--- title: "Always Pilates vs SO Fitness: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Always Pilates or SO Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/always-pilates-vs-so-fitness" publisher: "Brandwave" --- # Always Pilates vs SO Fitness: Which is more popular by branded search in New Zealand? Which is more popular in search, Always Pilates or SO Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Always Pilates and SO Fitness - **Competitive set**: Auckland Pilates studios - **Market**: New Zealand - **Month measured**: Aug 2026 - **Always Pilates Share of Search**: 2.8% - **SO Fitness Share of Search**: 7% ## Which is more popular in search, Always Pilates or SO Fitness? - In August 2026, SO Fitness had more branded searches than Always Pilates among auckland pilates studios in New Zealand. SO Fitness was estimated to have 1.6K branded searches compared to Always Pilates’ 620, and held a 7% Share of Search versus Always Pilates’ 2.8%. - SO Fitness was ahead of Always Pilates in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Always Pilates’ estimated Share of Search among auckland pilates studios in New Zealand moved from 3.6% to 2.8%, and its estimated monthly branded searches moved from 920 to 620. - Across the 11 months ending August 2026, SO Fitness’ estimated Share of Search among auckland pilates studios in New Zealand moved from 6.5% to 7%, and its estimated monthly branded searches moved from 1.7K to 1.6K. ## How did search popularity change for New Zealand auckland pilates studios in August 2026? - Estimated monthly branded searches for Always Pilates in New Zealand fell 32.6% over 11 measured months, from 920 to 620 in August 2026. ## Month by month | Month | Always Pilates estimated searches | Always Pilates Share of Search | Always Pilates rank | SO Fitness estimated searches | SO Fitness Share of Search | SO Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 920 | 3.6% | 3 | 1.7K | 6.5% | 2 | | Nov 2025 | 620 | 2.5% | 4 | 1.6K | 6.7% | 2 | | Dec 2025 | 500 | 2.4% | 4 | 1.3K | 5.9% | 2 | | Jan 2026 | 620 | 2.3% | 5 | 1.9K | 7.1% | 2 | | Feb 2026 | 750 | 3% | 3 | 2K | 7.9% | 2 | | Mar 2026 | 750 | 3% | 3 | 1.9K | 7.6% | 2 | | Apr 2026 | 610 | 2.4% | 6 | 1.6K | 6.3% | 2 | | May 2026 | 770 | 3% | 6 | 1.6K | 6.3% | 2 | | Jun 2026 | 620 | 2.6% | 5 | 1.7K | 7% | 2 | | Jul 2026 | 620 | 2.8% | 5 | 1.6K | 7.3% | 2 | | Aug 2026 | 620 | 2.8% | 5 | 1.6K | 7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Always Pilates’ and SO Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Always Pilates**: Measured on the search terms “always pilates”, “always pilates auckland” and “always pilates nz”, summed into one figure. - **SO Fitness**: Measured on the search terms “so fitness”, “so fitness auckland”, “so fitness nz”, “so fitness pilates” and “sofitness”, summed into one figure. - [Always Pilates profile](/demand/nz/brands/always-pilates) - [SO Fitness profile](/demand/nz/brands/so-fitness) - [All auckland pilates studios in New Zealand](/demand/nz/categories/nz-auckland-pilates-studios): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Always Pilates or SO Fitness? In August 2026, SO Fitness had more branded searches than Always Pilates among auckland pilates studios in New Zealand. SO Fitness was estimated to have 1.6K branded searches compared to Always Pilates’ 620, and held a 7% Share of Search versus Always Pilates’ 2.8%. ## Cite this page Brandwave. "Always Pilates vs SO Fitness: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/always-pilates-vs-so-fitness This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/always-pilates-vs-so-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.