--- title: "Alpro vs Oob: Which is searched more in New Zealand?" description: "Is Alpro or Oob more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alpro-vs-oob" publisher: "Brandwave" --- # Alpro vs Oob: Which is searched more in New Zealand? Is Alpro or Oob more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alpro and Oob - **Competitive set**: Milk brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Alpro Share of Search**: 3.9% - **Oob Share of Search**: 0.33% ## Is Alpro or Oob more popular in search? - In September 2026, Alpro had more branded searches than Oob among milk brands in New Zealand. Alpro had about 480 branded searches, while Oob had 40. Alpro made up 3.9% of all milk brand searches we track, and Oob accounted for 0.33%. - Alpro was ahead of Oob in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Alpro’s share of searches among milk brands in New Zealand moved from 3.7% to 3.9%, and its estimated monthly branded searches moved from 440 to 480. - Across the 12 months ending September 2026, Oob’s share of searches among milk brands in New Zealand moved from 0.59% to 0.33%, and its estimated monthly branded searches moved from 70 to 40. ## Top milk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Alpro nor Oob showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anchor | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Meadow Fresh | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lewis Road Creamery | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | a2 Milk | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Puhoi Valley | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Alpro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oatly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oob | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about milk brands - Asked ChatGPT "Which milk brand should I buy in New Zealand?": 1. Anchor, 2. Meadow Fresh, 3. Lewis Road Creamery - Asked ChatGPT "What are the best milk brands in New Zealand?": 1. Lewis Road Creamery, 2. Anchor, 3. Puhoi Valley, 4. Meadow Fresh, 5. a2 Milk - Asked ChatGPT "What's the best milk brand in New Zealand for everyday drinking?": 1. Anchor, 2. Meadow Fresh, 3. Lewis Road Creamery - Searched Google, AI Overview "milk brands nz": 1. Anchor, 2. Meadow Fresh, 3. a2 Milk, 4. Lewis Road Creamery, 5. Puhoi Valley - Searched Google, AI Overview "fresh milk nz": 1. Lewis Road Creamery, 2. Meadow Fresh Not named in any answer: Alpro, Oatly and Oob. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand milk brands in September 2026? - In September 2026, Alpro overtook Oatly to rank 6th among milk brands in New Zealand, with 3.9% of the searches. - Estimated monthly branded searches for Oob in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026. ## Month by month | Month | Alpro estimated searches | Alpro Share of Search | Alpro rank | Oob estimated searches | Oob Share of Search | Oob rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 440 | 3.7% | 7 | 70 | 0.59% | 8 | | Nov 2025 | 400 | 3.4% | 7 | 70 | 0.6% | 8 | | Dec 2025 | 480 | 4.7% | 6 | 50 | 0.49% | 8 | | Jan 2026 | 420 | 3.4% | 7 | 70 | 0.57% | 8 | | Feb 2026 | 350 | 2.8% | 7 | 50 | 0.4% | 8 | | Mar 2026 | 400 | 3% | 7 | 50 | 0.38% | 8 | | Apr 2026 | 430 | 2.8% | 7 | 30 | 0.2% | 8 | | May 2026 | 400 | 2.8% | 7 | 40 | 0.28% | 8 | | Jun 2026 | 340 | 2.6% | 7 | 40 | 0.3% | 8 | | Jul 2026 | 360 | 2.7% | 7 | 30 | 0.22% | 8 | | Aug 2026 | 320 | 2.3% | 7 | 70 | 0.49% | 8 | | Sep 2026 | 480 | 3.9% | 6 | 40 | 0.33% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Alpro’s and Oob’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alpro**: Measured on the search terms “alpro”, “alpro custard”, “alpro milk”, “alpro nut milk” and “alpro yogurt”, summed into one figure. - **Oob**: Measured on the search term “oob organic”. - [Alpro profile](/demand/nz/brands/alpro) - [Oob profile](/demand/nz/brands/oob) - [All milk brands in New Zealand](/demand/nz/categories/nz-milk-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alpro or Oob more popular in search? In September 2026, Alpro had more branded searches than Oob among milk brands in New Zealand. Alpro had about 480 branded searches, while Oob had 40. Alpro made up 3.9% of all milk brand searches we track, and Oob accounted for 0.33%. ## Cite this page Brandwave. "Alpro vs Oob: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/alpro-vs-oob This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alpro-vs-oob. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.