--- title: "Amazon Fire TV Stick vs Xiaomi: Which is searched more in New Zealand?" description: "Is Amazon Fire TV Stick or Xiaomi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming device brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/amazon-fire-tv-stick-vs-xiaomi" publisher: "Brandwave" --- # Amazon Fire TV Stick vs Xiaomi: Which is searched more in New Zealand? Is Amazon Fire TV Stick or Xiaomi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming device brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Fire TV Stick and Xiaomi - **Competitive set**: Streaming device brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Amazon Fire TV Stick Share of Search**: 13% - **Xiaomi Share of Search**: 22.4% ## Is Amazon Fire TV Stick or Xiaomi more popular in search? - In September 2026, Xiaomi had more branded searches than Amazon Fire TV Stick among streaming device brands in New Zealand. Xiaomi had about 11,200 branded searches, while Amazon Fire TV Stick had 6,460. Xiaomi made up 22.4% of all streaming device brand searches we track, and Amazon Fire TV Stick accounted for 13%. - Xiaomi was ahead of Amazon Fire TV Stick in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Fire TV Stick’s share of searches among streaming device brands in New Zealand moved from 11.2% to 13%, and its estimated monthly branded searches moved from 5K to 6.5K. - Across the 12 months ending September 2026, Xiaomi’s share of searches among streaming device brands in New Zealand moved from 22.9% to 22.4%, and its estimated monthly branded searches moved from 10.2K to 11.2K. ## Top streaming device brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Fire TV Stick appeared in all five answers. Xiaomi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Chromecast | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple TV 4K | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon Fire TV Stick | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Roku | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Sky Pod | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Xiaomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about streaming device brands - Asked ChatGPT "Which streaming device brand should I buy in New Zealand?": 1. Google Chromecast, 2. Apple TV 4K, 3. Amazon Fire TV Stick, 4. Roku - Asked ChatGPT "What are the best streaming device brands in New Zealand?": 1. Amazon Fire TV Stick, 2. Google Chromecast, 3. Apple TV 4K, 4. Sky Pod, 5. Roku - Asked ChatGPT "What's the best streaming device brand in New Zealand for a smart tv?": 1. Google Chromecast, 2. Apple TV 4K, 3. Amazon Fire TV Stick - Searched Google, AI Overview "streaming device for tv": 1. Apple TV 4K, 2. Google Chromecast, 3. Amazon Fire TV Stick - Searched Google, AI Overview "chromecast alternative nz": 1. Google Chromecast, 2. Amazon Fire TV Stick, 3. Apple TV 4K Not named in any answer: Xiaomi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand streaming device brands in September 2026? - In September 2026, Xiaomi gained share of searches among streaming device brands in New Zealand, from 18.6% to 22.4%. - In September 2026, Amazon Fire TV Stick gained share of searches among streaming device brands in New Zealand, from 11.9% to 13%. ## Month by month | Month | Amazon Fire TV Stick estimated searches | Amazon Fire TV Stick Share of Search | Amazon Fire TV Stick rank | Xiaomi estimated searches | Xiaomi Share of Search | Xiaomi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5K | 11.2% | 3 | 10.2K | 22.9% | 2 | | Nov 2025 | 4.7K | 10.4% | 3 | 10.2K | 22.6% | 2 | | Dec 2025 | 5.4K | 11.9% | 3 | 10.1K | 22.2% | 2 | | Jan 2026 | 5.5K | 12% | 3 | 10.1K | 21.9% | 2 | | Feb 2026 | 4.6K | 11.8% | 3 | 8.3K | 21.6% | 2 | | Mar 2026 | 4.3K | 9.5% | 3 | 10K | 22.5% | 2 | | Apr 2026 | 4.9K | 10.4% | 3 | 9.8K | 20.7% | 2 | | May 2026 | 4.8K | 9% | 4 | 9.8K | 18.3% | 2 | | Jun 2026 | 6.3K | 9.5% | 4 | 9.7K | 14.7% | 3 | | Jul 2026 | 6.3K | 9.8% | 4 | 8.6K | 13.5% | 3 | | Aug 2026 | 6.4K | 11.9% | 3 | 9.9K | 18.6% | 2 | | Sep 2026 | 6.5K | 13% | 3 | 11.2K | 22.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Fire TV Stick’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Fire TV Stick**: Measured on the search terms “4k fire stick amazon”, “a fire stick”, “amazon fire tv stick”, “amazon firestick”, “amazonfiretvstick”, “fire stick”, “fire stick tv”, “firestick”, “firestick 4k”, “firestick 4k max” and “firestick tv”, summed into one figure. - **Xiaomi**: Measured on the search terms “xiaomi”, “xiaomi band”, “xiaomi camera”, “xiaomi earbuds”, “xiaomi electric scooter”, “xiaomi pad”, “xiaomi projector”, “xiaomi redmi”, “xiaomi robot vacuum”, “xiaomi scale”, “xiaomi scooter”, “xiaomi smartwatch”, “xiaomi vacuum”, “xiaomi vacuum cleaner” and “xiaomi watch”, summed into one figure. - [Amazon Fire TV Stick profile](/demand/nz/brands/amazon-fire-tv-stick) - [Xiaomi profile](/demand/nz/brands/xiaomi) - [All streaming device brands in New Zealand](/demand/nz/categories/nz-streaming-device-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Fire TV Stick or Xiaomi more popular in search? In September 2026, Xiaomi had more branded searches than Amazon Fire TV Stick among streaming device brands in New Zealand. Xiaomi had about 11,200 branded searches, while Amazon Fire TV Stick had 6,460. Xiaomi made up 22.4% of all streaming device brand searches we track, and Amazon Fire TV Stick accounted for 13%. ## Cite this page Brandwave. "Amazon Fire TV Stick vs Xiaomi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/amazon-fire-tv-stick-vs-xiaomi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amazon-fire-tv-stick-vs-xiaomi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.