--- title: "AllTrails vs Plan My Walk: Which is more popular in New Zealand?" description: "Is AllTrails or Plan My Walk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking and tramping apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alltrails-vs-plan-my-walk" publisher: "Brandwave" --- # AllTrails vs Plan My Walk: Which is more popular in New Zealand? Is AllTrails or Plan My Walk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking and tramping apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AllTrails and Plan My Walk - **Competitive set**: Hiking and tramping apps - **Market**: New Zealand - **Month measured**: Oct 2026 - **AllTrails Share of Search**: 31.3% - **Plan My Walk Share of Search**: 11.5% ## Is AllTrails or Plan My Walk more popular in search? - In October 2026, AllTrails had more branded searches than Plan My Walk among hiking and tramping apps in New Zealand. AllTrails had about 2,400 branded searches, while Plan My Walk had 880. AllTrails made up 31.3% of all hiking and tramping app searches we track, and Plan My Walk accounted for 11.5%. - AllTrails was ahead of Plan My Walk in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, AllTrails’ share of searches among hiking and tramping apps in New Zealand moved from 31.9% to 31.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K. - Across the 12 months ending October 2026, Plan My Walk’s share of searches among hiking and tramping apps in New Zealand moved from 7.9% to 11.5%, and its estimated monthly branded searches moved from 720 to 880. ## Top hiking and tramping apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both AllTrails and Plan My Walk showed up in all five answers. Plan My Walk was listed before AllTrails in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plan My Walk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AllTrails | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Topo Maps+ | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Gaia GPS | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Komoot | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Wikiloc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hiking and tramping apps - Asked ChatGPT "Which hiking and tramping app should I use in New Zealand?": 1. Plan My Walk, 2. AllTrails, 3. Topo Maps+ - Asked ChatGPT "What are the best hiking and tramping apps in New Zealand?": 1. Plan My Walk, 2. Topo Maps+, 3. AllTrails, 4. Gaia GPS - Asked ChatGPT "What's the best hiking and tramping app in New Zealand for day walks?": 1. Plan My Walk, 2. AllTrails, 3. Topo Maps+ - Searched Google, AI Overview "best hiking app": 1. AllTrails, 2. Gaia GPS, 3. Komoot, 4. Plan My Walk - Searched Google, AI Overview "tramping app nz": 1. Plan My Walk, 2. AllTrails, 3. Topo Maps+ Not named in any answer: Wikiloc. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hiking and tramping apps in October 2026? - Estimated monthly branded searches for Plan My Walk in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in October 2026. - Estimated monthly branded searches for AllTrails in New Zealand fell 17.5% over 12 measured months, from 2.9K to 2.4K in October 2026. ## How has branded search for AllTrails and Plan My Walk changed in New Zealand over the last 12 months? | Month | AllTrails estimated searches | AllTrails Share of Search | AllTrails rank | Plan My Walk estimated searches | Plan My Walk Share of Search | Plan My Walk rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.9K | 31.9% | 2 | 720 | 7.9% | 4 | | Dec 2025 | 3.6K | 38.8% | 1 | 880 | 9.5% | 4 | | Jan 2026 | 4.4K | 38.8% | 1 | 1.3K | 11.4% | 3 | | Feb 2026 | 2.9K | 30.5% | 2 | 1K | 10.5% | 3 | | Mar 2026 | 2.9K | 28.2% | 2 | 1K | 9.7% | 3 | | Apr 2026 | 2.9K | 30.3% | 2 | 1.3K | 13.5% | 3 | | May 2026 | 2.4K | 27.8% | 2 | 1K | 11.5% | 3 | | Jun 2026 | 1.9K | 27.6% | 2 | 720 | 10.4% | 3 | | Jul 2026 | 2.4K | 33.1% | 2 | 590 | 8.1% | 3 | | Aug 2026 | 1.9K | 24.4% | 2 | 720 | 9.2% | 3 | | Sep 2026 | 2.4K | 31.4% | 2 | 880 | 11.5% | 3 | | Oct 2026 | 2.4K | 31.3% | 2 | 880 | 11.5% | 3 | ## How are AllTrails’ and Plan My Walk’s branded searches counted? Brandwave collects information about searches that people make online using AllTrails’ and Plan My Walk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AllTrails**: Measured on the search terms “alltrails” and “alltrails trail maps”, summed into one figure. - **Plan My Walk**: Measured on the search term “plan my walk”. - [AllTrails profile](/demand/nz/brands/alltrails) - [Plan My Walk profile](/demand/nz/brands/plan-my-walk) - [All hiking and tramping apps in New Zealand](/demand/nz/categories/nz-hiking-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AllTrails or Plan My Walk more popular in search? In October 2026, AllTrails had more branded searches than Plan My Walk among hiking and tramping apps in New Zealand. AllTrails had about 2,400 branded searches, while Plan My Walk had 880. AllTrails made up 31.3% of all hiking and tramping app searches we track, and Plan My Walk accounted for 11.5%. ## Cite this page Brandwave. "AllTrails vs Plan My Walk: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/alltrails-vs-plan-my-walk This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alltrails-vs-plan-my-walk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.