--- title: "Allrecipes vs taste.com.au: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Allrecipes or taste.com.au? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/allrecipes-vs-taste-com-au" publisher: "Brandwave" --- # Allrecipes vs taste.com.au: Which is more popular by branded search in New Zealand? Which is more popular in search, Allrecipes or taste.com.au? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allrecipes and taste.com.au - **Competitive set**: Recipe websites - **Market**: New Zealand - **Month measured**: Aug 2026 - **Allrecipes Share of Search**: 3.3% - **taste.com.au Share of Search**: 2.2% ## Which is more popular in search, Allrecipes or taste.com.au? - In August 2026, Allrecipes had more branded searches than taste.com.au among recipe websites in New Zealand. Allrecipes was estimated to have 1K branded searches compared to taste.com.au’s 680, and held a 3.3% Share of Search versus taste.com.au’s 2.2%. - The lead changed hands 2 times in the 11 months ending August 2026: taste.com.au took it in December 2025, Allrecipes took it in March 2026. - Across the 11 months ending August 2026, Allrecipes’ estimated Share of Search among recipe websites in New Zealand moved from 2.2% to 3.3%, and its estimated monthly branded searches moved from 790 to 1K. - Across the 11 months ending August 2026, taste.com.au’s estimated Share of Search among recipe websites in New Zealand moved from 1.9% to 2.2%, and its estimated monthly branded searches moved from 670 to 680. ## How did search popularity change for New Zealand recipe websites in August 2026? - Allrecipes’ estimated Share of Search among recipe websites in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026. - In August 2026, taste.com.au rose from 6th to 5th among recipe websites in New Zealand. ## Month by month | Month | Allrecipes estimated searches | Allrecipes Share of Search | Allrecipes rank | taste.com.au estimated searches | taste.com.au Share of Search | taste.com.au rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 790 | 2.2% | 4 | 670 | 1.9% | 6 | | Nov 2025 | 790 | 2.7% | 4 | 690 | 2.3% | 6 | | Dec 2025 | 940 | 2.8% | 5 | 990 | 2.9% | 4 | | Jan 2026 | 680 | 2.5% | 6 | 770 | 2.9% | 4 | | Feb 2026 | 670 | 2.6% | 5 | 680 | 2.6% | 4 | | Mar 2026 | 790 | 2.9% | 4 | 640 | 2.4% | 6 | | Apr 2026 | 820 | 2.7% | 4 | 560 | 1.8% | 6 | | May 2026 | 850 | 2.7% | 4 | 530 | 1.7% | 6 | | Jun 2026 | 880 | 2.8% | 4 | 640 | 2.1% | 6 | | Jul 2026 | 940 | 3% | 4 | 640 | 2.1% | 6 | | Aug 2026 | 1K | 3.3% | 4 | 680 | 2.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Allrecipes’ and taste.com.au’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allrecipes**: Measured on the search terms “allrecipes”, “allrecipes banana bread”, “allrecipes chocolate cookies”, “allrecipes com”, “allrecipes dinner ideas”, “allrecipes nz”, “allrecipes recipe” and “fluffy pancake recipe allrecipes”, summed into one figure. - **taste.com.au**: Measured on the search terms “taste com au”, “taste com au recipe”, “taste recipes” and “tastecomau”, summed into one figure. - [Allrecipes profile](/demand/nz/brands/allrecipes) - [taste.com.au profile](/demand/nz/brands/taste-com-au) - [All recipe websites in New Zealand](/demand/nz/categories/nz-recipe-websites): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Allrecipes or taste.com.au? In August 2026, Allrecipes had more branded searches than taste.com.au among recipe websites in New Zealand. Allrecipes was estimated to have 1K branded searches compared to taste.com.au’s 680, and held a 3.3% Share of Search versus taste.com.au’s 2.2%. ## Cite this page Brandwave. "Allrecipes vs taste.com.au: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/allrecipes-vs-taste-com-au This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allrecipes-vs-taste-com-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.