---
title: "Amazon DSP vs Criteo: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Amazon DSP or Criteo? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/amazon-dsp-vs-criteo"
publisher: "Brandwave"
---

# Amazon DSP vs Criteo: Which is more popular by branded search in New Zealand?

Which is more popular in search, Amazon DSP or Criteo? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon DSP and Criteo
- **Competitive set**: Programmatic advertising platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Amazon DSP Share of Search**: 3.6%
- **Criteo Share of Search**: 9.1%

## Which is more popular in search, Amazon DSP or Criteo?

- In August 2026, Criteo had more branded searches than Amazon DSP among programmatic advertising platforms in New Zealand. Criteo was estimated to have 50 branded searches compared to Amazon DSP’s 20, and held a 9.1% Share of Search versus Amazon DSP’s 3.6%.
- Criteo was ahead of Amazon DSP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon DSP’s estimated Share of Search among programmatic advertising platforms in New Zealand moved from 6% to 3.6%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, Criteo’s estimated Share of Search among programmatic advertising platforms in New Zealand moved from 16% to 9.1%, and its estimated monthly branded searches moved from 80 to 50.

## How did search popularity change for New Zealand programmatic advertising platforms in August 2026?

- In August 2026, Amazon DSP gained estimated Share of Search among programmatic advertising platforms in New Zealand, from 2% to 3.6%.
- In August 2026, Criteo lost estimated Share of Search among programmatic advertising platforms in New Zealand, from 10.2% to 9.1%.

## Month by month

| Month | Amazon DSP estimated searches | Amazon DSP Share of Search | Amazon DSP rank | Criteo estimated searches | Criteo Share of Search | Criteo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 6% | 5 | 80 | 16% | 4 |
| Nov 2025 | 30 | 5.5% | 5 | 70 | 12.7% | 4 |
| Dec 2025 | 30 | 9.7% | 5 | 40 | 12.9% | 3 |
| Jan 2026 | 50 | 10.6% | 4 | 50 | 10.6% | 5 |
| Feb 2026 | 20 | 3.7% | 5 | 60 | 11.1% | 4 |
| Mar 2026 | 30 | 4.9% | 5 | 60 | 9.8% | 4 |
| Apr 2026 | 20 | 4.3% | 5 | 60 | 12.8% | 4 |
| May 2026 | 30 | 5.5% | 5 | 50 | 9.1% | 4 |
| Jun 2026 | 10 | 1.9% | 5 | 50 | 9.4% | 4 |
| Jul 2026 | 10 | 2% | 5 | 50 | 10.2% | 4 |
| Aug 2026 | 20 | 3.6% | 5 | 50 | 9.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon DSP’s and Criteo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon DSP**: Measured on the search terms “advertising amazon com” and “amazondsp”, summed into one figure.
- **Criteo**: Measured on the search terms “criteo”, “criteo com” and “criteo near me”, summed into one figure.

- [Amazon DSP profile](/demand/nz/brands/amazon-dsp)
- [Criteo profile](/demand/nz/brands/criteo)
- [All programmatic advertising platforms in New Zealand](/demand/nz/categories/nz-programmatic-ad-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon DSP or Criteo?

In August 2026, Criteo had more branded searches than Amazon DSP among programmatic advertising platforms in New Zealand. Criteo was estimated to have 50 branded searches compared to Amazon DSP’s 20, and held a 9.1% Share of Search versus Amazon DSP’s 3.6%.

## Cite this page

Brandwave. "Amazon DSP vs Criteo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/amazon-dsp-vs-criteo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amazon-dsp-vs-criteo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.