--- title: "Amano vs Tala: Which is more popular in New Zealand?" description: "Is Amano or Tala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/amano-vs-tala-auckland" publisher: "Brandwave" --- # Amano vs Tala: Which is more popular in New Zealand? Is Amano or Tala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amano and Tala - **Competitive set**: Auckland destination restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Amano Share of Search**: 70.5% - **Tala Share of Search**: 1.6% ## Is Amano or Tala more popular in search? - In October 2026, Amano had more branded searches than Tala among Auckland destination restaurants in New Zealand. Amano had about 69,300 branded searches, while Tala had 1,600. Amano made up 70.5% of all Auckland destination restaurant searches we track, and Tala accounted for 1.6%. - Amano was ahead of Tala in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Amano’s share of searches among Auckland destination restaurants in New Zealand moved from 70.1% to 70.5%, and its estimated monthly branded searches moved from 58.7K to 69.3K. - Across the 12 months ending October 2026, Tala’s share of searches among Auckland destination restaurants in New Zealand moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 880 to 1.6K. ## Top Auckland destination restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Tala appeared in all three answers. Amano did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Paris Butter | 1st | 3 of 3 | 3 of 3 | | Tala | 1st | 3 of 3 | 3 of 3 | | Ahi | 3rd | 3 of 3 | 3 of 3 | | Amano | Not ranked | 0 of 3 | 0 of 3 | | Cassia | Not ranked | 1 of 3 | 1 of 3 | | Kingi | Not ranked | 0 of 3 | 0 of 3 | | Sidart | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland destination restaurants - Asked ChatGPT "Which destination restaurant should I go to in Auckland, New Zealand?": 1. Tala, 2. Paris Butter, 3. Ahi - Asked ChatGPT "What are the best destination restaurants in Auckland, New Zealand?": 1. Paris Butter, 2. Ahi, 3. Cassia, 4. Tala - Asked ChatGPT "What's the best destination restaurant in Auckland, New Zealand for special occasion dinner?": 1. Paris Butter, 2. Tala, 3. Ahi Not named in any answer: Amano, Kingi and Sidart. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Auckland destination restaurants in October 2026? - In October 2026, Amano gained share of searches among Auckland destination restaurants in New Zealand, from 67.4% to 70.5%. - In October 2026, Tala lost share of searches among Auckland destination restaurants in New Zealand, from 2.2% to 1.6%. ## How has branded search for Amano and Tala changed in New Zealand over the last 12 months? | Month | Amano estimated searches | Amano Share of Search | Amano rank | Tala estimated searches | Tala Share of Search | Tala rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 58.7K | 70.1% | 1 | 880 | 1.1% | 6 | | Dec 2025 | 71K | 72.6% | 1 | 480 | 0.49% | 7 | | Jan 2026 | 70.8K | 74.9% | 1 | 590 | 0.62% | 7 | | Feb 2026 | 70.9K | 76.5% | 1 | 480 | 0.52% | 7 | | Mar 2026 | 69.2K | 77.7% | 1 | 1K | 1.1% | 6 | | Apr 2026 | 58.2K | 76.3% | 1 | 480 | 0.63% | 6 | | May 2026 | 58.2K | 74.6% | 1 | 390 | 0.5% | 7 | | Jun 2026 | 47.9K | 52.7% | 1 | 4.4K | 4.8% | 5 | | Jul 2026 | 58.3K | 61.8% | 1 | 2.9K | 3.1% | 5 | | Aug 2026 | 58.4K | 66.8% | 1 | 2.4K | 2.7% | 6 | | Sep 2026 | 58.4K | 67.4% | 1 | 1.9K | 2.2% | 5 | | Oct 2026 | 69.3K | 70.5% | 1 | 1.6K | 1.6% | 6 | ## How are Amano’s and Tala’s branded searches counted? Brandwave collects information about searches that people make online using Amano’s and Tala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amano**: Measured on the search terms “amano”, “amano bakery”, “amano bakery delivery”, “amano booking”, “amano britomart”, “amano menu” and “amano restaurant”, summed into one figure. - **Tala**: Measured on the search term “tala auckland”. - [Amano profile](/demand/nz/brands/amano) - [Tala profile](/demand/nz/brands/tala-auckland) - [All Auckland destination restaurants in New Zealand](/demand/nz/locations/auckland/restaurants): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amano or Tala more popular in search? In October 2026, Amano had more branded searches than Tala among Auckland destination restaurants in New Zealand. Amano had about 69,300 branded searches, while Tala had 1,600. Amano made up 70.5% of all Auckland destination restaurant searches we track, and Tala accounted for 1.6%. ## Cite this page Brandwave. "Amano vs Tala: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/amano-vs-tala-auckland This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amano-vs-tala-auckland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.