---
title: "Amazon DSP vs Display & Video 360: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Amazon DSP or Display & Video 360? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/amazon-dsp-vs-display-and-video-360"
publisher: "Brandwave"
---

# Amazon DSP vs Display & Video 360: Which is more popular by branded search in New Zealand?

Which is more popular in search, Amazon DSP or Display & Video 360? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon DSP and Display & Video 360
- **Competitive set**: Programmatic advertising platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Amazon DSP Share of Search**: 3.6%
- **Display & Video 360 Share of Search**: 36.4%

## Which is more popular in search, Amazon DSP or Display & Video 360?

- In August 2026, Display & Video 360 had more branded searches than Amazon DSP among programmatic advertising platforms in New Zealand. Display & Video 360 was estimated to have 200 branded searches compared to Amazon DSP’s 20, and held a 36.4% Share of Search versus Amazon DSP’s 3.6%.
- Display & Video 360 was ahead of Amazon DSP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms in New Zealand moved from 6% to 3.6%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, Display & Video 360’s estimated Share of Search among programmatic advertising platforms in New Zealand moved from 42% to 36.4%, and its estimated monthly branded searches moved from 210 to 200.

## How did search popularity change for New Zealand programmatic advertising platforms in August 2026?

- In August 2026, Amazon DSP gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 2% to 3.6%.
- In August 2026, Display & Video 360 lost estimated Share of Search among programmatic advertising platforms in New Zealand, from 49% to 36.4%.

## Month by month

| Month | Amazon DSP estimated searches | Amazon DSP Share of Search | Amazon DSP rank | Display & Video 360 estimated searches | Display & Video 360 Share of Search | Display & Video 360 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 6% | 5 | 210 | 42% | 1 |
| Nov 2025 | 30 | 5.5% | 5 | 200 | 36.4% | 1 |
| Dec 2025 | 30 | 9.7% | 5 | 110 | 35.5% | 1 |
| Jan 2026 | 50 | 10.6% | 4 | 140 | 29.8% | 2 |
| Feb 2026 | 20 | 3.7% | 5 | 210 | 38.9% | 1 |
| Mar 2026 | 30 | 4.9% | 5 | 210 | 34.4% | 2 |
| Apr 2026 | 20 | 4.3% | 5 | 180 | 38.3% | 1 |
| May 2026 | 30 | 5.5% | 5 | 250 | 45.5% | 1 |
| Jun 2026 | 10 | 1.9% | 5 | 250 | 47.2% | 1 |
| Jul 2026 | 10 | 2% | 5 | 240 | 49% | 1 |
| Aug 2026 | 20 | 3.6% | 5 | 200 | 36.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon DSP’s and Display & Video 360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon DSP**: Measured on the search terms “advertising amazon com” and “amazondsp”, summed into one figure.
- **Display & Video 360**: Measured on the search terms “display & video 360”, “display and video 360”, “display video 360”, “displayvideo360” and “dv360”, summed into one figure.

- [Amazon DSP profile](/demand/nz/brands/amazon-dsp)
- [Display & Video 360 profile](/demand/nz/brands/display-and-video-360)
- [All programmatic advertising platforms in New Zealand](/demand/nz/categories/nz-programmatic-ad-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon DSP or Display & Video 360?

In August 2026, Display & Video 360 had more branded searches than Amazon DSP among programmatic advertising platforms in New Zealand. Display & Video 360 was estimated to have 200 branded searches compared to Amazon DSP’s 20, and held a 36.4% Share of Search versus Amazon DSP’s 3.6%.

## Cite this page

Brandwave. "Amazon DSP vs Display & Video 360: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/amazon-dsp-vs-display-and-video-360

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amazon-dsp-vs-display-and-video-360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.