--- title: "Amazon SES vs SendGrid: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Amazon SES or SendGrid? Compare estimated monthly branded-search demand and Share of Search inside the Transactional email services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/amazon-ses-vs-sendgrid-nz" publisher: "Brandwave" --- # Amazon SES vs SendGrid: Which is more popular by branded search in New Zealand? Which is more popular in search, Amazon SES or SendGrid? Compare estimated monthly branded-search demand and Share of Search inside the Transactional email services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon SES and SendGrid - **Competitive set**: Transactional email services - **Market**: New Zealand - **Month measured**: Aug 2026 - **Amazon SES Share of Search**: 8.4% - **SendGrid Share of Search**: 52.4% ## Which is more popular in search, Amazon SES or SendGrid? - In August 2026, SendGrid had more branded searches than Amazon SES among transactional email services in New Zealand. SendGrid was estimated to have 1.4K branded searches compared to Amazon SES’s 230, and held a 52.4% Share of Search versus Amazon SES’s 8.4%. - SendGrid was ahead of Amazon SES in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Amazon SES’s estimated Share of Search among transactional email services in New Zealand moved from 8.3% to 8.4%, and its estimated monthly branded searches moved from 220 to 230. - Across the 11 months ending August 2026, SendGrid’s estimated Share of Search among transactional email services in New Zealand moved from 54.7% to 52.4%, and its estimated monthly branded searches held steady at 1.4K. ## How did search popularity change for New Zealand transactional email services in August 2026? - In August 2026, SendGrid gained estimated Share of Search among transactional email services in New Zealand, from 48.7% to 52.4%. - In August 2026, Amazon SES lost estimated Share of Search among transactional email services in New Zealand, from 9.1% to 8.4%. ## Month by month | Month | Amazon SES estimated searches | Amazon SES Share of Search | Amazon SES rank | SendGrid estimated searches | SendGrid Share of Search | SendGrid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 220 | 8.3% | 4 | 1.4K | 54.7% | 1 | | Nov 2025 | 180 | 7% | 3 | 1.4K | 55.1% | 1 | | Dec 2025 | 150 | 7.6% | 4 | 1.1K | 55.1% | 1 | | Jan 2026 | 180 | 7% | 3 | 1.4K | 54.5% | 1 | | Feb 2026 | 240 | 9.2% | 3 | 1.4K | 53.6% | 1 | | Mar 2026 | 260 | 9.3% | 3 | 1.4K | 51.8% | 1 | | Apr 2026 | 240 | 9.1% | 3 | 1.4K | 54.8% | 1 | | May 2026 | 210 | 8.1% | 3 | 1.5K | 56.6% | 1 | | Jun 2026 | 230 | 9.8% | 4 | 1.2K | 49.8% | 1 | | Jul 2026 | 210 | 9.1% | 4 | 1.1K | 48.7% | 1 | | Aug 2026 | 230 | 8.4% | 4 | 1.4K | 52.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon SES’s and SendGrid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon SES**: Measured on the search terms “amazon ses”, “amazon ses smtp”, “amazon ses transactional email”, “amazonses”, “amazonses smtp”, “aws amazon com” and “aws ses”, summed into one figure. - **SendGrid**: Measured on the search terms “sendgrid”, “sendgrid com”, “sendgrid cost”, “sendgrid email api”, “sendgrid email sending”, “sendgrid smtp”, “sendgrid transactional email” and “sendgrid what is”, summed into one figure. - [Amazon SES profile](/demand/nz/brands/amazon-ses) - [SendGrid profile](/demand/nz/brands/sendgrid-nz) - [All transactional email services in New Zealand](/demand/nz/categories/nz-transactional-email-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amazon SES or SendGrid? In August 2026, SendGrid had more branded searches than Amazon SES among transactional email services in New Zealand. SendGrid was estimated to have 1.4K branded searches compared to Amazon SES’s 230, and held a 52.4% Share of Search versus Amazon SES’s 8.4%. ## Cite this page Brandwave. "Amazon SES vs SendGrid: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/amazon-ses-vs-sendgrid-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amazon-ses-vs-sendgrid-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.