--- title: "Amazon Web Services vs DigitalOcean: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Amazon Web Services or DigitalOcean? Compare estimated monthly branded-search demand and Share of Search inside the Cloud computing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/amazon-web-services-vs-digitalocean" publisher: "Brandwave" --- # Amazon Web Services vs DigitalOcean: Which is more popular by branded search in New Zealand? Which is more popular in search, Amazon Web Services or DigitalOcean? Compare estimated monthly branded-search demand and Share of Search inside the Cloud computing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Web Services and DigitalOcean - **Competitive set**: Cloud computing platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Amazon Web Services Share of Search**: 27.9% - **DigitalOcean Share of Search**: 4.7% ## Which is more popular in search, Amazon Web Services or DigitalOcean? - In August 2026, Amazon Web Services had more branded searches than DigitalOcean among cloud computing platforms in New Zealand. Amazon Web Services was estimated to have 7.9K branded searches compared to DigitalOcean’s 1.3K, and held a 27.9% Share of Search versus DigitalOcean’s 4.7%. - Amazon Web Services was ahead of DigitalOcean in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Amazon Web Services’ estimated Share of Search among cloud computing platforms in New Zealand moved from 54.1% to 27.9%, and its estimated monthly branded searches moved from 22K to 7.9K. - Across the 11 months ending August 2026, DigitalOcean’s estimated Share of Search among cloud computing platforms in New Zealand moved from 3.3% to 4.7%, and its estimated monthly branded searches held steady at 1.3K. ## How did search popularity change for New Zealand cloud computing platforms in August 2026? - In August 2026, Amazon Web Services overtook Google Cloud to rank 2nd among cloud computing platforms in New Zealand, at 27.9%. ## Month by month | Month | Amazon Web Services estimated searches | Amazon Web Services Share of Search | Amazon Web Services rank | DigitalOcean estimated searches | DigitalOcean Share of Search | DigitalOcean rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22K | 54.1% | 1 | 1.3K | 3.3% | 4 | | Nov 2025 | 8.5K | 33.3% | 2 | 1.1K | 4.1% | 4 | | Dec 2025 | 6K | 32% | 2 | 1K | 5.5% | 4 | | Jan 2026 | 6.8K | 29.1% | 2 | 1.3K | 5.7% | 4 | | Feb 2026 | 7K | 28.5% | 2 | 1.3K | 5.4% | 4 | | Mar 2026 | 8.6K | 28.8% | 2 | 1.6K | 5.5% | 4 | | Apr 2026 | 7K | 26.3% | 2 | 1.4K | 5.1% | 4 | | May 2026 | 7.2K | 25.2% | 3 | 1.7K | 5.8% | 4 | | Jun 2026 | 6.7K | 23.9% | 3 | 1.4K | 4.8% | 4 | | Jul 2026 | 6.8K | 24.9% | 3 | 1.4K | 4.9% | 4 | | Aug 2026 | 7.9K | 27.9% | 2 | 1.3K | 4.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Web Services’ and DigitalOcean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Web Services**: Measured on the search terms “aws”, “aws beanstalk”, “aws certified”, “aws cloud”, “aws console”, “aws ec2”, “aws ec2 cost”, “aws glue”, “aws hosting”, “aws lambda”, “aws management console”, “aws near me”, “aws new zealand”, “aws nz”, “aws online”, “aws pricing”, “aws rds”, “aws reinvent”, “aws s3” and “aws services”, summed into one figure. - **DigitalOcean**: Measured on the search terms “digitalocean”, “digitalocean cloud”, “digitalocean com”, “digitalocean console”, “digitalocean hosting” and “digitalocean nz”, summed into one figure. - [Amazon Web Services profile](/demand/nz/brands/amazon-web-services) - [DigitalOcean profile](/demand/nz/brands/digitalocean) - [All cloud computing platforms in New Zealand](/demand/nz/categories/nz-cloud-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amazon Web Services or DigitalOcean? In August 2026, Amazon Web Services had more branded searches than DigitalOcean among cloud computing platforms in New Zealand. Amazon Web Services was estimated to have 7.9K branded searches compared to DigitalOcean’s 1.3K, and held a 27.9% Share of Search versus DigitalOcean’s 4.7%. ## Cite this page Brandwave. "Amazon Web Services vs DigitalOcean: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/amazon-web-services-vs-digitalocean This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amazon-web-services-vs-digitalocean. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.