--- title: "Alpro vs Boring Oat Milk: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Alpro or Boring Oat Milk? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alpro-vs-boring-oat-milk" publisher: "Brandwave" --- # Alpro vs Boring Oat Milk: Which is more popular by branded search in New Zealand? Which is more popular in search, Alpro or Boring Oat Milk? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alpro and Boring Oat Milk - **Competitive set**: Plant milk brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Alpro Share of Search**: 5.4% - **Boring Oat Milk Share of Search**: 22.9% ## Which is more popular in search, Alpro or Boring Oat Milk? - In August 2026, Boring Oat Milk had more branded searches than Alpro among plant milk brands in New Zealand. Boring Oat Milk was estimated to have 1.7K branded searches compared to Alpro’s 410, and held a 22.9% Share of Search versus Alpro’s 5.4%. - Boring Oat Milk was ahead of Alpro in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Alpro’s estimated Share of Search among plant milk brands in New Zealand moved from 10.7% to 5.4%, and its estimated monthly branded searches moved from 550 to 410. - Across the 11 months ending August 2026, Boring Oat Milk’s estimated Share of Search among plant milk brands in New Zealand moved from 30.7% to 22.9%, and its estimated monthly branded searches moved from 1.6K to 1.7K. ## How did search popularity change for New Zealand plant milk brands in August 2026? - In August 2026, Boring Oat Milk overtook Vitasoy to rank 2nd among plant milk brands in New Zealand, at 22.9%. - In August 2026, Alpro lost estimated Share of Search among plant milk brands in New Zealand, from 5.9% to 5.4%. ## Month by month | Month | Alpro estimated searches | Alpro Share of Search | Alpro rank | Boring Oat Milk estimated searches | Boring Oat Milk Share of Search | Boring Oat Milk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550 | 10.7% | 5 | 1.6K | 30.7% | 1 | | Nov 2025 | 490 | 9.2% | 5 | 2K | 37.6% | 1 | | Dec 2025 | 550 | 12.5% | 5 | 1.4K | 31.7% | 1 | | Jan 2026 | 530 | 8.9% | 5 | 1.8K | 29.7% | 1 | | Feb 2026 | 430 | 7.8% | 5 | 1.4K | 25.4% | 1 | | Mar 2026 | 480 | 7.6% | 5 | 1.7K | 26.9% | 1 | | Apr 2026 | 540 | 8.7% | 5 | 1.7K | 27.2% | 1 | | May 2026 | 490 | 6.7% | 5 | 1.7K | 23.2% | 2 | | Jun 2026 | 430 | 6% | 5 | 1.3K | 18.6% | 4 | | Jul 2026 | 450 | 5.9% | 5 | 1.7K | 22.3% | 3 | | Aug 2026 | 410 | 5.4% | 5 | 1.7K | 22.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Alpro’s and Boring Oat Milk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alpro**: Measured on the search terms “alpro”, “alpro com”, “alpro custard”, “alpro milk”, “alpro near me”, “alpro nut milk”, “alpro nz”, “alpro oat milk”, “alpro online”, “alpro plant milk”, “alpro soy milk” and “alpro yogurt”, summed into one figure. - **Boring Oat Milk**: Measured on the search terms “boring oat milk”, “boring oat milk barista”, “boring oat milk ingredients”, “boring oat milk near me”, “boring oat milk new zealand”, “boring oat milk nz” and “boring oat milk pak n save”, summed into one figure. - [Alpro profile](/demand/nz/brands/alpro) - [Boring Oat Milk profile](/demand/nz/brands/boring-oat-milk) - [All plant milk brands in New Zealand](/demand/nz/categories/nz-plant-milk-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Alpro or Boring Oat Milk? In August 2026, Boring Oat Milk had more branded searches than Alpro among plant milk brands in New Zealand. Boring Oat Milk was estimated to have 1.7K branded searches compared to Alpro’s 410, and held a 22.9% Share of Search versus Alpro’s 5.4%. ## Cite this page Brandwave. "Alpro vs Boring Oat Milk: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/alpro-vs-boring-oat-milk This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alpro-vs-boring-oat-milk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.