--- title: "Amazon Web Services vs Backblaze: Which is searched more in New Zealand?" description: "Is Amazon Web Services or Backblaze more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud object storage providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/amazon-web-services-vs-backblaze" publisher: "Brandwave" --- # Amazon Web Services vs Backblaze: Which is searched more in New Zealand? Is Amazon Web Services or Backblaze more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cloud object storage providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Web Services and Backblaze - **Competitive set**: Cloud object storage providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Amazon Web Services Share of Search**: 25.1% - **Backblaze Share of Search**: 2.4% ## Is Amazon Web Services or Backblaze more popular in search? - In September 2026, Amazon Web Services had more branded searches than Backblaze among cloud object storage providers in New Zealand. Amazon Web Services had about 6,140 branded searches, while Backblaze had 590. Amazon Web Services made up 25.1% of all cloud object storage provider searches we track, and Backblaze accounted for 2.4%. - Amazon Web Services was ahead of Backblaze in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Web Services’ share of searches among cloud object storage providers in New Zealand moved from 62.3% to 25.1%, and its estimated monthly branded searches moved from 19.4K to 6.1K. - Across the 12 months ending September 2026, Backblaze’s share of searches among cloud object storage providers in New Zealand moved from 2.3% to 2.4%, and its estimated monthly branded searches moved from 720 to 590. ## Top cloud object storage providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Web Services was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Backblaze was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Web Services and Backblaze were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cloudflare | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Amazon Web Services | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Backblaze | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | DigitalOcean | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wasabi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cloud object storage providers - Asked ChatGPT "Which cloud object storage provider should I use in New Zealand?": 1. Cloudflare, 2. Amazon Web Services - Asked ChatGPT "What are the best cloud object storage providers in New Zealand?": 1. Cloudflare, 2. Backblaze, 3. Amazon Web Services - Asked ChatGPT "What's the best cloud object storage provider in New Zealand for application files?": 1. Cloudflare, 2. Amazon Web Services - Searched Google, AI Overview "best cloud storage": named none of the brands we track - Searched Google, AI Overview "cloud storage providers": named none of the brands we track Not named in any answer: DigitalOcean and Wasabi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cloud object storage providers in September 2026? - Estimated monthly branded searches for Amazon Web Services in New Zealand fell 68.4% over 12 measured months, from 19.4K to 6.1K in September 2026. - Estimated monthly branded searches for Backblaze in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | Amazon Web Services estimated searches | Amazon Web Services Share of Search | Amazon Web Services rank | Backblaze estimated searches | Backblaze Share of Search | Backblaze rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.4K | 62.3% | 1 | 720 | 2.3% | 5 | | Nov 2025 | 6.6K | 23.6% | 2 | 590 | 2.1% | 5 | | Dec 2025 | 4.5K | 22.7% | 2 | 590 | 3% | 5 | | Jan 2026 | 5.2K | 30.8% | 2 | 590 | 3.5% | 5 | | Feb 2026 | 5.1K | 30.2% | 2 | 390 | 2.3% | 5 | | Mar 2026 | 6.2K | 31.4% | 2 | 390 | 2% | 5 | | Apr 2026 | 5.1K | 25.2% | 2 | 390 | 1.9% | 5 | | May 2026 | 5.1K | 24.5% | 2 | 320 | 1.5% | 5 | | Jun 2026 | 5K | 21.3% | 2 | 590 | 2.5% | 5 | | Jul 2026 | 5K | 24.5% | 2 | 480 | 2.3% | 5 | | Aug 2026 | 6.1K | 25.2% | 2 | 480 | 2% | 5 | | Sep 2026 | 6.1K | 25.1% | 2 | 590 | 2.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Web Services’ and Backblaze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Web Services**: Measured on the search terms “aws”, “aws certified”, “aws glue”, “aws lambda”, “aws rds”, “aws reinvent” and “aws services”, summed into one figure. - **Backblaze**: Measured on the search term “backblaze”. - [Amazon Web Services profile](/demand/nz/brands/amazon-web-services) - [Backblaze profile](/demand/nz/brands/backblaze) - [All cloud object storage providers in New Zealand](/demand/nz/categories/nz-cloud-object-storage-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Web Services or Backblaze more popular in search? In September 2026, Amazon Web Services had more branded searches than Backblaze among cloud object storage providers in New Zealand. Amazon Web Services had about 6,140 branded searches, while Backblaze had 590. Amazon Web Services made up 25.1% of all cloud object storage provider searches we track, and Backblaze accounted for 2.4%. ## Cite this page Brandwave. "Amazon Web Services vs Backblaze: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/amazon-web-services-vs-backblaze This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amazon-web-services-vs-backblaze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.