---
title: "Allrecipes vs BBC Good Food: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Allrecipes or BBC Good Food? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/allrecipes-vs-bbc-good-food"
publisher: "Brandwave"
---

# Allrecipes vs BBC Good Food: Which is more popular by branded search in New Zealand?

Which is more popular in search, Allrecipes or BBC Good Food? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allrecipes and BBC Good Food
- **Competitive set**: Recipe websites
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Allrecipes Share of Search**: 3.3%
- **BBC Good Food Share of Search**: 3.6%

## Which is more popular in search, Allrecipes or BBC Good Food?

- In August 2026, Allrecipes and BBC Good Food were level on Share of Search among recipe websites in New Zealand, with an estimated 1K versus 1.1K branded searches, at 3.3% and 3.6% estimated Share of Search.
- BBC Good Food was ahead of Allrecipes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allrecipes’ estimated Share of Search among recipe websites in New Zealand moved from 2.2% to 3.3%, and its estimated monthly branded searches moved from 790 to 1K.
- Across the 11 months ending August 2026, BBC Good Food’s estimated Share of Search among recipe websites in New Zealand moved from 3.4% to 3.6%, and its estimated monthly branded searches moved from 1.2K to 1.1K.

## How did search popularity change for New Zealand recipe websites in August 2026?

- Allrecipes’ estimated Share of Search among recipe websites in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.3% in August 2026.

## Month by month

| Month | Allrecipes estimated searches | Allrecipes Share of Search | Allrecipes rank | BBC Good Food estimated searches | BBC Good Food Share of Search | BBC Good Food rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 790 | 2.2% | 4 | 1.2K | 3.4% | 3 |
| Nov 2025 | 790 | 2.7% | 4 | 1.2K | 4% | 3 |
| Dec 2025 | 940 | 2.8% | 5 | 1.2K | 3.6% | 3 |
| Jan 2026 | 680 | 2.5% | 6 | 1.2K | 4.6% | 3 |
| Feb 2026 | 670 | 2.6% | 5 | 1.1K | 4.4% | 3 |
| Mar 2026 | 790 | 2.9% | 4 | 1.3K | 4.8% | 3 |
| Apr 2026 | 820 | 2.7% | 4 | 1.3K | 4.1% | 3 |
| May 2026 | 850 | 2.7% | 4 | 1.3K | 4.1% | 3 |
| Jun 2026 | 880 | 2.8% | 4 | 1.2K | 3.7% | 3 |
| Jul 2026 | 940 | 3% | 4 | 1.1K | 3.4% | 3 |
| Aug 2026 | 1K | 3.3% | 4 | 1.1K | 3.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Allrecipes’ and BBC Good Food’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allrecipes**: Measured on the search terms “allrecipes”, “allrecipes banana bread”, “allrecipes chocolate cookies”, “allrecipes com”, “allrecipes dinner ideas”, “allrecipes nz”, “allrecipes recipe” and “fluffy pancake recipe allrecipes”, summed into one figure.
- **BBC Good Food**: Measured on the search terms “banana bread bbc good food”, “banana bread recipe bbc good food”, “bbc good food”, “bbc good food brownie”, “bbc good food cottage pie”, “bbc good food lasagna”, “bbc good food pancake”, “bbc good food recipe”, “bbcgoodfood”, “bbcgoodfood com” and “bbcgoodfood recipe”, summed into one figure.

- [Allrecipes profile](/demand/nz/brands/allrecipes)
- [BBC Good Food profile](/demand/nz/brands/bbc-good-food)
- [All recipe websites in New Zealand](/demand/nz/categories/nz-recipe-websites): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allrecipes or BBC Good Food?

In August 2026, Allrecipes and BBC Good Food were level on Share of Search among recipe websites in New Zealand, with an estimated 1K versus 1.1K branded searches, at 3.3% and 3.6% estimated Share of Search.

## Cite this page

Brandwave. "Allrecipes vs BBC Good Food: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/allrecipes-vs-bbc-good-food

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allrecipes-vs-bbc-good-food. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.