--- title: "Alpha Recruitment vs Randstad: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Alpha Recruitment or Randstad? Compare estimated monthly branded-search demand and Share of Search inside the Auckland recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alpha-recruitment-vs-randstad" publisher: "Brandwave" --- # Alpha Recruitment vs Randstad: Which is more popular by branded search in New Zealand? Which is more popular in search, Alpha Recruitment or Randstad? Compare estimated monthly branded-search demand and Share of Search inside the Auckland recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alpha Recruitment and Randstad - **Competitive set**: Auckland recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Alpha Recruitment Share of Search**: 10.7% - **Randstad Share of Search**: 12.6% ## Which is more popular in search, Alpha Recruitment or Randstad? - In August 2026, Randstad had more branded searches than Alpha Recruitment among auckland recruitment agencies in New Zealand. Randstad was estimated to have 2K branded searches compared to Alpha Recruitment’s 1.7K, and held a 12.6% Share of Search versus Alpha Recruitment’s 10.7%. - The lead changed hands 2 times in the 11 months ending August 2026: Alpha Recruitment took it in June 2026, Randstad took it in July 2026. - Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among auckland recruitment agencies in New Zealand moved from 6.6% to 10.7%, and its estimated monthly branded searches moved from 1.5K to 1.7K. - Across the 11 months ending August 2026, Randstad’s estimated Share of Search among auckland recruitment agencies in New Zealand moved from 41.2% to 12.6%, and its estimated monthly branded searches moved from 9.4K to 2K. ## How did search popularity change for New Zealand auckland recruitment agencies in August 2026? - In August 2026, Alpha Recruitment lost estimated Share of Search among auckland recruitment agencies in New Zealand, from 11.7% to 10.7%. - Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026. ## Month by month | Month | Alpha Recruitment estimated searches | Alpha Recruitment Share of Search | Alpha Recruitment rank | Randstad estimated searches | Randstad Share of Search | Randstad rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 6.6% | 5 | 9.4K | 41.2% | 1 | | Nov 2025 | 1.7K | 10.2% | 5 | 2.6K | 15.3% | 3 | | Dec 2025 | 1.2K | 10.1% | 5 | 1.7K | 14.4% | 4 | | Jan 2026 | 1.4K | 8.2% | 5 | 2.1K | 12.3% | 4 | | Feb 2026 | 1.4K | 8.4% | 5 | 1.9K | 11.3% | 4 | | Mar 2026 | 2K | 10.5% | 5 | 2.2K | 11.9% | 4 | | Apr 2026 | 1.9K | 11.6% | 5 | 2.3K | 13.6% | 4 | | May 2026 | 1.9K | 11.7% | 5 | 2.2K | 13.5% | 4 | | Jun 2026 | 1.9K | 12.3% | 4 | 1.9K | 11.9% | 5 | | Jul 2026 | 1.8K | 11.7% | 5 | 2K | 12.9% | 4 | | Aug 2026 | 1.7K | 10.7% | 5 | 2K | 12.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Alpha Recruitment’s and Randstad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alpha Recruitment**: Measured on the search terms “alpha jobs”, “alpha recruitment”, “alpha recruitment agency”, “alpha recruitment alphajobs”, “alpha recruitment auckland”, “alpha recruitment jobs”, “alpha recruitment nz”, “alpha recruitment services”, “alpha recruitment wellington”, “alphajobs”, “alphajobs.co.nz” and “alpharecruitment”, summed into one figure. - **Randstad**: Measured on the search terms “randstad”, “randstad accounting”, “randstad agency”, “randstad au”, “randstad co nz”, “randstad company”, “randstad executive search”, “randstad near me”, “randstad new zealand”, “randstad nz”, “randstad online”, “randstad positions”, “randstad recruitment”, “randstad services”, “randstad staffing”, “randstad staffing agency”, “randstad temp agency”, “randstad website” and “randstad.co.nz”, summed into one figure. - [Alpha Recruitment profile](/demand/nz/brands/alpha-recruitment) - [Randstad profile](/demand/nz/brands/randstad) - [All auckland recruitment agencies in New Zealand](/demand/nz/categories/nz-auckland-recruitment-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Alpha Recruitment or Randstad? In August 2026, Randstad had more branded searches than Alpha Recruitment among auckland recruitment agencies in New Zealand. Randstad was estimated to have 2K branded searches compared to Alpha Recruitment’s 1.7K, and held a 12.6% Share of Search versus Alpha Recruitment’s 10.7%. ## Cite this page Brandwave. "Alpha Recruitment vs Randstad: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/alpha-recruitment-vs-randstad This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alpha-recruitment-vs-randstad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.