--- title: "Alpinestars vs HJC: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Alpinestars or HJC? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alpinestars-vs-hjc" publisher: "Brandwave" --- # Alpinestars vs HJC: Which is more popular by branded search in New Zealand? Which is more popular in search, Alpinestars or HJC? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alpinestars and HJC - **Competitive set**: Motorcycle gear brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Alpinestars Share of Search**: 57.2% - **HJC Share of Search**: 4.6% ## Which is more popular in search, Alpinestars or HJC? - In August 2026, Alpinestars had more branded searches than HJC among motorcycle gear brands in New Zealand. Alpinestars was estimated to have 4.4K branded searches compared to HJC’s 360, and held a 57.2% Share of Search versus HJC’s 4.6%. - Alpinestars was ahead of HJC in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Alpinestars’ estimated Share of Search among motorcycle gear brands in New Zealand moved from 52.5% to 57.2%, and its estimated monthly branded searches moved from 3.9K to 4.4K. - Across the 11 months ending August 2026, HJC’s estimated Share of Search among motorcycle gear brands in New Zealand moved from 6.1% to 4.6%, and its estimated monthly branded searches moved from 450 to 360. ## How did search popularity change for New Zealand motorcycle gear brands in August 2026? - In August 2026, Alpinestars gained estimated Share of Search among motorcycle gear brands in New Zealand, from 54.6% to 57.2%. - In August 2026, HJC lost estimated Share of Search among motorcycle gear brands in New Zealand, from 5.6% to 4.6%. ## Month by month | Month | Alpinestars estimated searches | Alpinestars Share of Search | Alpinestars rank | HJC estimated searches | HJC Share of Search | HJC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.9K | 52.5% | 1 | 450 | 6.1% | 4 | | Nov 2025 | 4.2K | 53.3% | 1 | 440 | 5.6% | 4 | | Dec 2025 | 3.7K | 55.2% | 1 | 400 | 5.9% | 4 | | Jan 2026 | 4K | 54.6% | 1 | 330 | 4.5% | 5 | | Feb 2026 | 3.9K | 54.8% | 1 | 490 | 6.9% | 3 | | Mar 2026 | 4.3K | 57.1% | 1 | 390 | 5.1% | 5 | | Apr 2026 | 4K | 54.3% | 1 | 470 | 6.4% | 3 | | May 2026 | 4.3K | 53% | 1 | 380 | 4.7% | 5 | | Jun 2026 | 4.1K | 54.8% | 1 | 400 | 5.3% | 4 | | Jul 2026 | 3.8K | 54.6% | 1 | 390 | 5.6% | 4 | | Aug 2026 | 4.4K | 57.2% | 1 | 360 | 4.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Alpinestars’ and HJC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alpinestars**: Measured on the search terms “alpinestars”, “alpinestars airbag vest”, “alpinestars biker jacket”, “alpinestars boots”, “alpinestars chest protector”, “alpinestars com”, “alpinestars gloves”, “alpinestars helm”, “alpinestars jacket”, “alpinestars motocross gear”, “alpinestars motorbike jacket”, “alpinestars near me”, “alpinestars nz”, “alpinestars online”, “alpinestars r10”, “alpinestars riding gear”, “alpinestars supertech r”, “alpinestars supertech r10”, “alpinestars tech 3”, “alpinestars tech 7” and “alpinestars tech10”, summed into one figure. - **HJC**: Measured on the search terms “hjc c10 helmet”, “hjc helmet”, “hjc motorcycle jacket” and “hjc v10 helmet”, summed into one figure. - [Alpinestars profile](/demand/nz/brands/alpinestars) - [HJC profile](/demand/nz/brands/hjc) - [All motorcycle gear brands in New Zealand](/demand/nz/categories/nz-motorcycle-gear-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Alpinestars or HJC? In August 2026, Alpinestars had more branded searches than HJC among motorcycle gear brands in New Zealand. Alpinestars was estimated to have 4.4K branded searches compared to HJC’s 360, and held a 57.2% Share of Search versus HJC’s 4.6%. ## Cite this page Brandwave. "Alpinestars vs HJC: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/alpinestars-vs-hjc This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alpinestars-vs-hjc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.