--- title: "Amazfit vs Garmin: Which is searched more in New Zealand?" description: "Is Amazfit or Garmin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fitness tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/amazfit-vs-garmin" publisher: "Brandwave" --- # Amazfit vs Garmin: Which is searched more in New Zealand? Is Amazfit or Garmin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fitness tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazfit and Garmin - **Competitive set**: Fitness tracker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Amazfit Share of Search**: 4.8% - **Garmin Share of Search**: 0.91% ## Is Amazfit or Garmin more popular in search? - In September 2026, Amazfit had more branded searches than Garmin among fitness tracker brands in New Zealand. Amazfit had about 1,280 branded searches, while Garmin had 240. Amazfit made up 4.8% of all fitness tracker brand searches we track, and Garmin accounted for 0.91%. - Amazfit was ahead of Garmin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazfit’s share of searches among fitness tracker brands in New Zealand moved from 5% to 4.8%, and its estimated monthly branded searches moved from 980 to 1.3K. - Across the 12 months ending September 2026, Garmin’s share of searches among fitness tracker brands in New Zealand moved from 0.92% to 0.91%, and its estimated monthly branded searches moved from 180 to 240. ## Top fitness tracker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Garmin appeared in all four answers. Amazfit did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garmin | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Fitbit | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | WHOOP | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Xiaomi | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Oura | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Amazfit | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Polar | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fitness tracker brands - Asked ChatGPT "Which fitness tracker brand should I buy in New Zealand?": 1. Garmin, 2. Fitbit - Asked ChatGPT "What are the best fitness tracker brands in New Zealand?": 1. Garmin, 2. Fitbit, 3. WHOOP, 4. Xiaomi - Asked ChatGPT "What's the best fitness tracker brand in New Zealand for everyday activity tracking?": 1. Fitbit, 2. Garmin, 3. Xiaomi - Searched Google, AI Overview "best fitness tracker": 1. Fitbit, 2. Garmin, 3. WHOOP Not named in any answer: Oura, Amazfit and Polar. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fitness tracker brands in September 2026? - In September 2026, Oura overtook Amazfit to rank 3rd among fitness tracker brands in New Zealand, with 4.9% of the searches. - In September 2026, Garmin lost share of searches among fitness tracker brands in New Zealand, from 1.4% to 0.91%. - Amazfit’s share of searches among fitness tracker brands in New Zealand has lost ground for 3 months in a row, from 5.7% to 4.8% in September 2026. ## Month by month | Month | Amazfit estimated searches | Amazfit Share of Search | Amazfit rank | Garmin estimated searches | Garmin Share of Search | Garmin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 980 | 5% | 3 | 180 | 0.92% | 6 | | Nov 2025 | 1.2K | 5% | 3 | 240 | 1% | 6 | | Dec 2025 | 1.2K | 4.8% | 3 | 220 | 0.91% | 6 | | Jan 2026 | 1.6K | 6.2% | 3 | 210 | 0.8% | 6 | | Feb 2026 | 1.3K | 6.1% | 3 | 240 | 1.1% | 6 | | Mar 2026 | 1.2K | 6.3% | 3 | 210 | 1.1% | 6 | | Apr 2026 | 1.2K | 5.7% | 3 | 240 | 1.1% | 6 | | May 2026 | 1.3K | 5.4% | 3 | 300 | 1.2% | 6 | | Jun 2026 | 1.3K | 5.7% | 3 | 210 | 0.93% | 6 | | Jul 2026 | 1.3K | 5.7% | 3 | 300 | 1.3% | 6 | | Aug 2026 | 1.3K | 5.3% | 3 | 350 | 1.4% | 6 | | Sep 2026 | 1.3K | 4.8% | 4 | 240 | 0.91% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazfit’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazfit**: Measured on the search terms “amazfit”, “amazfit band”, “amazfit bip”, “amazfit fitness tracker”, “amazfit rex” and “amazfit watch”, summed into one figure. - **Garmin**: Measured on the search terms “garmin fitness tracker” and “garmin vivosmart”, summed into one figure. - [Amazfit profile](/demand/nz/brands/amazfit) - [Garmin profile](/demand/nz/brands/garmin) - [All fitness tracker brands in New Zealand](/demand/nz/categories/nz-fitness-tracker-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazfit or Garmin more popular in search? In September 2026, Amazfit had more branded searches than Garmin among fitness tracker brands in New Zealand. Amazfit had about 1,280 branded searches, while Garmin had 240. Amazfit made up 4.8% of all fitness tracker brand searches we track, and Garmin accounted for 0.91%. ## Cite this page Brandwave. "Amazfit vs Garmin: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/amazfit-vs-garmin This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amazfit-vs-garmin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.