---
title: "Alpine Print vs The Print Company: Which is more popular in New Zealand?"
description: "Is Alpine Print or The Print Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/alpine-print-vs-the-print-company-nz"
publisher: "Brandwave"
---

# Alpine Print vs The Print Company: Which is more popular in New Zealand?

Is Alpine Print or The Print Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Alpine Print and The Print Company
- **Competitive set**: Auckland printing companies
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Alpine Print Share of Search**: 16.5%
- **The Print Company Share of Search**: 42.4%

## Is Alpine Print or The Print Company more popular in search?

- In October 2026, The Print Company had more branded searches than Alpine Print among Auckland printing companies in New Zealand. The Print Company had about 1,000 branded searches, while Alpine Print had 390. The Print Company made up 42.4% of all Auckland printing company searches we track, and Alpine Print accounted for 16.5%.
- The Print Company was ahead of Alpine Print in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Alpine Print’s share of searches among Auckland printing companies in New Zealand moved from 22.9% to 16.5%, and its estimated monthly branded searches moved from 590 to 390.
- Across the 12 months ending October 2026, The Print Company’s share of searches among Auckland printing companies in New Zealand moved from 34.1% to 42.4%, and its estimated monthly branded searches moved from 880 to 1K.

## Top Auckland printing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Print Company was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Alpine Print was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Print Company was listed before Alpine Print in two out of three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| The Print Company | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| 5 Digital | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Print Guys | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Alpine Print | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| On Point Print | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Alliance Print | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Haysom | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Longley Print | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about Auckland printing companies

- Asked ChatGPT "Which printing company should I shop at in Auckland, New Zealand?": 1. The Print Company, 2. 5 Digital
- Asked ChatGPT "What are the best printing companies in Auckland, New Zealand?": 1. The Print Company, 2. 5 Digital, 3. Alpine Print, 4. Print Guys
- Asked ChatGPT "What's the best printing company in Auckland, New Zealand for business cards?": 1. Print Guys, 2. Alpine Print, 3. The Print Company
- Searched Google, AI Overview "auckland printing company": named none of the brands we track

Not named in any answer: On Point Print, Alliance Print, Haysom and Longley Print.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand Auckland printing companies in October 2026?

- In October 2026, The Print Company gained share of searches among Auckland printing companies in New Zealand, from 34.8% to 42.4%.
- In October 2026, Alpine Print lost share of searches among Auckland printing companies in New Zealand, from 23.3% to 16.5%.

## How has branded search for Alpine Print and The Print Company changed in New Zealand over the last 12 months?

| Month | Alpine Print estimated searches | Alpine Print Share of Search | Alpine Print rank | The Print Company estimated searches | The Print Company Share of Search | The Print Company rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 590 | 22.9% | 2 | 880 | 34.1% | 1 |
| Dec 2025 | 490 | 25.9% | 2 | 590 | 31.2% | 1 |
| Jan 2026 | 320 | 19.2% | 2 | 720 | 43.1% | 1 |
| Feb 2026 | 490 | 22.5% | 2 | 880 | 40.4% | 1 |
| Mar 2026 | 480 | 21.6% | 2 | 880 | 39.6% | 1 |
| Apr 2026 | 390 | 20.5% | 2 | 720 | 37.9% | 1 |
| May 2026 | 590 | 25.5% | 2 | 880 | 38.1% | 1 |
| Jun 2026 | 590 | 26.7% | 2 | 880 | 39.8% | 1 |
| Jul 2026 | 600 | 27.4% | 2 | 880 | 40.2% | 1 |
| Aug 2026 | 590 | 24.7% | 2 | 880 | 36.8% | 1 |
| Sep 2026 | 590 | 23.3% | 2 | 880 | 34.8% | 1 |
| Oct 2026 | 390 | 16.5% | 2 | 1K | 42.4% | 1 |

## How are Alpine Print’s and The Print Company’s branded searches counted?

Brandwave collects information about searches that people make online using Alpine Print’s and The Print Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Alpine Print**: Measured on the search terms “alpine print” and “alpine print company”, summed into one figure.
- **The Print Company**: Measured on the search term “the print company”.

- [Alpine Print profile](/demand/nz/brands/alpine-print)
- [The Print Company profile](/demand/nz/brands/the-print-company-nz)
- [All Auckland printing companies in New Zealand](/demand/nz/locations/auckland/printing-companies): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Alpine Print or The Print Company more popular in search?

In October 2026, The Print Company had more branded searches than Alpine Print among Auckland printing companies in New Zealand. The Print Company had about 1,000 branded searches, while Alpine Print had 390. The Print Company made up 42.4% of all Auckland printing company searches we track, and Alpine Print accounted for 16.5%.

## Cite this page

Brandwave. "Alpine Print vs The Print Company: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/alpine-print-vs-the-print-company-nz

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alpine-print-vs-the-print-company-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
