---
title: "Amazon SES vs Mailjet: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Amazon SES or Mailjet? Compare estimated monthly branded-search demand and Share of Search inside the Transactional email services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/amazon-ses-vs-mailjet"
publisher: "Brandwave"
---

# Amazon SES vs Mailjet: Which is more popular by branded search in New Zealand?

Which is more popular in search, Amazon SES or Mailjet? Compare estimated monthly branded-search demand and Share of Search inside the Transactional email services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon SES and Mailjet
- **Competitive set**: Transactional email services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Amazon SES Share of Search**: 8.4%
- **Mailjet Share of Search**: 5.5%

## Which is more popular in search, Amazon SES or Mailjet?

- In August 2026, Amazon SES had more branded searches than Mailjet among transactional email services in New Zealand. Amazon SES was estimated to have 230 branded searches compared to Mailjet’s 150, and held an 8.4% Share of Search versus Mailjet’s 5.5%.
- The lead changed hands once in the 11 months ending August 2026: Amazon SES took it in February 2026.
- Across the 11 months ending August 2026, Amazon SES’s estimated Share of Search among transactional email services in New Zealand moved from 8.3% to 8.4%, and its estimated monthly branded searches moved from 220 to 230.
- Across the 11 months ending August 2026, Mailjet’s estimated Share of Search among transactional email services in New Zealand moved from 8.7% to 5.5%, and its estimated monthly branded searches moved from 230 to 150.

## How did search popularity change for New Zealand transactional email services in August 2026?

- In August 2026, Amazon SES lost estimated Share of Search among transactional email services in New Zealand, from 9.1% to 8.4%.
- In August 2026, Mailjet lost estimated Share of Search among transactional email services in New Zealand, from 6% to 5.5%.

## Month by month

| Month | Amazon SES estimated searches | Amazon SES Share of Search | Amazon SES rank | Mailjet estimated searches | Mailjet Share of Search | Mailjet rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 220 | 8.3% | 4 | 230 | 8.7% | 3 |
| Nov 2025 | 180 | 7% | 3 | 180 | 7% | 4 |
| Dec 2025 | 150 | 7.6% | 4 | 190 | 9.6% | 3 |
| Jan 2026 | 180 | 7% | 3 | 180 | 7% | 4 |
| Feb 2026 | 240 | 9.2% | 3 | 150 | 5.7% | 5 |
| Mar 2026 | 260 | 9.3% | 3 | 200 | 7.1% | 5 |
| Apr 2026 | 240 | 9.1% | 3 | 110 | 4.2% | 5 |
| May 2026 | 210 | 8.1% | 3 | 150 | 5.8% | 5 |
| Jun 2026 | 230 | 9.8% | 4 | 150 | 6.4% | 5 |
| Jul 2026 | 210 | 9.1% | 4 | 140 | 6% | 5 |
| Aug 2026 | 230 | 8.4% | 4 | 150 | 5.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon SES’s and Mailjet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon SES**: Measured on the search terms “amazon ses”, “amazon ses smtp”, “amazon ses transactional email”, “amazonses”, “amazonses smtp”, “aws amazon com” and “aws ses”, summed into one figure.
- **Mailjet**: Measured on the search terms “mailjet”, “mailjet com”, “mailjet smtp” and “mailjet transactional email”, summed into one figure.

- [Amazon SES profile](/demand/nz/brands/amazon-ses)
- [Mailjet profile](/demand/nz/brands/mailjet)
- [All transactional email services in New Zealand](/demand/nz/categories/nz-transactional-email-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon SES or Mailjet?

In August 2026, Amazon SES had more branded searches than Mailjet among transactional email services in New Zealand. Amazon SES was estimated to have 230 branded searches compared to Mailjet’s 150, and held an 8.4% Share of Search versus Mailjet’s 5.5%.

## Cite this page

Brandwave. "Amazon SES vs Mailjet: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/amazon-ses-vs-mailjet

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amazon-ses-vs-mailjet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
