--- title: "Amano vs Baduzzi: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Amano or Baduzzi? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/amano-vs-baduzzi" publisher: "Brandwave" --- # Amano vs Baduzzi: Which is more popular by branded search in New Zealand? Which is more popular in search, Amano or Baduzzi? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Italian restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amano and Baduzzi - **Competitive set**: Auckland Italian restaurants - **Market**: New Zealand - **Month measured**: Aug 2026 - **Amano Share of Search**: 78.2% - **Baduzzi Share of Search**: 19% ## Which is more popular in search, Amano or Baduzzi? - In August 2026, Amano had more branded searches than Baduzzi among auckland italian restaurants in New Zealand. Amano was estimated to have 71.1K branded searches compared to Baduzzi’s 17.3K, and held a 78.2% Share of Search versus Baduzzi’s 19%. - Amano was ahead of Baduzzi in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Amano’s estimated Share of Search among auckland italian restaurants in New Zealand moved from 80.9% to 78.2%, and its estimated monthly branded searches moved from 70K to 71.1K. - Across the 11 months ending August 2026, Baduzzi’s estimated Share of Search among auckland italian restaurants in New Zealand moved from 16.4% to 19%, and its estimated monthly branded searches moved from 14.2K to 17.3K. ## How did search popularity change for New Zealand auckland italian restaurants in August 2026? - In August 2026, Baduzzi gained estimated Share of Search among auckland italian restaurants in New Zealand, from 16.3% to 19%. - In August 2026, Amano lost estimated Share of Search among auckland italian restaurants in New Zealand, from 80.8% to 78.2%. ## Month by month | Month | Amano estimated searches | Amano Share of Search | Amano rank | Baduzzi estimated searches | Baduzzi Share of Search | Baduzzi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70K | 80.9% | 1 | 14.2K | 16.4% | 2 | | Nov 2025 | 70.5K | 75.1% | 1 | 20.4K | 21.8% | 2 | | Dec 2025 | 84.1K | 77.4% | 1 | 20.6K | 18.9% | 2 | | Jan 2026 | 83.8K | 80.4% | 1 | 17K | 16.3% | 2 | | Feb 2026 | 84.6K | 78.2% | 1 | 20.7K | 19.1% | 2 | | Mar 2026 | 83.3K | 81.2% | 1 | 17K | 16.5% | 2 | | Apr 2026 | 71.8K | 81.1% | 1 | 14.1K | 15.9% | 2 | | May 2026 | 71.8K | 78.3% | 1 | 17.2K | 18.7% | 2 | | Jun 2026 | 68.2K | 80.5% | 1 | 14.2K | 16.7% | 2 | | Jul 2026 | 70.9K | 80.8% | 1 | 14.3K | 16.3% | 2 | | Aug 2026 | 71.1K | 78.2% | 1 | 17.3K | 19% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Amano’s and Baduzzi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amano**: Measured on the search terms “amano”, “amano auckland”, “amano auckland booking”, “amano auckland menu”, “amano auckland nz”, “amano auckland restaurant”, “amano bakery”, “amano bakery delivery”, “amano bakery menu”, “amano booking”, “amano britomart”, “amano britomart menu”, “amano britomart place auckland cbd auckland”, “amano cafe”, “amano cafe auckland”, “amano menu”, “amano private dining”, “amano restaurant”, “amano restaurant month”, “amano restaurant reservations”, “amano restaurant reviews” and “restaurant amano”, summed into one figure. - **Baduzzi**: Measured on the search terms “baduzzi”, “baduzzi auckland”, “baduzzi booking”, “baduzzi menu”, “baduzzi restaurant month”, “baduzzi review” and “baduzzi vegan menu”, summed into one figure. - [Amano profile](/demand/nz/brands/amano) - [Baduzzi profile](/demand/nz/brands/baduzzi) - [All auckland italian restaurants in New Zealand](/demand/nz/categories/nz-auckland-italian-restaurants): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amano or Baduzzi? In August 2026, Amano had more branded searches than Baduzzi among auckland italian restaurants in New Zealand. Amano was estimated to have 71.1K branded searches compared to Baduzzi’s 17.3K, and held a 78.2% Share of Search versus Baduzzi’s 19%. ## Cite this page Brandwave. "Amano vs Baduzzi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/amano-vs-baduzzi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/amano-vs-baduzzi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.