--- title: "Alpinestars vs Fox Racing: Which is searched more in New Zealand?" description: "Is Alpinestars or Fox Racing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kidney belt brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alpinestars-vs-fox-racing" publisher: "Brandwave" --- # Alpinestars vs Fox Racing: Which is searched more in New Zealand? Is Alpinestars or Fox Racing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kidney belt brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alpinestars and Fox Racing - **Competitive set**: Kidney belt brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Alpinestars Share of Search**: 76.5% - **Fox Racing Share of Search**: 14.6% ## Is Alpinestars or Fox Racing more popular in search? - In September 2026, Alpinestars had more branded searches than Fox Racing among kidney belt brands in New Zealand. Alpinestars had about 2,510 branded searches, while Fox Racing had 480. Alpinestars made up 76.5% of all kidney belt brand searches we track, and Fox Racing accounted for 14.6%. - Alpinestars was ahead of Fox Racing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Alpinestars’ share of searches among kidney belt brands in New Zealand moved from 70.9% to 76.5%, and its estimated monthly branded searches moved from 2.3K to 2.5K. - Across the 12 months ending September 2026, Fox Racing’s share of searches among kidney belt brands in New Zealand moved from 17.9% to 14.6%, and its estimated monthly branded searches moved from 590 to 480. ## Top kidney belt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Alpinestars was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fox Racing was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Alpinestars and Fox Racing were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Alpinestars | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fox Racing | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dainese | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kidney belt brands - Asked ChatGPT "Which kidney belt brand should I buy in New Zealand?": 1. Alpinestars, 2. Fox Racing - Asked ChatGPT "What are the best kidney belt brands in New Zealand?": 1. Fox Racing, 2. Alpinestars - Asked ChatGPT "What's the best kidney belt brand in New Zealand for motorcycle riding?": 1. Alpinestars - Searched Google, AI Overview "best kidney belt": 1. Fox Racing - Searched Google, AI Overview "motorcycle kidney belt": 1. Alpinestars Not named in any answer: Dainese. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kidney belt brands in September 2026? - In September 2026, Fox Racing gained share of searches among kidney belt brands in New Zealand, from 14.1% to 14.6%. - In September 2026, Alpinestars lost share of searches among kidney belt brands in New Zealand, from 77.6% to 76.5%. ## Month by month | Month | Alpinestars estimated searches | Alpinestars Share of Search | Alpinestars rank | Fox Racing estimated searches | Fox Racing Share of Search | Fox Racing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 70.9% | 1 | 590 | 17.9% | 2 | | Nov 2025 | 2.4K | 68.7% | 1 | 720 | 21.1% | 2 | | Dec 2025 | 2.2K | 74.6% | 1 | 390 | 13.4% | 2 | | Jan 2026 | 2.2K | 75.1% | 1 | 390 | 13.1% | 2 | | Feb 2026 | 2.2K | 74.2% | 1 | 480 | 16.1% | 2 | | Mar 2026 | 2.6K | 77.2% | 1 | 480 | 14% | 2 | | Apr 2026 | 2.3K | 75% | 1 | 480 | 15.4% | 2 | | May 2026 | 2.5K | 75.9% | 1 | 480 | 14.9% | 2 | | Jun 2026 | 2.4K | 76.3% | 1 | 480 | 15% | 2 | | Jul 2026 | 2.5K | 77.1% | 1 | 480 | 14.9% | 2 | | Aug 2026 | 2.6K | 77.6% | 1 | 480 | 14.1% | 2 | | Sep 2026 | 2.5K | 76.5% | 1 | 480 | 14.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Alpinestars’ and Fox Racing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alpinestars**: Measured on the search terms “alpinestars”, “alpinestars airbag vest”, “alpinestars biker jacket”, “alpinestars chest protector”, “alpinestars gloves”, “alpinestars helm”, “alpinestars jacket” and “alpinestars supertech r”, summed into one figure. - **Fox Racing**: Measured on the search term “fox racing”. - [Alpinestars profile](/demand/nz/brands/alpinestars) - [Fox Racing profile](/demand/nz/brands/fox-racing) - [All kidney belt brands in New Zealand](/demand/nz/categories/nz-kidney-belt-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alpinestars or Fox Racing more popular in search? In September 2026, Alpinestars had more branded searches than Fox Racing among kidney belt brands in New Zealand. Alpinestars had about 2,510 branded searches, while Fox Racing had 480. Alpinestars made up 76.5% of all kidney belt brand searches we track, and Fox Racing accounted for 14.6%. ## Cite this page Brandwave. "Alpinestars vs Fox Racing: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/alpinestars-vs-fox-racing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alpinestars-vs-fox-racing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.