---
title: "Allied Workforce vs ManpowerGroup: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Allied Workforce or ManpowerGroup? Compare estimated monthly branded-search demand and Share of Search inside the Temp staffing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/allied-workforce-vs-manpowergroup"
publisher: "Brandwave"
---

# Allied Workforce vs ManpowerGroup: Which is more popular by branded search in New Zealand?

Which is more popular in search, Allied Workforce or ManpowerGroup? Compare estimated monthly branded-search demand and Share of Search inside the Temp staffing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allied Workforce and ManpowerGroup
- **Competitive set**: Temp staffing agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Allied Workforce Share of Search**: 1.6%
- **ManpowerGroup Share of Search**: 1.3%

## Which is more popular in search, Allied Workforce or ManpowerGroup?

- In August 2026, Allied Workforce had more branded searches than ManpowerGroup among temp staffing agencies in New Zealand. Allied Workforce was estimated to have 330 branded searches compared to ManpowerGroup’s 260, and held a 1.6% Share of Search versus ManpowerGroup’s 1.3%.
- The lead changed hands once in the 11 months ending August 2026: Allied Workforce took it in November 2025.
- Across the 11 months ending August 2026, Allied Workforce’s estimated Share of Search among temp staffing agencies in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 400 to 330.
- Across the 11 months ending August 2026, ManpowerGroup’s estimated Share of Search among temp staffing agencies in New Zealand moved from 1.7% to 1.3%, and its estimated monthly branded searches moved from 470 to 260.

## How did search popularity change for New Zealand temp staffing agencies in August 2026?

- Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.
- Estimated monthly branded searches for Allied Workforce in New Zealand fell 17.5% over 11 measured months, from 400 to 330 in August 2026.

## Month by month

| Month | Allied Workforce estimated searches | Allied Workforce Share of Search | Allied Workforce rank | ManpowerGroup estimated searches | ManpowerGroup Share of Search | ManpowerGroup rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 400 | 1.5% | 7 | 470 | 1.7% | 6 |
| Nov 2025 | 550 | 2.5% | 6 | 380 | 1.7% | 7 |
| Dec 2025 | 310 | 1.9% | 6 | 240 | 1.5% | 7 |
| Jan 2026 | 370 | 1.7% | 6 | 310 | 1.4% | 7 |
| Feb 2026 | 360 | 1.8% | 6 | 270 | 1.4% | 7 |
| Mar 2026 | 530 | 2.2% | 6 | 410 | 1.7% | 7 |
| Apr 2026 | 430 | 2.1% | 6 | 340 | 1.6% | 7 |
| May 2026 | 430 | 1.9% | 6 | 280 | 1.3% | 7 |
| Jun 2026 | 410 | 1.9% | 6 | 260 | 1.2% | 7 |
| Jul 2026 | 400 | 1.9% | 6 | 310 | 1.5% | 7 |
| Aug 2026 | 330 | 1.6% | 6 | 260 | 1.3% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Allied Workforce’s and ManpowerGroup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allied Workforce**: Measured on the search terms “allied workforce”, “allied workforce new zealand”, “allied workforce nz”, “allied workforce penrose”, “alliedworkforce” and “awf co nz”, summed into one figure.
- **ManpowerGroup**: Measured on the search terms “manpower”, “manpower au”, “manpower co nz”, “manpower near me”, “manpower power”, “manpowergroup” and “manpowergroup nz”, summed into one figure.

- [Allied Workforce profile](/demand/nz/brands/allied-workforce)
- [ManpowerGroup profile](/demand/nz/brands/manpowergroup)
- [All temp staffing agencies in New Zealand](/demand/nz/categories/nz-temp-staffing-agencies): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allied Workforce or ManpowerGroup?

In August 2026, Allied Workforce had more branded searches than ManpowerGroup among temp staffing agencies in New Zealand. Allied Workforce was estimated to have 330 branded searches compared to ManpowerGroup’s 260, and held a 1.6% Share of Search versus ManpowerGroup’s 1.3%.

## Cite this page

Brandwave. "Allied Workforce vs ManpowerGroup: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/allied-workforce-vs-manpowergroup

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allied-workforce-vs-manpowergroup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.