--- title: "Altra vs HOKA: Which is searched more in New Zealand?" description: "Is Altra or HOKA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/altra-vs-hoka" publisher: "Brandwave" --- # Altra vs HOKA: Which is searched more in New Zealand? Is Altra or HOKA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Altra and HOKA - **Competitive set**: Hiking shoe brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Altra Share of Search**: 4.9% - **HOKA Share of Search**: 64.9% ## Is Altra or HOKA more popular in search? - In September 2026, HOKA had more branded searches than Altra among hiking shoe brands in New Zealand. HOKA had about 11,700 branded searches, while Altra had 880. HOKA made up 64.9% of all hiking shoe brand searches we track, and Altra accounted for 4.9%. - HOKA was ahead of Altra in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Altra’s share of searches among hiking shoe brands in New Zealand moved from 4.1% to 4.9%, and its estimated monthly branded searches moved from 720 to 880. - Across the 12 months ending September 2026, HOKA’s share of searches among hiking shoe brands in New Zealand moved from 69.7% to 64.9%, and its estimated monthly branded searches moved from 12.2K to 11.7K. ## Top hiking shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, HOKA appeared in all four answers. Altra did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Salomon | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | HOKA | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | La Sportiva | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | KEEN | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Columbia | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Altra | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hiking shoe brands - Asked ChatGPT "Which hiking shoe brand should I buy in New Zealand?": 1. Merrell, 2. Salomon, 3. HOKA, 4. La Sportiva - Asked ChatGPT "What are the best hiking shoe brands in New Zealand?": 1. Salomon, 2. Merrell, 3. La Sportiva, 4. HOKA, 5. KEEN, 6. Columbia - Asked ChatGPT "What's the best hiking shoe brand in New Zealand for day walks?": 1. Merrell, 2. Salomon, 3. KEEN, 4. HOKA - Searched Google, AI Overview "best walking shoes": 1. HOKA, 2. Merrell, 3. Columbia Not named in any answer: Altra. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hiking shoe brands in September 2026? - Estimated monthly branded searches for Altra in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026. ## Month by month | Month | Altra estimated searches | Altra Share of Search | Altra rank | HOKA estimated searches | HOKA Share of Search | HOKA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 4.1% | 4 | 12.2K | 69.7% | 1 | | Nov 2025 | 880 | 3.8% | 4 | 16.6K | 71.9% | 1 | | Dec 2025 | 880 | 3.9% | 4 | 16.5K | 72.1% | 1 | | Jan 2026 | 880 | 4.2% | 4 | 14.6K | 69.6% | 1 | | Feb 2026 | 720 | 3.7% | 4 | 13.8K | 71.9% | 1 | | Mar 2026 | 880 | 4.9% | 4 | 12.1K | 67.7% | 1 | | Apr 2026 | 880 | 4.3% | 4 | 13.7K | 67.5% | 1 | | May 2026 | 880 | 5.1% | 4 | 11.6K | 66.7% | 1 | | Jun 2026 | 880 | 5.1% | 4 | 11.6K | 66.6% | 1 | | Jul 2026 | 880 | 4.8% | 4 | 11.6K | 64.1% | 1 | | Aug 2026 | 880 | 4.9% | 4 | 11.8K | 65.2% | 1 | | Sep 2026 | 880 | 4.9% | 4 | 11.7K | 64.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Altra’s and HOKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Altra**: Measured on the search term “altra nz”. - **HOKA**: Measured on the search terms “hoka”, “hoka bondi”, “hoka clifton”, “hoka clifton 9”, “hoka speedgoat” and “hoka speedgoat 6”, summed into one figure. - [Altra profile](/demand/nz/brands/altra) - [HOKA profile](/demand/nz/brands/hoka) - [All hiking shoe brands in New Zealand](/demand/nz/categories/nz-hiking-shoe-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Altra or HOKA more popular in search? In September 2026, HOKA had more branded searches than Altra among hiking shoe brands in New Zealand. HOKA had about 11,700 branded searches, while Altra had 880. HOKA made up 64.9% of all hiking shoe brand searches we track, and Altra accounted for 4.9%. ## Cite this page Brandwave. "Altra vs HOKA: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/altra-vs-hoka This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/altra-vs-hoka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.