--- title: "Amazon Web Services vs Datacom: Which is searched more in New Zealand?" description: "Is Amazon Web Services or Datacom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud computing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/amazon-web-services-vs-datacom" publisher: "Brandwave" --- # Amazon Web Services vs Datacom: Which is searched more in New Zealand? Is Amazon Web Services or Datacom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud computing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Web Services and Datacom - **Competitive set**: Cloud computing platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Amazon Web Services Share of Search**: 24% - **Datacom Share of Search**: 14.3% ## Is Amazon Web Services or Datacom more popular in search? - In September 2026, Amazon Web Services had more branded searches than Datacom among cloud computing platforms in New Zealand. Amazon Web Services had about 7,390 branded searches, while Datacom had 4,400. Amazon Web Services made up 24% of all cloud computing platform searches we track, and Datacom accounted for 14.3%. - Amazon Web Services was ahead of Datacom in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Web Services’ share of searches among cloud computing platforms in New Zealand moved from 48.6% to 24%, and its estimated monthly branded searches moved from 21.1K to 7.4K. - Across the 12 months ending September 2026, Datacom’s share of searches among cloud computing platforms in New Zealand moved from 10.2% to 14.3%, and its estimated monthly branded searches held steady at 4.4K. ## Top cloud computing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Web Services appeared in all five answers. Datacom was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Web Services was listed before Datacom in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Azure | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon Web Services | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Cloud | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Catalyst Cloud | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Datacom | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | DigitalOcean | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Oracle Cloud | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cloud computing platforms - Asked ChatGPT "Which cloud computing platform should I use in New Zealand?": 1. Amazon Web Services, 2. Microsoft Azure, 3. Google Cloud, 4. Catalyst Cloud - Asked ChatGPT "What are the best cloud computing platforms in New Zealand?": 1. Amazon Web Services, 2. Microsoft Azure, 3. Google Cloud, 4. Catalyst Cloud, 5. Datacom - Asked ChatGPT "What's the best cloud computing platform in New Zealand for hosting business apps?": 1. Microsoft Azure, 2. Amazon Web Services, 3. Google Cloud, 4. Catalyst Cloud, 5. Datacom - Searched Google, AI Overview "best cloud platform": 1. Amazon Web Services, 2. Microsoft Azure, 3. Google Cloud, 4. DigitalOcean - Searched Google, AI Overview "cloud hosting nz": 1. Microsoft Azure, 2. Amazon Web Services Not named in any answer: Oracle Cloud. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cloud computing platforms in September 2026? - Amazon Web Services’ share of searches among cloud computing platforms in New Zealand has gained ground for 3 months in a row, from 19.8% to 24% in September 2026. ## Month by month | Month | Amazon Web Services estimated searches | Amazon Web Services Share of Search | Amazon Web Services rank | Datacom estimated searches | Datacom Share of Search | Datacom rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.1K | 48.6% | 1 | 4.4K | 10.2% | 4 | | Nov 2025 | 7.8K | 27.4% | 2 | 4.4K | 15.6% | 4 | | Dec 2025 | 5.5K | 26% | 2 | 3.6K | 16.9% | 4 | | Jan 2026 | 6.2K | 24.2% | 2 | 3.6K | 14% | 4 | | Feb 2026 | 6.4K | 23.2% | 3 | 4.4K | 15.9% | 4 | | Mar 2026 | 7.9K | 23.5% | 2 | 5.4K | 16% | 4 | | Apr 2026 | 6.4K | 21.6% | 3 | 4.4K | 14.9% | 4 | | May 2026 | 6.4K | 20.6% | 3 | 4.4K | 14.1% | 4 | | Jun 2026 | 6.2K | 19.8% | 3 | 4.4K | 14.2% | 4 | | Jul 2026 | 6.2K | 20.7% | 3 | 4.4K | 14.7% | 4 | | Aug 2026 | 7.4K | 23.5% | 2 | 4.4K | 14% | 4 | | Sep 2026 | 7.4K | 24% | 2 | 4.4K | 14.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Web Services’ and Datacom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Web Services**: Measured on the search terms “aws”, “aws certified”, “aws cloud”, “aws console”, “aws glue”, “aws hosting”, “aws lambda”, “aws management console”, “aws rds”, “aws reinvent” and “aws services”, summed into one figure. - **Datacom**: Measured on the search term “datacom”. - [Amazon Web Services profile](/demand/nz/brands/amazon-web-services) - [Datacom profile](/demand/nz/brands/datacom) - [All cloud computing platforms in New Zealand](/demand/nz/categories/nz-cloud-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Web Services or Datacom more popular in search? In September 2026, Amazon Web Services had more branded searches than Datacom among cloud computing platforms in New Zealand. Amazon Web Services had about 7,390 branded searches, while Datacom had 4,400. Amazon Web Services made up 24% of all cloud computing platform searches we track, and Datacom accounted for 14.3%. ## Cite this page Brandwave. "Amazon Web Services vs Datacom: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/amazon-web-services-vs-datacom This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amazon-web-services-vs-datacom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.