--- title: "AllTrails vs Gaia GPS: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AllTrails or Gaia GPS? Compare estimated monthly branded-search demand and Share of Search inside the Hiking and tramping apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alltrails-vs-gaia-gps" publisher: "Brandwave" --- # AllTrails vs Gaia GPS: Which is more popular by branded search in New Zealand? Which is more popular in search, AllTrails or Gaia GPS? Compare estimated monthly branded-search demand and Share of Search inside the Hiking and tramping apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AllTrails and Gaia GPS - **Competitive set**: Hiking and tramping apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **AllTrails Share of Search**: 27.1% - **Gaia GPS Share of Search**: 1.8% ## Which is more popular in search, AllTrails or Gaia GPS? - In August 2026, AllTrails had more branded searches than Gaia GPS among hiking and tramping apps in New Zealand. AllTrails was estimated to have 2.5K branded searches compared to Gaia GPS’s 170, and held a 27.1% Share of Search versus Gaia GPS’s 1.8%. - AllTrails was ahead of Gaia GPS in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AllTrails’ estimated Share of Search among hiking and tramping apps in New Zealand moved from 29.6% to 27.1%, and its estimated monthly branded searches moved from 3K to 2.5K. - Across the 11 months ending August 2026, Gaia GPS’s estimated Share of Search among hiking and tramping apps in New Zealand moved from 2.4% to 1.8%, and its estimated monthly branded searches moved from 240 to 170. ## How did search popularity change for New Zealand hiking and tramping apps in August 2026? - In August 2026, AllTrails lost estimated Share of Search among hiking and tramping apps in New Zealand, from 32.3% to 27.1%. - Estimated monthly branded searches for Gaia GPS in New Zealand fell 29.2% over 11 measured months, from 240 to 170 in August 2026. ## Month by month | Month | AllTrails estimated searches | AllTrails Share of Search | AllTrails rank | Gaia GPS estimated searches | Gaia GPS Share of Search | Gaia GPS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 29.6% | 2 | 240 | 2.4% | 4 | | Nov 2025 | 3.7K | 34.1% | 2 | 250 | 2.3% | 4 | | Dec 2025 | 4.7K | 38.8% | 2 | 260 | 2.2% | 4 | | Jan 2026 | 5.8K | 39.8% | 2 | 300 | 2.1% | 4 | | Feb 2026 | 3.8K | 30.4% | 2 | 250 | 2% | 4 | | Mar 2026 | 3.7K | 28.9% | 2 | 230 | 1.8% | 4 | | Apr 2026 | 3.7K | 30.6% | 2 | 200 | 1.6% | 4 | | May 2026 | 3.1K | 30.8% | 2 | 210 | 2.1% | 4 | | Jun 2026 | 2.5K | 27.2% | 2 | 170 | 1.8% | 4 | | Jul 2026 | 3K | 32.3% | 2 | 160 | 1.7% | 4 | | Aug 2026 | 2.5K | 27.1% | 2 | 170 | 1.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AllTrails’ and Gaia GPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AllTrails**: Measured on the search terms “alltrails”, “alltrails app”, “alltrails com”, “alltrails hiking app”, “alltrails maps”, “alltrails near me”, “alltrails new zealand”, “alltrails nz”, “alltrails online”, “alltrails trail maps” and “find waterfall hikes on alltrails”, summed into one figure. - **Gaia GPS**: Measured on the search terms “gaia gps”, “gaia gps new zealand”, “gaia gps nz”, “gaia gps online”, “gaiagps”, “gaiagps com” and “gaiagps hiking app”, summed into one figure. - [AllTrails profile](/demand/nz/brands/alltrails) - [Gaia GPS profile](/demand/nz/brands/gaia-gps) - [All hiking and tramping apps in New Zealand](/demand/nz/categories/nz-hiking-apps): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AllTrails or Gaia GPS? In August 2026, AllTrails had more branded searches than Gaia GPS among hiking and tramping apps in New Zealand. AllTrails was estimated to have 2.5K branded searches compared to Gaia GPS’s 170, and held a 27.1% Share of Search versus Gaia GPS’s 1.8%. ## Cite this page Brandwave. "AllTrails vs Gaia GPS: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/alltrails-vs-gaia-gps This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alltrails-vs-gaia-gps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.