--- title: "Altra vs Columbia: Which is searched more in New Zealand?" description: "Is Altra or Columbia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/altra-vs-columbia" publisher: "Brandwave" --- # Altra vs Columbia: Which is searched more in New Zealand? Is Altra or Columbia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Altra and Columbia - **Competitive set**: Hiking shoe brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Altra Share of Search**: 4.9% - **Columbia Share of Search**: 1.9% ## Is Altra or Columbia more popular in search? - In September 2026, Altra had more branded searches than Columbia among hiking shoe brands in New Zealand. Altra had about 880 branded searches, while Columbia had 350. Altra made up 4.9% of all hiking shoe brand searches we track, and Columbia accounted for 1.9%. - Altra was ahead of Columbia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Altra’s share of searches among hiking shoe brands in New Zealand moved from 4.1% to 4.9%, and its estimated monthly branded searches moved from 720 to 880. - Across the 12 months ending September 2026, Columbia’s share of searches among hiking shoe brands in New Zealand moved from 1.8% to 1.9%, and its estimated monthly branded searches moved from 320 to 350. ## Top hiking shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Columbia was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Altra did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Salomon | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | HOKA | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | La Sportiva | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | KEEN | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Columbia | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Altra | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hiking shoe brands - Asked ChatGPT "Which hiking shoe brand should I buy in New Zealand?": 1. Merrell, 2. Salomon, 3. HOKA, 4. La Sportiva - Asked ChatGPT "What are the best hiking shoe brands in New Zealand?": 1. Salomon, 2. Merrell, 3. La Sportiva, 4. HOKA, 5. KEEN, 6. Columbia - Asked ChatGPT "What's the best hiking shoe brand in New Zealand for day walks?": 1. Merrell, 2. Salomon, 3. KEEN, 4. HOKA - Searched Google, AI Overview "best walking shoes": 1. HOKA, 2. Merrell, 3. Columbia Not named in any answer: Altra. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hiking shoe brands in September 2026? - In September 2026, Columbia lost share of searches among hiking shoe brands in New Zealand, from 2.9% to 1.9%. - Estimated monthly branded searches for Altra in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026. ## Month by month | Month | Altra estimated searches | Altra Share of Search | Altra rank | Columbia estimated searches | Columbia Share of Search | Columbia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 4.1% | 4 | 320 | 1.8% | 5 | | Nov 2025 | 880 | 3.8% | 4 | 280 | 1.2% | 6 | | Dec 2025 | 880 | 3.9% | 4 | 430 | 1.9% | 5 | | Jan 2026 | 880 | 4.2% | 4 | 430 | 2% | 5 | | Feb 2026 | 720 | 3.7% | 4 | 370 | 1.9% | 5 | | Mar 2026 | 880 | 4.9% | 4 | 370 | 2.1% | 5 | | Apr 2026 | 880 | 4.3% | 4 | 500 | 2.5% | 5 | | May 2026 | 880 | 5.1% | 4 | 530 | 3.1% | 5 | | Jun 2026 | 880 | 5.1% | 4 | 530 | 3% | 5 | | Jul 2026 | 880 | 4.8% | 4 | 490 | 2.7% | 5 | | Aug 2026 | 880 | 4.9% | 4 | 530 | 2.9% | 5 | | Sep 2026 | 880 | 4.9% | 4 | 350 | 1.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Altra’s and Columbia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Altra**: Measured on the search term “altra nz”. - **Columbia**: Measured on the search terms “columbia sportswear” and “columbia sportswear fleece”, summed into one figure. - [Altra profile](/demand/nz/brands/altra) - [Columbia profile](/demand/nz/brands/columbia) - [All hiking shoe brands in New Zealand](/demand/nz/categories/nz-hiking-shoe-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Altra or Columbia more popular in search? In September 2026, Altra had more branded searches than Columbia among hiking shoe brands in New Zealand. Altra had about 880 branded searches, while Columbia had 350. Altra made up 4.9% of all hiking shoe brand searches we track, and Columbia accounted for 1.9%. ## Cite this page Brandwave. "Altra vs Columbia: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/altra-vs-columbia This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/altra-vs-columbia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.