambientCG or Synty Studios more popular in search? In October 2026, ambientCG had more branded searches than Synty Studios among 3D texture and asset libraries in New Zealand. ambientCG had about 140 branded searches, while Synty Studios had 130. ambientCG made up 11.6% of all 3D texture and asset library searches we track, and Synty Studios accounted for 10.7%. ## Cite this page Brandwave. "ambientCG vs Synty Studios: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/ambientcg-vs-synty-studios This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ambientcg-vs-synty-studios. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.