---
title: "Amazon Music vs SoundCloud: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Amazon Music or SoundCloud? Compare estimated monthly branded-search demand and Share of Search inside the Music streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/amazon-music-vs-soundcloud"
publisher: "Brandwave"
---

# Amazon Music vs SoundCloud: Which is more popular by branded search in New Zealand?

Which is more popular in search, Amazon Music or SoundCloud? Compare estimated monthly branded-search demand and Share of Search inside the Music streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon Music and SoundCloud
- **Competitive set**: Music streaming services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Amazon Music Share of Search**: 0.59%
- **SoundCloud Share of Search**: 8.7%

## Which is more popular in search, Amazon Music or SoundCloud?

- In August 2026, SoundCloud had more branded searches than Amazon Music among music streaming services in New Zealand. SoundCloud was estimated to have 44.9K branded searches compared to Amazon Music’s 3.1K, and held an 8.7% Share of Search versus Amazon Music’s 0.59%.
- SoundCloud was ahead of Amazon Music in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Music’s estimated Share of Search among music streaming services in New Zealand moved from 0.56% to 0.59%, and its estimated monthly branded searches moved from 2.7K to 3.1K.
- Across the 11 months ending August 2026, SoundCloud’s estimated Share of Search among music streaming services in New Zealand moved from 9.4% to 8.7%, and its estimated monthly branded searches moved from 46.1K to 44.9K.

## How did search popularity change for New Zealand music streaming services in August 2026?

- SoundCloud’s estimated Share of Search among music streaming services in New Zealand has gained ground for 3 months in a row, from 7.7% to 8.7% in August 2026.
- Estimated monthly branded searches for Amazon Music in New Zealand rose 12% over 11 measured months, from 2.7K to 3.1K in August 2026.

## Month by month

| Month | Amazon Music estimated searches | Amazon Music Share of Search | Amazon Music rank | SoundCloud estimated searches | SoundCloud Share of Search | SoundCloud rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.7K | 0.56% | 5 | 46.1K | 9.4% | 3 |
| Nov 2025 | 2.5K | 0.51% | 5 | 45K | 9.2% | 3 |
| Dec 2025 | 2.9K | 0.68% | 5 | 37.8K | 8.7% | 3 |
| Jan 2026 | 2.6K | 0.69% | 5 | 32.2K | 8.5% | 3 |
| Feb 2026 | 2.5K | 0.51% | 5 | 37.8K | 7.8% | 3 |
| Mar 2026 | 3.1K | 0.53% | 5 | 45.5K | 7.8% | 3 |
| Apr 2026 | 3K | 0.68% | 5 | 37.8K | 8.8% | 3 |
| May 2026 | 3.8K | 0.63% | 5 | 45.8K | 7.7% | 3 |
| Jun 2026 | 3.4K | 0.57% | 5 | 46.6K | 7.8% | 3 |
| Jul 2026 | 3K | 0.68% | 5 | 37.7K | 8.6% | 3 |
| Aug 2026 | 3.1K | 0.59% | 5 | 44.9K | 8.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon Music’s and SoundCloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon Music**: Measured on the search terms “amazon music”, “amazon music app”, “amazon music cost”, “amazon music dl”, “amazon music free”, “amazon music near me”, “amazon music nz”, “amazon music online”, “amazon music premium”, “amazon music subscription”, “amazon music unlimited”, “amazonmusic”, “amazonmusic app”, “amazonmusic premium”, “amazonmusic subscription”, “cancelling amazon music” and “music amazon com”, summed into one figure.
- **SoundCloud**: Measured on the search terms “cloud soundcloud”, “dl from soundcloud”, “download soundcloud for windows”, “download soundcloud mp3”, “download soundcloud tracks”, “john 00 fleming soundcloud”, “soundcloud”, “soundcloud app”, “soundcloud c”, “soundcloud downloader”, “soundcloud for artists”, “soundcloud go”, “soundcloud mo3”, “soundcloud mp4”, “soundcloud music”, “soundcloud music download”, “soundcloud near me”, “soundcloud nz”, “soundcloud online”, “soundcloud premium”, “soundcloud promotion”, “soundcloud rap”, “soundcloud subscription”, “soundcloud to download mp3”, “soundcloud to mp3” and “soundcloud to mp3 320k”, summed into one figure.

- [Amazon Music profile](/demand/nz/brands/amazon-music)
- [SoundCloud profile](/demand/nz/brands/soundcloud)
- [All music streaming services in New Zealand](/demand/nz/categories/nz-music-streaming-services): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon Music or SoundCloud?

In August 2026, SoundCloud had more branded searches than Amazon Music among music streaming services in New Zealand. SoundCloud was estimated to have 44.9K branded searches compared to Amazon Music’s 3.1K, and held an 8.7% Share of Search versus Amazon Music’s 0.59%.

## Cite this page

Brandwave. "Amazon Music vs SoundCloud: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/amazon-music-vs-soundcloud

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amazon-music-vs-soundcloud. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
