--- title: "Allrecipes vs Chelsea Winter: Which is searched more in New Zealand?" description: "Is Allrecipes or Chelsea Winter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/allrecipes-vs-chelsea-winter" publisher: "Brandwave" --- # Allrecipes vs Chelsea Winter: Which is searched more in New Zealand? Is Allrecipes or Chelsea Winter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allrecipes and Chelsea Winter - **Competitive set**: Recipe websites - **Market**: New Zealand - **Month measured**: Sep 2026 - **Allrecipes Share of Search**: 1.7% - **Chelsea Winter Share of Search**: 3.8% ## Is Allrecipes or Chelsea Winter more popular in search? - In September 2026, Chelsea Winter had more branded searches than Allrecipes among recipe websites in New Zealand. Chelsea Winter had about 1,900 branded searches, while Allrecipes had 840. Chelsea Winter made up 3.8% of all recipe website searches we track, and Allrecipes accounted for 1.7%. - Chelsea Winter was ahead of Allrecipes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Allrecipes’ share of searches among recipe websites in New Zealand moved from 1.1% to 1.7%, and its estimated monthly branded searches moved from 650 to 840. - Across the 12 months ending September 2026, Chelsea Winter’s share of searches among recipe websites in New Zealand moved from 19.8% to 3.8%, and its estimated monthly branded searches moved from 12.1K to 1.9K. ## Top recipe websites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chelsea Winter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Allrecipes did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chelsea Winter | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Nadia Lim | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Edmonds Cooking | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Recipe Tin Eats | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | VJ Cooks | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Food in a Minute | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Allrecipes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BBC Good Food | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | taste.com.au | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about recipe websites - Asked ChatGPT "Which recipe website should I use in New Zealand?": 1. Chelsea Winter, 2. Nadia Lim, 3. Edmonds Cooking - Asked ChatGPT "What are the best recipe websites in New Zealand?": 1. Nadia Lim, 2. Edmonds Cooking, 3. Chelsea Winter, 4. Food in a Minute, 5. VJ Cooks, 6. Recipe Tin Eats - Asked ChatGPT "What's the best recipe website in New Zealand for everyday dinners?": 1. Chelsea Winter, 2. Recipe Tin Eats, 3. VJ Cooks - Searched Google, AI Overview "easy dinner recipes nz": 1. Recipe Tin Eats - Searched Google, AI Overview "weeknight dinner ideas": 1. Recipe Tin Eats Not named in any answer: Allrecipes, BBC Good Food and taste.com.au. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand recipe websites in September 2026? - In September 2026, Chelsea Winter gained share of searches among recipe websites in New Zealand, from 3.2% to 3.8%. - In September 2026, Allrecipes rose from 6th to 5th among recipe websites in New Zealand. ## Month by month | Month | Allrecipes estimated searches | Allrecipes Share of Search | Allrecipes rank | Chelsea Winter estimated searches | Chelsea Winter Share of Search | Chelsea Winter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 650 | 1.1% | 7 | 12.1K | 19.8% | 3 | | Nov 2025 | 650 | 1.4% | 7 | 3.6K | 7.7% | 4 | | Dec 2025 | 790 | 1.4% | 7 | 4.4K | 8% | 4 | | Jan 2026 | 540 | 1.2% | 7 | 3.6K | 8.1% | 3 | | Feb 2026 | 550 | 1.3% | 7 | 2.4K | 5.7% | 4 | | Mar 2026 | 670 | 1.5% | 6 | 3.6K | 8.1% | 4 | | Apr 2026 | 690 | 1.4% | 6 | 2.4K | 4.7% | 4 | | May 2026 | 690 | 1.2% | 6 | 2.4K | 4.3% | 4 | | Jun 2026 | 760 | 1.3% | 6 | 2.4K | 4% | 4 | | Jul 2026 | 800 | 1.3% | 6 | 2.4K | 4% | 4 | | Aug 2026 | 930 | 1.6% | 6 | 1.9K | 3.2% | 4 | | Sep 2026 | 840 | 1.7% | 5 | 1.9K | 3.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Allrecipes’ and Chelsea Winter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allrecipes**: Measured on the search terms “allrecipes”, “allrecipes banana bread”, “allrecipes chocolate cookies”, “allrecipes dinner ideas” and “allrecipes recipe”, summed into one figure. - **Chelsea Winter**: Measured on the search term “chelsea winter”. - [Allrecipes profile](/demand/nz/brands/allrecipes) - [Chelsea Winter profile](/demand/nz/brands/chelsea-winter) - [All recipe websites in New Zealand](/demand/nz/categories/nz-recipe-websites): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allrecipes or Chelsea Winter more popular in search? In September 2026, Chelsea Winter had more branded searches than Allrecipes among recipe websites in New Zealand. Chelsea Winter had about 1,900 branded searches, while Allrecipes had 840. Chelsea Winter made up 3.8% of all recipe website searches we track, and Allrecipes accounted for 1.7%. ## Cite this page Brandwave. "Allrecipes vs Chelsea Winter: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/allrecipes-vs-chelsea-winter This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allrecipes-vs-chelsea-winter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.