--- title: "Amazon Web Services vs Microsoft Azure: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Amazon Web Services or Microsoft Azure? Compare estimated monthly branded-search demand and Share of Search inside the Cloud computing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/amazon-web-services-vs-microsoft-azure" publisher: "Brandwave" --- # Amazon Web Services vs Microsoft Azure: Which is more popular by branded search in New Zealand? Which is more popular in search, Amazon Web Services or Microsoft Azure? Compare estimated monthly branded-search demand and Share of Search inside the Cloud computing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Web Services and Microsoft Azure - **Competitive set**: Cloud computing platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Amazon Web Services Share of Search**: 27.9% - **Microsoft Azure Share of Search**: 38.6% ## Which is more popular in search, Amazon Web Services or Microsoft Azure? - In August 2026, Microsoft Azure had more branded searches than Amazon Web Services among cloud computing platforms in New Zealand. Microsoft Azure was estimated to have 11K branded searches compared to Amazon Web Services’ 7.9K, and held a 38.6% Share of Search versus Amazon Web Services’ 27.9%. - The lead changed hands once in the 11 months ending August 2026: Microsoft Azure took it in November 2025. - Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud computing platforms in New Zealand moved from 54.1% to 27.9%, and its estimated monthly branded searches moved from 22K to 7.9K. - Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud computing platforms in New Zealand moved from 27.8% to 38.6%, and its estimated monthly branded searches moved from 11.3K to 11K. ## How did search popularity change for New Zealand cloud computing platforms in August 2026? - In August 2026, Amazon Web Services overtook Google Cloud to rank 2nd among cloud computing platforms in New Zealand, at 27.9%. - In August 2026, Microsoft Azure lost estimated Share of Search among cloud computing platforms in New Zealand, from 39.2% to 38.6%. ## Month by month | Month | Amazon Web Services estimated searches | Amazon Web Services Share of Search | Amazon Web Services rank | Microsoft Azure estimated searches | Microsoft Azure Share of Search | Microsoft Azure rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22K | 54.1% | 1 | 11.3K | 27.8% | 2 | | Nov 2025 | 8.5K | 33.3% | 2 | 10K | 39.4% | 1 | | Dec 2025 | 6K | 32% | 2 | 6.7K | 35.7% | 1 | | Jan 2026 | 6.8K | 29.1% | 2 | 9.2K | 39.2% | 1 | | Feb 2026 | 7K | 28.5% | 2 | 8.9K | 36.2% | 1 | | Mar 2026 | 8.6K | 28.8% | 2 | 10.7K | 35.9% | 1 | | Apr 2026 | 7K | 26.3% | 2 | 10.2K | 38.4% | 1 | | May 2026 | 7.2K | 25.2% | 3 | 10.9K | 38.4% | 1 | | Jun 2026 | 6.7K | 23.9% | 3 | 11.9K | 42.3% | 1 | | Jul 2026 | 6.8K | 24.9% | 3 | 10.8K | 39.2% | 1 | | Aug 2026 | 7.9K | 27.9% | 2 | 11K | 38.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Web Services’ and Microsoft Azure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Web Services**: Measured on the search terms “aws”, “aws beanstalk”, “aws certified”, “aws cloud”, “aws console”, “aws ec2”, “aws ec2 cost”, “aws glue”, “aws hosting”, “aws lambda”, “aws management console”, “aws near me”, “aws new zealand”, “aws nz”, “aws online”, “aws pricing”, “aws rds”, “aws reinvent”, “aws s3” and “aws services”, summed into one figure. - **Microsoft Azure**: Measured on the search terms “azure”, “azure active directory”, “azure ad”, “azure artificial intelligence”, “azure cost”, “azure data studio”, “azure devops”, “azure microsoft com”, “azure migration”, “azure openai”, “azure portal”, “azure portal com”, “azure vm”, “azure vm cost”, “microsoft azure cloud”, “microsoft azure console”, “microsoft azure hosting”, “microsoft azure near me”, “microsoft azure new zealand”, “microsoft azure nz”, “microsoft azure online” and “ms azure portal”, summed into one figure. - [Amazon Web Services profile](/demand/nz/brands/amazon-web-services) - [Microsoft Azure profile](/demand/nz/brands/microsoft-azure) - [All cloud computing platforms in New Zealand](/demand/nz/categories/nz-cloud-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amazon Web Services or Microsoft Azure? In August 2026, Microsoft Azure had more branded searches than Amazon Web Services among cloud computing platforms in New Zealand. Microsoft Azure was estimated to have 11K branded searches compared to Amazon Web Services’ 7.9K, and held a 38.6% Share of Search versus Amazon Web Services’ 27.9%. ## Cite this page Brandwave. "Amazon Web Services vs Microsoft Azure: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/amazon-web-services-vs-microsoft-azure This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amazon-web-services-vs-microsoft-azure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.