--- title: "Allpress Espresso vs L'affare: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Allpress Espresso or L'affare? Compare estimated monthly branded-search demand and Share of Search inside the specialty coffee roasters set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/allpress-vs-laffare" publisher: "Brandwave" --- # Allpress Espresso vs L'affare: Which is more popular by branded search in New Zealand? Which is more popular in search, Allpress Espresso or L'affare? Compare estimated monthly branded-search demand and Share of Search inside the specialty coffee roasters set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allpress Espresso and L'affare - **Competitive set**: specialty coffee roasters - **Market**: New Zealand - **Month measured**: Aug 2026 - **Allpress Espresso Share of Search**: 12.7% - **L'affare Share of Search**: 35.7% ## Which is more popular in search, Allpress Espresso or L'affare? - In August 2026, L'affare had more branded searches than Allpress Espresso among specialty coffee roasters in New Zealand. L'affare was estimated to have 14.9K branded searches compared to Allpress Espresso’s 5.3K, and held a 35.7% Share of Search versus Allpress Espresso’s 12.7%. - The lead changed hands 4 times in the 11 months ending August 2026: Allpress Espresso took it in November 2025, L'affare took it in January 2026, Allpress Espresso took it in March 2026, L'affare took it in April 2026. - Across the 11 months ending August 2026, Allpress Espresso’s estimated Share of Search among specialty coffee roasters in New Zealand moved from 18.2% to 12.7%, and its estimated monthly branded searches moved from 5.6K to 5.3K. - Across the 11 months ending August 2026, L'affare’s estimated Share of Search among specialty coffee roasters in New Zealand moved from 21.5% to 35.7%, and its estimated monthly branded searches moved from 6.6K to 14.9K. ## How did search popularity change for New Zealand specialty coffee roasters in August 2026? - In August 2026, L'affare overtook Coffee Supreme to take the highest estimated Share of Search among specialty coffee roasters in New Zealand, at 35.7%. - In August 2026, Allpress Espresso lost estimated Share of Search among specialty coffee roasters in New Zealand, from 19.1% to 12.7%. ## Month by month | Month | Allpress Espresso estimated searches | Allpress Espresso Share of Search | Allpress Espresso rank | L'affare estimated searches | L'affare Share of Search | L'affare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.6K | 18.2% | 3 | 6.6K | 21.5% | 1 | | Nov 2025 | 6.1K | 18% | 2 | 5.8K | 17% | 3 | | Dec 2025 | 6.4K | 18.4% | 2 | 5.8K | 16.8% | 3 | | Jan 2026 | 6.9K | 19.5% | 3 | 6.9K | 19.6% | 2 | | Feb 2026 | 5.1K | 17.1% | 3 | 6.5K | 21.8% | 1 | | Mar 2026 | 6.9K | 19.7% | 2 | 6.6K | 18.8% | 3 | | Apr 2026 | 5.6K | 17.6% | 3 | 6.6K | 20.7% | 1 | | May 2026 | 5.6K | 17.8% | 3 | 6.4K | 20.3% | 2 | | Jun 2026 | 5K | 18.5% | 3 | 5.3K | 19.6% | 2 | | Jul 2026 | 5.3K | 19.1% | 3 | 5.5K | 19.8% | 2 | | Aug 2026 | 5.3K | 12.7% | 3 | 14.9K | 35.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Allpress Espresso’s and L'affare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allpress Espresso**: Measured on the search terms “all press coffee”, “allpress”, “allpress coffee” and “allpress espresso”, summed into one figure. - **L'affare**: Measured on the search terms “caffe laffare”, “l affare beans”, “l affare coffee”, “l affare primo”, “l'affare”, “laffare”, “laffare beans”, “laffare coffee”, “laffare coffee beans” and “laffare near me”, summed into one figure. - [Allpress Espresso profile](/demand/nz/brands/allpress) - [L'affare profile](/demand/nz/brands/laffare) - [All specialty coffee roasters in New Zealand](/demand/nz/categories/nz-specialty-coffee-roasters): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Allpress Espresso or L'affare? In August 2026, L'affare had more branded searches than Allpress Espresso among specialty coffee roasters in New Zealand. L'affare was estimated to have 14.9K branded searches compared to Allpress Espresso’s 5.3K, and held a 35.7% Share of Search versus Allpress Espresso’s 12.7%. ## Cite this page Brandwave. "Allpress Espresso vs L'affare: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/allpress-vs-laffare This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allpress-vs-laffare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.