---
title: "AlphaTheta vs Rane: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AlphaTheta or Rane? Compare estimated monthly branded-search demand and Share of Search inside the DJ equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/alphatheta-vs-rane"
publisher: "Brandwave"
---

# AlphaTheta vs Rane: Which is more popular by branded search in New Zealand?

Which is more popular in search, AlphaTheta or Rane? Compare estimated monthly branded-search demand and Share of Search inside the DJ equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AlphaTheta and Rane
- **Competitive set**: DJ equipment brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AlphaTheta Share of Search**: 13.1%
- **Rane Share of Search**: 10.6%

## Which is more popular in search, AlphaTheta or Rane?

- In August 2026, AlphaTheta had more branded searches than Rane among DJ equipment brands in New Zealand. AlphaTheta was estimated to have 210 branded searches compared to Rane’s 170, and held a 13.1% Share of Search versus Rane’s 10.6%.
- The lead changed hands 3 times in the 11 months ending August 2026: AlphaTheta took it in December 2025, Rane took it in May 2026, AlphaTheta took it in June 2026.
- Across the 11 months ending August 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands in New Zealand moved from 10.5% to 13.1%, and its estimated monthly branded searches moved from 160 to 210.
- Across the 11 months ending August 2026, Rane’s estimated Share of Search among DJ equipment brands in New Zealand moved from 11.1% to 10.6%, and its estimated monthly branded searches held steady at 170.

## How did search popularity change for New Zealand DJ equipment brands in August 2026?

- In August 2026, Rane gained estimated Share of Search among DJ equipment brands in New Zealand, from 8.9% to 10.6%.
- In August 2026, AlphaTheta lost estimated Share of Search among DJ equipment brands in New Zealand, from 17.9% to 13.1%.

## Month by month

| Month | AlphaTheta estimated searches | AlphaTheta Share of Search | AlphaTheta rank | Rane estimated searches | Rane Share of Search | Rane rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 160 | 10.5% | 4 | 170 | 11.1% | 3 |
| Nov 2025 | 170 | 10.1% | 3 | 170 | 10.1% | 4 |
| Dec 2025 | 160 | 9.9% | 3 | 140 | 8.6% | 4 |
| Jan 2026 | 510 | 21.1% | 3 | 210 | 8.7% | 4 |
| Feb 2026 | 160 | 9.6% | 3 | 150 | 9% | 4 |
| Mar 2026 | 160 | 10.7% | 3 | 160 | 10.7% | 4 |
| Apr 2026 | 140 | 9.8% | 3 | 140 | 9.8% | 4 |
| May 2026 | 170 | 10.4% | 4 | 190 | 11.7% | 3 |
| Jun 2026 | 180 | 11.4% | 3 | 140 | 8.9% | 4 |
| Jul 2026 | 320 | 17.9% | 3 | 160 | 8.9% | 4 |
| Aug 2026 | 210 | 13.1% | 3 | 170 | 10.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AlphaTheta’s and Rane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AlphaTheta**: Measured on the search terms “alphatheta”, “alphatheta cdj”, “alphatheta com”, “alphatheta dj controller” and “alphatheta mixer”, summed into one figure.
- **Rane**: Measured on the search terms “rane cdj”, “rane dj”, “rane dj controller”, “rane dj decks”, “rane mixer”, “rane one” and “rane one mk2”, summed into one figure.

- [AlphaTheta profile](/demand/nz/brands/alphatheta)
- [Rane profile](/demand/nz/brands/rane)
- [All DJ equipment brands in New Zealand](/demand/nz/categories/nz-dj-equipment-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AlphaTheta or Rane?

In August 2026, AlphaTheta had more branded searches than Rane among DJ equipment brands in New Zealand. AlphaTheta was estimated to have 210 branded searches compared to Rane’s 170, and held a 13.1% Share of Search versus Rane’s 10.6%.

## Cite this page

Brandwave. "AlphaTheta vs Rane: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/alphatheta-vs-rane

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alphatheta-vs-rane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.