---
title: "Alpha Recruitment vs Trade Assist: Which is searched more in New Zealand?"
description: "Is Alpha Recruitment or Trade Assist more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/alpha-recruitment-vs-trade-assist"
publisher: "Brandwave"
---

# Alpha Recruitment vs Trade Assist: Which is searched more in New Zealand?

Is Alpha Recruitment or Trade Assist more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Alpha Recruitment and Trade Assist
- **Competitive set**: Wellington recruitment agencies
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Alpha Recruitment Share of Search**: 3.9%
- **Trade Assist Share of Search**: 5.9%

## Is Alpha Recruitment or Trade Assist more popular in search?

- In September 2026, Trade Assist had more branded searches than Alpha Recruitment among Wellington recruitment agencies in New Zealand. Trade Assist had about 90 branded searches, while Alpha Recruitment had 60. Trade Assist made up 5.9% of all Wellington recruitment agency searches we track, and Alpha Recruitment accounted for 3.9%.
- The lead changed hands 3 times in the 12 months ending September 2026: Trade Assist took it in December 2025, Alpha Recruitment took it in May 2026, Trade Assist took it in August 2026.
- Across the 12 months ending September 2026, Alpha Recruitment’s share of searches among Wellington recruitment agencies in New Zealand moved from 3.7% to 3.9%, and its estimated monthly branded searches held steady at 60.
- Across the 12 months ending September 2026, Trade Assist’s share of searches among Wellington recruitment agencies in New Zealand moved from 3% to 5.9%, and its estimated monthly branded searches moved from 50 to 90.

## Top Wellington recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trade Assist was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Alpha Recruitment did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Beyond Recruitment | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Robert Walters | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Archway Recruitment | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Hays | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Trade Assist | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| McLaren Recruitment | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Key Skills Recruitment | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Madison Recruitment | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Alpha Recruitment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about Wellington recruitment agencies

- Asked ChatGPT "Which recruitment agency should I hire in Wellington, New Zealand?": 1. Beyond Recruitment, 2. Archway Recruitment, 3. Robert Walters
- Asked ChatGPT "What are the best recruitment agencies in Wellington, New Zealand?": 1. Beyond Recruitment, 2. Archway Recruitment, 3. Robert Walters, 4. Trade Assist, 5. McLaren Recruitment, 6. Madison Recruitment, 7. Key Skills Recruitment
- Asked ChatGPT "What's the best recruitment agency in Wellington, New Zealand for a new employee?": 1. Beyond Recruitment, 2. Hays, 3. Robert Walters, 4. Trade Assist, 5. Key Skills Recruitment
- Searched Google, AI Overview "wellington recruitment agency": named none of the brands we track
- Searched Google, AI Overview "job agency wellington": 1. Robert Walters, 2. Beyond Recruitment, 3. Hays

Not named in any answer: Alpha Recruitment.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand Wellington recruitment agencies in September 2026?

- In September 2026, Alpha Recruitment overtook Key Skills Recruitment to rank 8th among Wellington recruitment agencies in New Zealand, with 3.9% of the searches.
- Estimated monthly branded searches for Trade Assist in New Zealand rose 80% over 12 measured months, from 50 to 90 in September 2026.

## Month by month

| Month | Alpha Recruitment estimated searches | Alpha Recruitment Share of Search | Alpha Recruitment rank | Trade Assist estimated searches | Trade Assist Share of Search | Trade Assist rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60 | 3.7% | 8 | 50 | 3% | 9 |
| Nov 2025 | 60 | 4.1% | 7 | 50 | 3.4% | 9 |
| Dec 2025 | 30 | 2.9% | 8 | 50 | 4.9% | 7 |
| Jan 2026 | 50 | 3.5% | 7 | 50 | 3.5% | 9 |
| Feb 2026 | 60 | 3.6% | 8 | 70 | 4.2% | 7 |
| Mar 2026 | 80 | 4% | 8 | 90 | 4.5% | 7 |
| Apr 2026 | 50 | 3.3% | 8 | 50 | 3.3% | 9 |
| May 2026 | 60 | 3.3% | 7 | 50 | 2.7% | 9 |
| Jun 2026 | 70 | 4.1% | 8 | 40 | 2.4% | 9 |
| Jul 2026 | 50 | 2.8% | 8 | 30 | 1.7% | 9 |
| Aug 2026 | 50 | 3.1% | 9 | 90 | 5.7% | 7 |
| Sep 2026 | 60 | 3.9% | 8 | 90 | 5.9% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Alpha Recruitment’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Alpha Recruitment**: Measured on the search terms “alpha jobs”, “alpha recruitment”, “alpha recruitment agency”, “alpha recruitment alphajobs”, “alpha recruitment jobs”, “alphajobs” and “alpharecruitment”, summed into one figure.
- **Trade Assist**: Measured on the search term “Trade Assist”.

- [Alpha Recruitment profile](/demand/nz/brands/alpha-recruitment)
- [Trade Assist profile](/demand/nz/brands/trade-assist)
- [All Wellington recruitment agencies in New Zealand](/demand/nz/locations/wellington/recruitment-agencies): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Alpha Recruitment or Trade Assist more popular in search?

In September 2026, Trade Assist had more branded searches than Alpha Recruitment among Wellington recruitment agencies in New Zealand. Trade Assist had about 90 branded searches, while Alpha Recruitment had 60. Trade Assist made up 5.9% of all Wellington recruitment agency searches we track, and Alpha Recruitment accounted for 3.9%.

## Cite this page

Brandwave. "Alpha Recruitment vs Trade Assist: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/alpha-recruitment-vs-trade-assist

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alpha-recruitment-vs-trade-assist. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.