--- title: "Amazon Fire TV Stick vs Roku: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Amazon Fire TV Stick or Roku? Compare estimated monthly branded-search demand and Share of Search inside the Streaming device brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/amazon-fire-tv-stick-vs-roku" publisher: "Brandwave" --- # Amazon Fire TV Stick vs Roku: Which is more popular by branded search in New Zealand? Which is more popular in search, Amazon Fire TV Stick or Roku? Compare estimated monthly branded-search demand and Share of Search inside the Streaming device brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Fire TV Stick and Roku - **Competitive set**: Streaming device brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Amazon Fire TV Stick Share of Search**: 17.8% - **Roku Share of Search**: 6.1% ## Which is more popular in search, Amazon Fire TV Stick or Roku? - In August 2026, Amazon Fire TV Stick had more branded searches than Roku among streaming device brands in New Zealand. Amazon Fire TV Stick was estimated to have 9.3K branded searches compared to Roku’s 3.2K, and held a 17.8% Share of Search versus Roku’s 6.1%. - Amazon Fire TV Stick was ahead of Roku in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Amazon Fire TV Stick’s estimated Share of Search among streaming device brands in New Zealand moved from 18.1% to 17.8%, and its estimated monthly branded searches moved from 7.2K to 9.3K. - Across the 11 months ending August 2026, Roku’s estimated Share of Search among streaming device brands in New Zealand moved from 7.2% to 6.1%, and its estimated monthly branded searches moved from 2.9K to 3.2K. ## How did search popularity change for New Zealand streaming device brands in August 2026? - In August 2026, Amazon Fire TV Stick overtook Apple TV 4K to rank 2nd among streaming device brands in New Zealand, at 17.8%. - Estimated monthly branded searches for Roku in New Zealand rose 10.5% over 11 measured months, from 2.9K to 3.2K in August 2026. ## Month by month | Month | Amazon Fire TV Stick estimated searches | Amazon Fire TV Stick Share of Search | Amazon Fire TV Stick rank | Roku estimated searches | Roku Share of Search | Roku rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.2K | 18.1% | 2 | 2.9K | 7.2% | 4 | | Nov 2025 | 7K | 17.5% | 2 | 2.4K | 6.1% | 4 | | Dec 2025 | 8.3K | 20.1% | 2 | 2.5K | 6.2% | 4 | | Jan 2026 | 8.3K | 19.9% | 2 | 3K | 7.2% | 3 | | Feb 2026 | 7.1K | 19% | 2 | 2.4K | 6.3% | 4 | | Mar 2026 | 7.2K | 16.3% | 2 | 2.8K | 6.3% | 4 | | Apr 2026 | 8K | 17.1% | 2 | 3.7K | 7.9% | 4 | | May 2026 | 8.5K | 14.9% | 3 | 3.7K | 6.5% | 4 | | Jun 2026 | 11.5K | 15.2% | 3 | 4.2K | 5.5% | 4 | | Jul 2026 | 11.3K | 16.2% | 3 | 4.1K | 5.9% | 4 | | Aug 2026 | 9.3K | 17.8% | 2 | 3.2K | 6.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Fire TV Stick’s and Roku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Fire TV Stick**: Measured on the search terms “4k fire stick amazon”, “a fire stick”, “amazon fire stick 4k max”, “amazon fire tv stick”, “amazon fire tv stick 4k”, “amazon fire tv stick 4k max”, “amazon fire tv stick hd”, “amazon fire tv stick near me”, “amazon fire tv stick nz”, “amazon fire tv stick online”, “amazon fire tv stick streaming stick”, “amazon firestick”, “amazonfiretvstick”, “fire stick”, “fire stick 4k”, “fire stick 4k max”, “fire stick tv”, “firestick”, “firestick 4k”, “firestick 4k max” and “firestick tv”, summed into one figure. - **Roku**: Measured on the search terms “avatar roku”, “roku”, “roku channel”, “roku chromecast”, “roku com”, “roku near me”, “roku nz”, “roku online”, “roku stick”, “roku streaming device”, “roku streaming stick”, “roku streaming stick 4k”, “roku tv”, “roku tv box”, “roku ultra”, “tcl roku tv” and “the roku channel”, summed into one figure. - [Amazon Fire TV Stick profile](/demand/nz/brands/amazon-fire-tv-stick) - [Roku profile](/demand/nz/brands/roku) - [All streaming device brands in New Zealand](/demand/nz/categories/nz-streaming-device-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amazon Fire TV Stick or Roku? In August 2026, Amazon Fire TV Stick had more branded searches than Roku among streaming device brands in New Zealand. Amazon Fire TV Stick was estimated to have 9.3K branded searches compared to Roku’s 3.2K, and held a 17.8% Share of Search versus Roku’s 6.1%. ## Cite this page Brandwave. "Amazon Fire TV Stick vs Roku: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/amazon-fire-tv-stick-vs-roku This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amazon-fire-tv-stick-vs-roku. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.