--- title: "Allrecipes vs Nadia Lim: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Allrecipes or Nadia Lim? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/allrecipes-vs-nadia-lim" publisher: "Brandwave" --- # Allrecipes vs Nadia Lim: Which is more popular by branded search in New Zealand? Which is more popular in search, Allrecipes or Nadia Lim? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allrecipes and Nadia Lim - **Competitive set**: Recipe websites - **Market**: New Zealand - **Month measured**: Aug 2026 - **Allrecipes Share of Search**: 3.3% - **Nadia Lim Share of Search**: 12.8% ## Which is more popular in search, Allrecipes or Nadia Lim? - In August 2026, Nadia Lim had more branded searches than Allrecipes among recipe websites in New Zealand. Nadia Lim was estimated to have 4K branded searches compared to Allrecipes’ 1K, and held a 12.8% Share of Search versus Allrecipes’ 3.3%. - Nadia Lim was ahead of Allrecipes in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Allrecipes’ estimated Share of Search among recipe websites in New Zealand moved from 2.2% to 3.3%, and its estimated monthly branded searches moved from 790 to 1K. - Across the 11 months ending August 2026, Nadia Lim’s estimated Share of Search among recipe websites in New Zealand moved from 35.4% to 12.8%, and its estimated monthly branded searches moved from 12.5K to 4K. ## How did search popularity change for New Zealand recipe websites in August 2026? - Allrecipes’ estimated Share of Search among recipe websites in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026. - Estimated monthly branded searches for Nadia Lim in New Zealand fell 67.8% over 11 measured months, from 12.5K to 4K in August 2026. ## Month by month | Month | Allrecipes estimated searches | Allrecipes Share of Search | Allrecipes rank | Nadia Lim estimated searches | Nadia Lim Share of Search | Nadia Lim rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 790 | 2.2% | 4 | 12.5K | 35.4% | 2 | | Nov 2025 | 790 | 2.7% | 4 | 6.4K | 21.6% | 2 | | Dec 2025 | 940 | 2.8% | 5 | 5.3K | 15.8% | 2 | | Jan 2026 | 680 | 2.5% | 6 | 3.8K | 14% | 2 | | Feb 2026 | 670 | 2.6% | 5 | 3.3K | 12.8% | 2 | | Mar 2026 | 790 | 2.9% | 4 | 4K | 14.8% | 2 | | Apr 2026 | 820 | 2.7% | 4 | 4K | 12.9% | 2 | | May 2026 | 850 | 2.7% | 4 | 4.8K | 15.1% | 2 | | Jun 2026 | 880 | 2.8% | 4 | 4K | 12.7% | 2 | | Jul 2026 | 940 | 3% | 4 | 3.9K | 12.5% | 2 | | Aug 2026 | 1K | 3.3% | 4 | 4K | 12.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Allrecipes’ and Nadia Lim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allrecipes**: Measured on the search terms “allrecipes”, “allrecipes banana bread”, “allrecipes chocolate cookies”, “allrecipes com”, “allrecipes dinner ideas”, “allrecipes nz”, “allrecipes recipe” and “fluffy pancake recipe allrecipes”, summed into one figure. - **Nadia Lim**: Measured on the search terms “nadia lim”, “nadia lim christmas”, “nadia lim dinner ideas”, “nadia lim family”, “nadia lim food bag”, “nadia lim fresh start”, “nadia lim masterchef”, “nadia lim new zealand”, “nadia lim nz”, “nadia lim recipe”, “nadia lim vegful”, “nadia lim xmas food bag”, “nadia lim yum”, “nadialim”, “nadialim com”, “vegful nadia lim” and “yum nadia lim”, summed into one figure. - [Allrecipes profile](/demand/nz/brands/allrecipes) - [Nadia Lim profile](/demand/nz/brands/nadia-lim) - [All recipe websites in New Zealand](/demand/nz/categories/nz-recipe-websites): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Allrecipes or Nadia Lim? In August 2026, Nadia Lim had more branded searches than Allrecipes among recipe websites in New Zealand. Nadia Lim was estimated to have 4K branded searches compared to Allrecipes’ 1K, and held a 12.8% Share of Search versus Allrecipes’ 3.3%. ## Cite this page Brandwave. "Allrecipes vs Nadia Lim: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/allrecipes-vs-nadia-lim This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allrecipes-vs-nadia-lim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.