--- title: "Allied Security vs Armourguard: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Allied Security or Armourguard? Compare estimated monthly branded-search demand and Share of Search inside the Security companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/allied-security-vs-armourguard" publisher: "Brandwave" --- # Allied Security vs Armourguard: Which is more popular by branded search in New Zealand? Which is more popular in search, Allied Security or Armourguard? Compare estimated monthly branded-search demand and Share of Search inside the Security companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allied Security and Armourguard - **Competitive set**: Security companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Allied Security Share of Search**: 32.3% - **Armourguard Share of Search**: 22.8% ## Which is more popular in search, Allied Security or Armourguard? - In August 2026, Allied Security had more branded searches than Armourguard among security companies in New Zealand. Allied Security was estimated to have 2.1K branded searches compared to Armourguard’s 1.5K, and held a 32.3% Share of Search versus Armourguard’s 22.8%. - The lead changed hands 4 times in the 11 months ending August 2026: Armourguard took it in February 2026, Allied Security took it in April 2026, Armourguard took it in July 2026, Allied Security took it in August 2026. - Across the 11 months ending August 2026, Allied Security’s estimated Share of Search among security companies in New Zealand moved from 29.8% to 32.3%, and its estimated monthly branded searches moved from 2K to 2.1K. - Across the 11 months ending August 2026, Armourguard’s estimated Share of Search among security companies in New Zealand moved from 29.6% to 22.8%, and its estimated monthly branded searches moved from 2K to 1.5K. ## How did search popularity change for New Zealand security companies in August 2026? - In August 2026, Allied Security overtook Armourguard to rank 2nd among security companies in New Zealand, at 32.3%. - In August 2026, Armourguard lost estimated Share of Search among security companies in New Zealand, from 28.5% to 22.8%. ## Month by month | Month | Allied Security estimated searches | Allied Security Share of Search | Allied Security rank | Armourguard estimated searches | Armourguard Share of Search | Armourguard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 29.8% | 1 | 2K | 29.6% | 2 | | Nov 2025 | 2.1K | 32% | 1 | 2K | 30.3% | 2 | | Dec 2025 | 2K | 35% | 1 | 1.6K | 28.7% | 2 | | Jan 2026 | 2K | 31.6% | 1 | 2K | 31% | 2 | | Feb 2026 | 1.4K | 23.1% | 3 | 2K | 32.6% | 1 | | Mar 2026 | 1.7K | 23.7% | 3 | 2.1K | 28.7% | 2 | | Apr 2026 | 1.6K | 24.9% | 2 | 1.5K | 23.4% | 3 | | May 2026 | 1.6K | 24.3% | 2 | 1.5K | 22.7% | 3 | | Jun 2026 | 1.6K | 25.8% | 2 | 1.6K | 25.8% | 3 | | Jul 2026 | 1.6K | 28% | 3 | 1.6K | 28.5% | 2 | | Aug 2026 | 2.1K | 32.3% | 2 | 1.5K | 22.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Allied Security’s and Armourguard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allied Security**: Measured on the search terms “allied security”, “allied security near me”, “allied security nz” and “alliedsecurity”, summed into one figure. - **Armourguard**: Measured on the search terms “armourguard”, “armourguard co nz”, “armourguard hamilton”, “armourguard near me”, “armourguard nz” and “armourguard security”, summed into one figure. - [Allied Security profile](/demand/nz/brands/allied-security) - [Armourguard profile](/demand/nz/brands/armourguard) - [All security companies in New Zealand](/demand/nz/categories/nz-security-companies): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Allied Security or Armourguard? In August 2026, Allied Security had more branded searches than Armourguard among security companies in New Zealand. Allied Security was estimated to have 2.1K branded searches compared to Armourguard’s 1.5K, and held a 32.3% Share of Search versus Armourguard’s 22.8%. ## Cite this page Brandwave. "Allied Security vs Armourguard: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/allied-security-vs-armourguard This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allied-security-vs-armourguard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.