---
title: "Alpro vs Oatly: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Alpro or Oatly? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/alpro-vs-oatly"
publisher: "Brandwave"
---

# Alpro vs Oatly: Which is more popular by branded search in New Zealand?

Which is more popular in search, Alpro or Oatly? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Alpro and Oatly
- **Competitive set**: Plant milk brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Alpro Share of Search**: 5.4%
- **Oatly Share of Search**: 25.7%

## Which is more popular in search, Alpro or Oatly?

- In August 2026, Oatly had more branded searches than Alpro among plant milk brands in New Zealand. Oatly was estimated to have 1.9K branded searches compared to Alpro’s 410, and held a 25.7% Share of Search versus Alpro’s 5.4%.
- Oatly was ahead of Alpro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alpro’s estimated Share of Search among plant milk brands in New Zealand moved from 10.7% to 5.4%, and its estimated monthly branded searches moved from 550 to 410.
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands in New Zealand moved from 16.5% to 25.7%, and its estimated monthly branded searches moved from 850 to 1.9K.

## How did search popularity change for New Zealand plant milk brands in August 2026?

- In August 2026, Alpro lost estimated Share of Search among plant milk brands in New Zealand, from 5.9% to 5.4%.
- Estimated monthly branded searches for Oatly in New Zealand rose 128.2% over 11 measured months, from 850 to 1.9K in August 2026.

## Month by month

| Month | Alpro estimated searches | Alpro Share of Search | Alpro rank | Oatly estimated searches | Oatly Share of Search | Oatly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550 | 10.7% | 5 | 850 | 16.5% | 4 |
| Nov 2025 | 490 | 9.2% | 5 | 780 | 14.7% | 4 |
| Dec 2025 | 550 | 12.5% | 5 | 610 | 13.8% | 4 |
| Jan 2026 | 530 | 8.9% | 5 | 800 | 13.5% | 4 |
| Feb 2026 | 430 | 7.8% | 5 | 1.3K | 24.1% | 2 |
| Mar 2026 | 480 | 7.6% | 5 | 1.3K | 20.1% | 4 |
| Apr 2026 | 540 | 8.7% | 5 | 1.1K | 17.8% | 4 |
| May 2026 | 490 | 6.7% | 5 | 2K | 27.8% | 1 |
| Jun 2026 | 430 | 6% | 5 | 2.2K | 30.1% | 1 |
| Jul 2026 | 450 | 5.9% | 5 | 1.9K | 25.4% | 1 |
| Aug 2026 | 410 | 5.4% | 5 | 1.9K | 25.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Alpro’s and Oatly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Alpro**: Measured on the search terms “alpro”, “alpro com”, “alpro custard”, “alpro milk”, “alpro near me”, “alpro nut milk”, “alpro nz”, “alpro oat milk”, “alpro online”, “alpro plant milk”, “alpro soy milk” and “alpro yogurt”, summed into one figure.
- **Oatly**: Measured on the search terms “oatly”, “oatly almond milk”, “oatly barista edition oat milk”, “oatly barista oat milk”, “oatly com”, “oatly milk”, “oatly near me”, “oatly new zealand”, “oatly nz”, “oatly oat milk”, “oatly plant milk” and “oatly soy milk”, summed into one figure.

- [Alpro profile](/demand/nz/brands/alpro)
- [Oatly profile](/demand/nz/brands/oatly)
- [All plant milk brands in New Zealand](/demand/nz/categories/nz-plant-milk-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Alpro or Oatly?

In August 2026, Oatly had more branded searches than Alpro among plant milk brands in New Zealand. Oatly was estimated to have 1.9K branded searches compared to Alpro’s 410, and held a 25.7% Share of Search versus Alpro’s 5.4%.

## Cite this page

Brandwave. "Alpro vs Oatly: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/alpro-vs-oatly

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alpro-vs-oatly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.