--- title: "AllTrails vs Waze: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AllTrails or Waze? Compare estimated monthly branded-search demand and Share of Search inside the Maps and navigation apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alltrails-vs-waze" publisher: "Brandwave" --- # AllTrails vs Waze: Which is more popular by branded search in New Zealand? Which is more popular in search, AllTrails or Waze? Compare estimated monthly branded-search demand and Share of Search inside the Maps and navigation apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AllTrails and Waze - **Competitive set**: Maps and navigation apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **AllTrails Share of Search**: 0.33% - **Waze Share of Search**: 0.42% ## Which is more popular in search, AllTrails or Waze? - In August 2026, Waze had more branded searches than AllTrails among maps and navigation apps in New Zealand. Waze was estimated to have 3.2K branded searches compared to AllTrails’ 2.5K, and held a 0.42% Share of Search versus AllTrails’ 0.33%. - The lead changed hands 4 times in the 11 months ending August 2026: AllTrails took it in November 2025, Waze took it in February 2026, AllTrails took it in April 2026, Waze took it in May 2026. - Across the 11 months ending August 2026, AllTrails’ estimated Share of Search among maps and navigation apps in New Zealand moved from 0.39% to 0.33%, and its estimated monthly branded searches moved from 3K to 2.5K. - Across the 11 months ending August 2026, Waze’s estimated Share of Search among maps and navigation apps in New Zealand moved from 0.47% to 0.42%, and its estimated monthly branded searches moved from 3.6K to 3.2K. ## How did search popularity change for New Zealand maps and navigation apps in August 2026? - In August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand. - Estimated monthly branded searches for AllTrails in New Zealand fell 15.6% over 11 measured months, from 3K to 2.5K in August 2026. ## Month by month | Month | AllTrails estimated searches | AllTrails Share of Search | AllTrails rank | Waze estimated searches | Waze Share of Search | Waze rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 0.39% | 4 | 3.6K | 0.47% | 2 | | Nov 2025 | 3.7K | 0.48% | 2 | 3.3K | 0.42% | 3 | | Dec 2025 | 4.7K | 0.72% | 2 | 4.6K | 0.72% | 3 | | Jan 2026 | 5.8K | 0.88% | 2 | 4.2K | 0.63% | 3 | | Feb 2026 | 3.8K | 0.48% | 3 | 4K | 0.51% | 2 | | Mar 2026 | 3.7K | 0.48% | 4 | 4.8K | 0.61% | 2 | | Apr 2026 | 3.7K | 0.58% | 3 | 3.5K | 0.54% | 4 | | May 2026 | 3.1K | 0.4% | 4 | 4.3K | 0.55% | 2 | | Jun 2026 | 2.5K | 0.33% | 4 | 3.3K | 0.43% | 3 | | Jul 2026 | 3K | 0.47% | 4 | 3.5K | 0.55% | 2 | | Aug 2026 | 2.5K | 0.33% | 4 | 3.2K | 0.42% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AllTrails’ and Waze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AllTrails**: Measured on the search terms “alltrails”, “alltrails app”, “alltrails com”, “alltrails hiking app”, “alltrails maps”, “alltrails near me”, “alltrails new zealand”, “alltrails nz”, “alltrails online”, “alltrails trail maps” and “find waterfall hikes on alltrails”, summed into one figure. - **Waze**: Measured on the search terms “on waze”, “waze”, “waze app”, “waze app download”, “waze com”, “waze maps”, “waze navigation app”, “waze near me”, “waze nz”, “waze offline maps”, “waze online”, “waze traffic app” and “z waze”, summed into one figure. - [AllTrails profile](/demand/nz/brands/alltrails) - [Waze profile](/demand/nz/brands/waze) - [All maps and navigation apps in New Zealand](/demand/nz/categories/nz-navigation-apps): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AllTrails or Waze? In August 2026, Waze had more branded searches than AllTrails among maps and navigation apps in New Zealand. Waze was estimated to have 3.2K branded searches compared to AllTrails’ 2.5K, and held a 0.42% Share of Search versus AllTrails’ 0.33%. ## Cite this page Brandwave. "AllTrails vs Waze: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/alltrails-vs-waze This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alltrails-vs-waze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.