--- title: "Amano vs Pici: Which is more popular in New Zealand?" description: "Is Amano or Pici more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/amano-vs-pici" publisher: "Brandwave" --- # Amano vs Pici: Which is more popular in New Zealand? Is Amano or Pici more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amano and Pici - **Competitive set**: Auckland Italian restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Amano Share of Search**: 68.6% - **Pici Share of Search**: 1.5% ## Is Amano or Pici more popular in search? - In October 2026, Amano had more branded searches than Pici among Auckland Italian restaurants in New Zealand. Amano had about 71,300 branded searches, while Pici had 1,600. Amano made up 68.6% of all Auckland Italian restaurant searches we track, and Pici accounted for 1.5%. - Amano was ahead of Pici in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Amano’s share of searches among Auckland Italian restaurants in New Zealand moved from 63.8% to 68.6%, and its estimated monthly branded searches moved from 61.2K to 71.3K. - Across the 12 months ending October 2026, Pici’s share of searches among Auckland Italian restaurants in New Zealand moved from 1% to 1.5%, and its estimated monthly branded searches moved from 1K to 1.6K. ## Top Auckland Italian restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Amano appeared in all three answers. Pici was mentioned in two out of three: in two of the three ChatGPT answers. Amano was listed before Pici in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Amano | 1st | 3 of 3 | 3 of 3 | | Pici | 2nd | 2 of 3 | 2 of 3 | | Baduzzi | 3rd | 3 of 3 | 3 of 3 | | Prego | 4th | 2 of 3 | 2 of 3 | | Farina | 5th | 2 of 3 | 2 of 3 | | Pasta & Cuore | 6th | 2 of 3 | 2 of 3 | | Andiamo | 7th | 1 of 3 | 1 of 3 | ## Every AI answer about Auckland Italian restaurants - Asked ChatGPT "Which Italian restaurant should I go to in Auckland, New Zealand?": 1. Amano, 2. Prego, 3. Baduzzi, 4. Farina - Asked ChatGPT "What are the best Italian restaurants in Auckland, New Zealand?": 1. Amano, 2. Pici, 3. Farina, 4. Baduzzi, 5. Prego, 6. Pasta & Cuore, 7. Andiamo - Asked ChatGPT "What's the best Italian restaurant in Auckland, New Zealand for a pasta dinner?": 1. Amano, 2. Pici, 3. Pasta & Cuore, 4. Baduzzi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Auckland Italian restaurants in October 2026? - In October 2026, Amano gained share of searches among Auckland Italian restaurants in New Zealand, from 65.7% to 68.6%. - Estimated monthly branded searches for Pici in New Zealand rose 60% over 12 measured months, from 1K to 1.6K in October 2026. ## How has branded search for Amano and Pici changed in New Zealand over the last 12 months? | Month | Amano estimated searches | Amano Share of Search | Amano rank | Pici estimated searches | Pici Share of Search | Pici rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 61.2K | 63.8% | 1 | 1K | 1% | 7 | | Dec 2025 | 73.5K | 66% | 1 | 880 | 0.79% | 7 | | Jan 2026 | 73.3K | 69.3% | 1 | 1K | 0.95% | 7 | | Feb 2026 | 73.3K | 67.4% | 1 | 1K | 0.92% | 7 | | Mar 2026 | 71.6K | 70.9% | 1 | 1.3K | 1.3% | 6 | | Apr 2026 | 60.6K | 67.8% | 1 | 1.3K | 1.5% | 6 | | May 2026 | 60.6K | 65% | 1 | 1.6K | 1.7% | 6 | | Jun 2026 | 49.8K | 62.6% | 1 | 1.6K | 2% | 6 | | Jul 2026 | 60.3K | 66% | 1 | 1.9K | 2.1% | 6 | | Aug 2026 | 60.4K | 64.5% | 1 | 1.3K | 1.4% | 6 | | Sep 2026 | 60.3K | 65.7% | 1 | 1.6K | 1.7% | 6 | | Oct 2026 | 71.3K | 68.6% | 1 | 1.6K | 1.5% | 6 | ## How are Amano’s and Pici’s branded searches counted? Brandwave collects information about searches that people make online using Amano’s and Pici’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amano**: Measured on the search terms “amano”, “amano bakery”, “amano bakery delivery”, “amano bakery menu”, “amano britomart”, “amano britomart menu”, “amano cafe”, “amano menu”, “amano private dining”, “amano restaurant”, “amano restaurant month”, “amano restaurant reservations” and “restaurant amano”, summed into one figure. - **Pici**: Measured on the search term “pici auckland”. - [Amano profile](/demand/nz/brands/amano) - [Pici profile](/demand/nz/brands/pici) - [All Auckland Italian restaurants in New Zealand](/demand/nz/locations/auckland/italian-restaurants): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amano or Pici more popular in search? In October 2026, Amano had more branded searches than Pici among Auckland Italian restaurants in New Zealand. Amano had about 71,300 branded searches, while Pici had 1,600. Amano made up 68.6% of all Auckland Italian restaurant searches we track, and Pici accounted for 1.5%. ## Cite this page Brandwave. "Amano vs Pici: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/amano-vs-pici This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amano-vs-pici. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.