---
title: "AllTrails vs Wikiloc: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AllTrails or Wikiloc? Compare estimated monthly branded-search demand and Share of Search inside the Hiking and tramping apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/alltrails-vs-wikiloc"
publisher: "Brandwave"
---

# AllTrails vs Wikiloc: Which is more popular by branded search in New Zealand?

Which is more popular in search, AllTrails or Wikiloc? Compare estimated monthly branded-search demand and Share of Search inside the Hiking and tramping apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AllTrails and Wikiloc
- **Competitive set**: Hiking and tramping apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AllTrails Share of Search**: 27.1%
- **Wikiloc Share of Search**: 0.53%

## Which is more popular in search, AllTrails or Wikiloc?

- In August 2026, AllTrails had more branded searches than Wikiloc among hiking and tramping apps in New Zealand. AllTrails was estimated to have 2.5K branded searches compared to Wikiloc’s 50, and held a 27.1% Share of Search versus Wikiloc’s 0.53%.
- AllTrails was ahead of Wikiloc in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AllTrails’ estimated Share of Search among hiking and tramping apps in New Zealand moved from 29.6% to 27.1%, and its estimated monthly branded searches moved from 3K to 2.5K.
- Across the 11 months ending August 2026, Wikiloc’s estimated Share of Search among hiking and tramping apps in New Zealand moved from 0.98% to 0.53%, and its estimated monthly branded searches moved from 100 to 50.

## How did search popularity change for New Zealand hiking and tramping apps in August 2026?

- In August 2026, AllTrails lost estimated Share of Search among hiking and tramping apps in New Zealand, from 32.3% to 27.1%.
- Estimated monthly branded searches for Wikiloc in New Zealand fell 50% over 11 measured months, from 100 to 50 in August 2026.

## Month by month

| Month | AllTrails estimated searches | AllTrails Share of Search | AllTrails rank | Wikiloc estimated searches | Wikiloc Share of Search | Wikiloc rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3K | 29.6% | 2 | 100 | 0.98% | 5 |
| Nov 2025 | 3.7K | 34.1% | 2 | 150 | 1.4% | 5 |
| Dec 2025 | 4.7K | 38.8% | 2 | 90 | 0.75% | 5 |
| Jan 2026 | 5.8K | 39.8% | 2 | 130 | 0.89% | 5 |
| Feb 2026 | 3.8K | 30.4% | 2 | 100 | 0.81% | 5 |
| Mar 2026 | 3.7K | 28.9% | 2 | 70 | 0.54% | 5 |
| Apr 2026 | 3.7K | 30.6% | 2 | 80 | 0.66% | 5 |
| May 2026 | 3.1K | 30.8% | 2 | 90 | 0.89% | 5 |
| Jun 2026 | 2.5K | 27.2% | 2 | 50 | 0.54% | 5 |
| Jul 2026 | 3K | 32.3% | 2 | 60 | 0.65% | 5 |
| Aug 2026 | 2.5K | 27.1% | 2 | 50 | 0.53% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AllTrails’ and Wikiloc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AllTrails**: Measured on the search terms “alltrails”, “alltrails app”, “alltrails com”, “alltrails hiking app”, “alltrails maps”, “alltrails near me”, “alltrails new zealand”, “alltrails nz”, “alltrails online”, “alltrails trail maps” and “find waterfall hikes on alltrails”, summed into one figure.
- **Wikiloc**: Measured on the search terms “wikiloc”, “wikiloc com”, “wikiloc hiking app” and “wikiloc online”, summed into one figure.

- [AllTrails profile](/demand/nz/brands/alltrails)
- [Wikiloc profile](/demand/nz/brands/wikiloc)
- [All hiking and tramping apps in New Zealand](/demand/nz/categories/nz-hiking-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AllTrails or Wikiloc?

In August 2026, AllTrails had more branded searches than Wikiloc among hiking and tramping apps in New Zealand. AllTrails was estimated to have 2.5K branded searches compared to Wikiloc’s 50, and held a 27.1% Share of Search versus Wikiloc’s 0.53%.

## Cite this page

Brandwave. "AllTrails vs Wikiloc: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/alltrails-vs-wikiloc

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alltrails-vs-wikiloc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.